1. History of Thanksgiving
Thanksgiving Day is the traditional day for Native Americans and European immigrants. The first recorded Thanksgiving took place in 1621 at a location called Plymouth Colony (now Massachusetts) between Native Americans and English immigrant settlers.
Thanksgiving is celebrated to express gratitude for blessings and successes in life. People come together to commemorate the bountiful harvest season by organizing elaborate feasts.
In the United States, Thanksgiving Day is observed on the 4th Thursday of November. This year, it will be held on Thursday, November 23rd, 2023.
Popular activities on Thanksgiving Day:
People commonly attend church for prayers on Thanksgiving day and have a family dinner.
In many families, the main dish often includes roasted turkey and mashed potatoes, along with various other foods like cornbread, sausages, preserves, and desserts.
Additionally, this holiday often marks the beginning of a major shopping season in the US, featuring two prominent events: Black Friday and Cyber Monday.
2. E-commerce Potential of Thanksgiving, Black Friday, and Cyber Monday
Shopping on Thanksgiving Day is closely associated with Black Friday, the first Friday after Thanksgiving.
Black Friday is a time when commercial stores offer significant discounts and attractive deals to stimulate shopping. It marks the start of the year-end shopping season. Many people are willing to wait to get discounted items on this special occasion.
In 2022, about 125 million people in the US planned to shop on Black Friday. According to this source, 166.3 million US consumers were projected to shop over the Thanksgiving weekend, signifying the kickoff of the holiday season.
In addition to Black Friday, Cyber Monday is also a crucial part of the post-Thanksgiving shopping week. Occurring on the Monday following Thanksgiving, Cyber Monday focuses on online shopping, with special discounts and deals on e-commerce websites.
In recent years, the revenue generated from Black Friday and Cyber Monday in the US has reached billions of dollars. For instance, according to Adobe Analytics, online sales on Cyber Monday in 2020 reached around $10.8 billion USD. Meanwhile, according to the National Retail Federation (NRF), retail sales revenue from Black Friday in 2020 was about $9 billion USD.
Online Shopping Participation: In recent years, the proportion of consumers engaging in online shopping during Thanksgiving and the holiday season has significantly increased. According to NRF statistics in 2020, over 60% of US consumers participated in shopping on both Black Friday and Cyber Monday.
3. Potential POD Products & Designs
Best-selling products: During these shopping days, besides essential items like food and beverages, products like fashion items and home decor POD (Print-On-Demand) products have high purchasing power.
This is a time when customers are willing to spend more on themselves, decorate their homes, or buy gifts for friends and family. Data from recent years has shown that the top-selling POD products include jackets, mugs, blankets, pillows, tote bags, hoodies, hooded blankets, puzzles, socks, and pajamas.
Design Ideas for Thanksgiving 2023:
- Turkey: A centerpiece on every Thanksgiving table and considered the symbol of the holiday.
- Gnome: For many, gnomes not only decorate gardens but are also believed to protect gardens and ensure a good harvest.
- Pumpkins, pumpkin pie, pumpkin carriage: These symbols represent the vibrant colors of fall in the United States, appearing every autumn and holding a significant place on the Thanksgiving table.
- Red Maple Leaves: Leaves falling in fall colors like red, orange, and yellow can symbolize the spirit of the season and gratitude.
- Distinctive Fruits and Vegetables: Alongside turkey, you can include images of other traditional dishes like roasted sweet potatoes, cornbread, apple pie, and various fall vegetables and fruits.
- Campsite: Thanksgiving is often celebrated outdoors, so images of tents or nature backdrops can represent the gathering space.
Additionally, other images related to the season, such as acorns, pinecones, and evergreen trees, can be included.
Alongside main holiday images, you can also combine them with popular niches like pets, gardening (flowers, vegetables, herbs, etc.), and outdoor activities (hiking, camping, fishing, etc.).
- “Thanksgiving, man. Not a good day to be my pants.”
- “When asked if my cup is half-full or half-empty my only response is that I am thankful I have a cup.” – Sam Lefkowitz
- “The thankful receiver bears a plentiful harvest.” – William Blake
- Give thanks not just on Thanksgiving Day, but every day of your life.
- “Kindness is always fashionable, and always welcome.”
- “Vegetables are a must on a diet. I suggest carrot cake, zucchini bread, and pumpkin pie.”
- “Thanksgiving is a time of togetherness and gratitude.”
- “If you think about a Thanksgiving dinner, it’s really like making a large chicken.” – Ina Garten
- “Be thankful for what you have.”
- “Forever on Thanksgiving Day the heart will find the pathway home.” – Wilbur D. Nesbit
In summary, Thanksgiving Day is not only a time for gratitude but also a bustling period of shopping, especially with the events of Black Friday and Cyber Monday. So, don’t miss the business opportunities on this day to earn significant sales!