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What are Etsy visits?
The “Visits" metric on Etsy counts the number of unique people who visit your Etsy store or listings.
For example, if one person visits your shop multiple times or clicks on different listings, it still counts as 1 visit.
Where to check the Etsy visit metric?
Etsy store owners can check the visit stat on two places:
- On the main dashboard: Go to your Shop Manager. You can see the Visit number along with other numbers like total views, orders, and revenue, right on the main dashboard, under the Stats overview section.
- On the Stats page: Click on the Stats page on the left sidebar. Here you can see a more detailed breakdown of store statistics, including the number of visits from different traffic sources (search engines, direct traffic, social media, etc.)
Why does it matter?
This number lets you know how many people have been interested in and visited your stores and listings on Etsy. The number of visits also helps to reveal important insights about your store’s performance:
- Traffic volume: The high visit number means that your stores and products have reached a broad audience.
- Traffic source: With the breakdown of visits based on traffic source, store owners can easily identify where the customers are coming from. You can tell what marketing channels and platforms are attracting customers and driving consistent traffic to your store.
What are Etsy views?
Etsy views measure the number of times your store or your listings are viewed. A single customer can view multiple listings in your stores or visit one listing multiple times. Each time a listing or your store page is loaded would count as one view.
Where to check Etsy view metric?
Similar to Etsy visits, you can also check Etsy view on both the Etsy dashboard and Etsy Stats page.
- On the main dashboard: Under the Stats Overview section, you can see the Total views of the whole store.
- On the Stats page: To check the number of views for each listing, you can go to the Stats page. Besides, Etsy stats also break down the total views by the traffic sources
Why does it matter?
Etsy views are calculated differently from Etsy visits. By looking at this particular number, you can gain different insights and knowledge about your audience and products.
- Gauge product interest: If your listings rack up hundreds of views within days, that’s a clear sign people are intrigued. But if the views trickle in like raindrops in a drought, it might need updates or maybe, you should put it down.
- Evaluate marketing effort: Are your promotions hitting the mark or just missing the boat? Etsy views can give you the answer. If you’ve been sharing your shop on social media, running Etsy ads, or teaming up with influencers, views act as a barometer. A sudden spike means your efforts are working. No spike? Time to tweak your tactics.
- Understand customer preference: A high number of views shows you what’s catching their eye and what’s not. By comparing views across products, you can uncover trends in what your customers value—be it vibrant colors, minimalist designs, or quirky patterns.
- Optimize conversion rate: High views but low sales? That’s a flashing sign something’s off. Maybe your prices are too steep, your photos don’t do the product justice, or your descriptions leave buyers scratching their heads. By identifying these gaps, you can smooth the path from interest to purchase.
What are the differences between Etsy visits and Etsy views? Which is more important?
People often think views and visits are the same because they both relate to customer activity, but they measure different things.
- Views = Page traffic (quantity of interactions).
- Visits = Unique audience (breadth of reach).
If a listing has a high number of views but low visits, it suggests that a few people are repeatedly returning to the page. Conversely, high visits but low views might indicate visitors are leaving quickly without exploring further.
Sellers might misinterpret their audience size or product popularity by focusing on one metric instead of both. For example:
- Focusing only on views may lead to overestimating audience size.
- Focusing only on visits may overlook whether specific listings are resonating with viewers.
Why should you compare views and visits?
Both views and visits are important indicators of how well your listings and store are performing. However, if you are looking at these numbers as standalone signals, you are missing huge opportunities to gain important insights and identify the issues with your listings.
Identify engagement levels
Views show how often your listings catch someone’s eye. Visits, on the other hand, tell you how many unique people are coming to your shop.
If views far outweigh visits, it means visitors are exploring multiple listings. That’s a good sign: they’re interested. But if visits are high and views stay low, it’s a warning bell. Something—maybe your photos or descriptions—isn’t enticing them to click around and dig further into your product category.
What you need to do is increase engagement by offering more related products and improving the image quality. Your customers can see the reason to see more of your products.
Evaluate marketing impact
Are your marketing efforts driving traffic? Comparing views and visits can answer that. A spike in visits after a promotion shows your campaign brought in fresh eyes. But if views per visit remain low, you might not be targeting the right audience or need to tweak your campaigns.
Example: You launch an Instagram giveaway for your hand-painted ceramics. Visits surge, but most visitors only look at one product before bouncing. That’s a cue to refine your product titles or ensure the giveaway leads directly to your best-sellers.
Optimize product listings
When views per visit are high, it’s a sign your shop is sticky—people want to explore. But low views per visit suggest something in your listings isn’t connecting. Maybe your photos aren’t sharp enough, or your keywords don’t match what buyers are searching for. Comparing these metrics helps you pinpoint where to improve.
