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Halloween is the best season when everyone gets to show their creativity with the craziest costumes and most shocking house decorations. For e-commerce sellers, it’s a once-a-year sales surge that can make or break your Q4.
But here’s the real treat: in 2025, Halloween trends are bigger, bolder, and more profitable than ever. Whether you’re selling on Amazon, Etsy, or both, knowing exactly what products your audience wants—and where they’re shopping for them—can put you lightyears ahead of your competition.
Ready to find out which products could be your top sellers this spooky season? Let’s dive in.
What are the evergreen staples for Halloween 2025?
House decoration
Halloween house decor is exploding in demand. U.S. spending hits $12 billion in 2025, with decorations snagging $3.8 billion alone—a jump fueled by at-home parties and immersive setups. People crave that spooky vibe right at home.
This momentum makes house decor a no-brainer for boosting sales. With timeless appeal and a new twist, sellers can easily capture new customers during the Halloween season with house decoration products.
- Jack-o’-Lanterns & pumpkin décor: A Halloween icon, pumpkins (both carved and artificial) remain at the top of decorating trends year after year.
- Skeleton and animated animatronics: Home Depot’s 12-foot skeleton—nicknamed Skelly—has become legendary. Oversized animatronics like Skelly’s dog, the animated reaper, or servo-controlled creatures also capture attention with their scale and movement.
- Inflatable yard decorations: Large inflatables—pumpkins, ghosts, haunted house arches—are beloved for their ease of use, reusability, and dramatic impact outdoors
- Spider webs & bat décor: Webbing (often in large stretches) comes as quick, effective spooky setups indoors and out, with faux bats and spiders are perfect setups to bring Halloween spirit to the decoration.
- Floating/Flameless candles: Suspended flameless candles, often controlled by a “magical” wand, marry elegance with spookiness and have gone viral on platforms like TikTok. This is also a simple way to apply Halloween-themed decorations.
- Retro/Vintage style decoration items: From DIY pumpkin arches to vintage-style décor (like terracotta pumpkins, retro metal signs, or black-and-white old-school motifs), nostalgia and crafty visuals have long been popular.
- Wreaths, doormats, flags, wall arts, and other decor textiles: Despite not being as attention-grabbing as animatronics, decorative wreaths, coir doormats, themed textiles (towels, pillow covers, blankets) are consistent sellers year after year.
- Candles, holders & themed lighting: Besides floating candles, spooky candles, skull and spider-inspired holders, and moody lighting elements continue to be hot sellers every Halloween.
Costumes and accessories
Halloween costumes remain the crown jewel of the season, drawing billions in sales each year. In 2025, U.S. spending on costumes climbs to over $4 billion, driven by social media-fueled trends, group themes, and a surge in adult participation. From iconic monsters to pop culture sensations, dressing up is no longer just for kids—it’s a full-blown event for all ages.
With their high repeat-purchase rate and endless room for creativity, costumes and accessories offer sellers one of the most reliable revenue streams in the Halloween market.
- Classic horror icons & monsters: Vampires, witches, zombies, ghosts, mummies, and werewolves never fade. Year after year, they dominate both adult and child costume sales thanks to their timeless appeal.
- Pop culture & trending character costumes: Movies, TV shows, viral TikTok characters, and gaming avatars shape each year’s “it” costumes. Think blockbuster villains, anime heroes, and celebrity-inspired looks that spark instant recognition.
- Couples & group costumes: Themes like “Barbie & Ken," “Ghostbusters team,” or “Addams Family” keep demand high among friends, families, and co-workers who want coordinated, share-worthy looks.
- DIY & customizable kits: Costume bases paired with accessories (wings, masks, capes, props) give buyers creative freedom while keeping production simple for sellers.
- Masks & face coverings: From detailed latex monster masks to ornate masquerade styles, masks deliver instant transformation without a full outfit—making them a budget-friendly bestseller.
- Themed accessories & props: Witch hats, vampire fangs, scythes, tiaras, LED swords, feather boas—these upsell-friendly add-ons are essential for completing a look and boosting cart value.
- Light-up & animated costume elements: LED wings, glowing masks, voice-activated sound modules, and motion-activated effects bring high-tech flair to Halloween night and make costumes stand out in crowds.
Halloween Clothing
Not just on the 31st, people can celebrate Halloween all October long. Halloween costumes might not be the best for everyday wear, so many people choose to dress in normal clothing with a Halloween twist as a way to celebrate the festive season.
Graphic T-shirts & sweatshirts: From funny sayings to bold graphics, these are the crowd’s favorite designs to put on T-shirts or sweatshirts. These wardrobe staples for adults and kids alike are perfect for school, casual Fridays, and pumpkin patch trips.
- Halloween sweaters & cardigans: Cozy knits with pumpkins, bats, cats, or gothic patterns have become a cool-weather must-have, blending seasonal style with wearable comfort.