Example: Your bestseller has plenty of views, but related items stay untouched. Consider adding cross-promotions like “Customers also liked” or improving your product tags to boost internal traffic.
Forecast sales trends
Trends in views and visits reveal where your shop is heading. A steady rise in both means growing interest. But if visits climb while views plateau, it’s time to look closer. Are repeat customers coming back without buying? Or are your new products not standing out? Use this data to predict demand and stock up accordingly.
Example: Last November, your holiday ornaments saw a spike in views and visits. This year, you notice a similar pattern emerging in October. Time to ramp up production and prepare for early shoppers.
Improve user experience
Etsy is more than a marketplace; it’s an experience. Views and visits help you understand how buyers navigate your shop. If someone visits but doesn’t stay long, your shop layout or navigation might need an overhaul. Comparing these numbers ensures you’re building a shop people love to browse.
Example: You notice many visits but few views. A quick audit reveals your shop’s categories are confusing. After reorganizing them into clear sections, like “Gifts for Her” or “Minimalist Home Decor,” views increase. Problem solved.
Are you tracking both views and visits? These metrics aren’t just numbers; they’re the breadcrumbs buyers leave behind. Follow them, and you’ll uncover the path to a thriving Etsy shop.
Why your visits and views are low?
- Poor SEO: Not optimizing your title, tags, and descriptions with the right keywords will affect the SEO of your listing. If your listings don’t show up on Etsy’s top search result pages, shoppers won’t see, click, or view your products when they are browsing the site.
- Low-quality product photo: Low visits and views also suggest that you fail at making the right first impression when customers see your listing’s featured images. Low-quality, blurry, poorly lit, unfocused images won’t help you stand out and capture the attention of customers, causing low views and visits.
- Unattractive price: Apparently, the high price might be one of the reasons customers don’t click or view your listings.
- Ineffective marketing: Relying solely on organic traffic might not be enough to drive a high volume of traffic to your store. Additional marketing effort is necessary to attain high views and visits. Low views and visits despite putting in marketing efforts? This is a sign that your marketing strategy is not working.
How to increase visits and views for your Etsy store
Etsy SEO
The best way to improve your organic, free traffic is through SEO. With the help of the Etsy search bar or other keyword tools, you can easily identify what keywords people are searching for. You should incorporate focused keywords naturally into your title, tags, and description.
This way, Etsy search engines can easily evaluate your listing’s relevancy and put it higher on their search result. It will boost your listings’ visibility and attract more views and visits. The more people search for the keywords, the more visits and views you gain through SEO.
High-quality images
A good feature image peak shoppers’ interest and drive them to your stores. Especially in a market like Etsy where shoppers are prone to pick products that look aesthetically pleasing, good images are crucial. Here are a few tips to make your product images look better:
Cross-selling and upselling
Cross-selling and upselling are common practices to keep customers at the store and gain more sales. On Etsy, there is not much chance for sellers to promote cross-selling or upselling their products. However, they are not entirely impossible. Here are some suggestions:
- Link products you want to cross-sell or upsell right in the product description
- Make use of Etsy’s “You might also like” feature to introduce similar products to customers
- Create themed collections for customers to find and browse similar products easily
- Offer discount after-sales to encourage customers to engage with your store more
Etsy ads
Running ads is the quickest and easiest way to boost visits and views for your store. Ads will give your listing visibility a boost and help them to reach the right customers. Don’t mind spending money on ads if you can strategically estimate the return.
With this tactic, It is important to closely monitor your views and visits through ads to make sure that your ads are running effectively. Don’t forget to cut down on ads spent on listings that have low conversion rates.
Refresh old listings
Older listings might lose traction if they’re not regularly updated. Refresh your listings by updating titles, tags, photos, or descriptions periodically to boost their visibility.
Especially with seasonal products, you should also update your product with new tags and fresh photos each year to keep up with the latest trends.
Engage on social media
Another way to gain traffic to your Etsy stores and listings is by leveraging the power of social media. Create interesting and engaging content on social media and, at the same time, find ways to direct this audience from social platforms into Etsy to drive more traffic and sales for your store.
Increase customer trust
If someone visits your store and sees no reviews or incomplete profiles, they don’t see any reason to trust you and are likely to drop right there.
To keep shoppers staying longer at your stores and make them want to dive deeper into your product catalog, you must build a reliable profile. Provide sufficient information, create a professional-looking storefront, set up transparent policies, write detailed clear product listings, and ask for customer reviews and feedback – anything that makes customers consider your brand trustworthy.