- Leggings & joggers: Stretchy, printed bottoms in spiderwebs, candy corn stripes, or skeleton bone designs work for lounging, yoga, or casual outings—making them an easy impulse buy.
- Dresses & skirts: Playful A-line pumpkin dresses, black tulle skirts, or orange-and-black plaid minis bring a festive touch while staying wearable beyond Halloween night.
- Sleepwear & loungewear sets: Pajamas covered in ghosts, matching family Halloween PJs, or silky bat-print robes are popular for themed movie nights and cozy evenings in.
- Outerwear & jackets: Denim or bomber jackets with embroidered skulls, ghost patches, or horror movie quotes give an all-season layering piece a spooky upgrade.
- Matching family & couple sets: Coordinated everyday clothing—like matching “Pumpkin Squad” hoodies—caters to family photoshoots, fall festivals, and social media sharing.
- Accessories & layering pieces: Beanies, scarves, socks, and gloves in seasonal motifs are low-cost, high-margin add-ons that let people join the Halloween spirit without a full outfit change.
Party supply products
Halloween parties—whether at home, in classrooms, or at the office—are fueling a thriving market for themed supplies. People invest in everything from tableware to game props to create
Instagram-worthy celebrations. The rise of DIY party planning, Pinterest inspiration boards, and “spooky aesthetic” TikToks has only accelerated demand.
With consumable products that invite annual re-purchases, Halloween party supplies are a reliable profit driver for sellers who tap into both classic and trending themes.
- Themed tableware sets: Plates, cups, napkins, and cutlery in coordinated designs—pumpkin patches, haunted houses, gothic florals—are quick buys for hosts aiming for a cohesive look.
- Halloween balloons & balloon arches: From foil bat balloons to orange-and-black garlands, balloon décor offers a budget-friendly, high-impact way to transform a party space.
- Backdrops & photo booth props: Printable or reusable backdrops featuring graveyards, spooky forests, or neon “Happy Halloween” signs encourage guests to snap shareable photos.
- Table centerpieces & serving décor: Skull-shaped bowls, witch cauldron punch dispensers, and pumpkin candy trays blend function with festive flair.
- Party games & activity kits: Murder mystery kits, pumpkin decorating sets, and “pin the spider on the web” games add interactive fun for guests of all ages.
- Drinkware & bar accessories: Themed wine glasses, shot glasses, drink stirrers, and smoke-effect drink presentation tools turn any refreshment table into a conversation starter.
- Party banners, garlands & hanging décor: “Trick or Treat” buntings, bat garlands, and dangling ghosts add instant atmosphere and are reusable year after year.
- Glow-in-the-dark & LED elements: Light-up drink cups, glow bracelets, and LED string lights help set the mood and keep the fun going after dark.
- Gift bags & party favors: Mini pumpkin buckets, candy bags, and small themed trinkets are perfect for guests to take home as keepsakes.
What are the trending products for Halloween 2025?
Sustainable and reusable products
For a long time, Halloween decorations have always been thought of as single-use products, some kind of ready-to-throw-away junk. However, this is no longer the truth. Customers are now paying more attention to the sustainability of their purchases and looking for versatile, eco-friendly decor.
Recycled materials, compostable packaging, and multi-season designs are in high demand. For POD sellers, this is a golden opportunity: offer reusable tote bags, washable table runners, or reversible banners to attract eco-conscious buyers who still want their seasonal flair.
LED light decoration
Lighting plays a vital role in creating the spooky, haunted-house-like setting for Halloween decorations. Products like light strings have always been a best-seller every Halloween season. But recently, the lighting game has stepped up to a new level with many new variations, from neon wall signs to LED lights that sync with music, or an app-controlled lighting system.
For POD brands, you can easily combine unique designs with impressive LED lighting with products like:
Healthier Treat Alternatives
Even during candy season, wellness trends are sneaking in. Searches for “freeze-dried candy” and “sugar-free gummies” have spiked, showing that parents and party hosts want healthier (or at least allergy-friendly) treat options.
Customers are shifting preferences toward organic, low-sugar options with Halloween-inspired packaging.
Interactive Animatronics & Tech Props
Static props are taking a backseat to high-tech scares. New products that feature motion sensors, sound effects, and app connectivity for haunted house setups are gaining traction across the marketplaces.
Think mist-emitting ghost traps, motion-sensor zombies, and UV-reactive masks. These products are everywhere this year. Home Depot’s massive Wyvern dragon and Target’s viral Lewis pumpkin ghoul show how fast these can sell out.
Pop-culture inspired costumes
Pop culture references will never run out of styles for Halloween costume fashions. But for this year, let’s run down the list of significant pop culture moments that are going to inspire many people for this year’s costumes:
- Stranger Things – Final Season
- K-Pop Demon Hunters
- Superman
- Squid Game – Season 3
- Wednesday – Season 2
- MET Gala look
- The Wicked
- Famous duo: Taylor Swift and Travis Kelce, Elon Musk and President Trump, Drake and Kendrick Lamar, Elphaba and Glinda (Wicked), Barbie and Ken (Barbie)
What are the top Halloween products to sell on Amazon?
Halloween 2025 is shaping up to be a big one for sellers, especially on Amazon. Customers on Amazon prefer fast, affordable, and ready-to-use products. They particularly love bundles or complete kits. Amazon shoppers tend to be more price sensitive yet open to impulse buys if the listing looks fun/trendy.
With such a highly competitive market, sellers must try to be first to market on trending/pop culture themes and competitive pricing.
For Amazon, dropshipping and FBA seem to be the best solutions to sell products.
Here are some Halloween product ideas that would sell well on Amazon:
Costumes and accessories:
- Inflatable costumes (dinosaurs, aliens, pop culture characters)
- LED-enhanced costumes & masks
- Popular movie/TV-inspired outfits (e.g., Barbie, Spider-Man, Wednesday Addams)
- Costume kits for couples, families, or pets
- Masks, wigs, zombie makeup kits
- Glow-in-the-dark accessories
Decorations:
- Large outdoor props (giant spiders, inflatable pumpkins, projection lights)
- LED string lights, lanterns, and animated figures
- Bundled decor kits (garlands + lights + props)
Party Supplies
- Ready-made Halloween party packs (cups, plates, tablecloths)
- Trick-or-treat bags, candy buckets, scavenger hunt kits
What are the best products to sell on Etsy?
Etsy shoppers are not here for mass-produced, cheap finds. They come looking for something special—handmade, personalized, or designed with a story behind it. What they value is creativity and originality.
Etsy customers also tend to be more patient than typical e-commerce shoppers. They’re willing to wait a little longer for something made-to-order, especially if it’s personalized. They don’t mind paying a premium for a unique, high-quality product that can’t be found anywhere else.
With print on demand, Etsy sellers can deliver what Etsy shoppers are looking for – highly unique and personalized products that are not mass-produced. Moreover, print on demand also doesn’t require sellers to hold inventory. Instead, what they have to do is focus on the designs and market them to the right audience.
Here are some of the best Halloween product ideas to sell on Etsy:
- Handmade or personalized Halloween wreaths and door signs
- Miniature haunted village figurines or collectible sets
- Halloween-scented candles, wax melts, and soap bars
- Crocheted or knitted pumpkins, ghosts, and bats
- Witchcraft-themed jewelry and home altar accessories
- Digital downloads—party invites, wall art, games
- Customized door mats, wall signs, or wreaths with names or family themes
- Miniature haunted villages or whimsical spooky figurines
- Hand-painted pumpkins, gothic candle holders
- Printable wall art, invitations, and party games
- Personalized trick-or-treat bags or pillow covers
- Spooky typography art prints
And if you want to leverage the power of print on demand to drive more sales in the Halloween season, here are some of the best print on demand Halloween products to sell on Etsy:
- Halloween canvas prints – Spooky quotes, haunted house scenes, or personalized family portraits in costume
- Acrylic plaques, Stained Glass Suncatcher, Suncatcher ornament – Perfect for eerie welcome signs or photo displays
- Custom pillow covers & blankets – Festive designs with pumpkins, black cats, or family names
- Personalized doormats – Halloween greetings with unique fonts and illustrations
- Wall flags & tapestries – Dramatic backdrops for parties or home decoration
- Wooden ornaments & signs – Rustic-style Halloween messages and motifs
- Posters – Creepy art prints, vintage Halloween illustrations, or playful cartoon monsters
- Metal signs – Durable décor for porches, patios, or indoor party spaces
- Candy baskets – Custom-printed trick-or-treat baskets with names or fun graphics
- All-over print blanket hoodies – Cozy, wearable blankets in festive patterns
- All-over print full zip-up hoodies – Custom Halloween designs for everyday wear
- Rotating wood ornaments / rotating wood signs – Double-sided designs for a dynamic display
- Photo frame light boxes & photo night lights – Glowing keepsakes with spooky or cute Halloween imagery
- Acrylic LED hanging light lamps – Illuminated decorations with custom graphics
- Bunting banners & decoration banners – Printable designs for party setups or home entryways
- Door banners – Vertical statement pieces with seasonal artwork
- Garden flags & yard signs – Weatherproof décor to greet trick-or-treaters in style
Conclusion:
Halloween 2025 isn’t just a seasonal spike—it’s a goldmine waiting for sellers who know where to look. From evergreen bestsellers like house décor and costumes to trending tech props and sustainable designs, the opportunities are bigger than ever. Whether you’re tapping into Amazon’s fast-moving marketplace or Etsy’s craving for unique, story-driven products, the key is to align your offer with what each audience values most.
If you’re ready to make this Halloween your most profitable yet, start now—research trends, design your products, and get them in front of the right customers before the rush hits. The earlier you act, the more treats (and profits) you’ll have in your basket when October rolls around.
