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Choosing the right products to sell is the major factor driving success for all types of businesses, including people selling on Amazon FBA. “Right products, right time” is the golden rule for all FBA sellers. In this article, we will provide you with a list of the best products to sell on Amazon FBA in the third quarter.
Note that this list is not merely a compilation of seemingly successful products but a well-researched guide backed with insights gathered from owned data and market research tools.
What to sell on Amazon in Q3 2023
The third quarter is the high time for summer and fall purchases. Besides the evergreen products that keep getting sales during this time of the year, you shouldn’t ignore the seasonal items that give you a generous spike during this season.
Swimwear and coverups
It’s still the peak of summer during July, August, and September. While it well passes the fresh beginning of the summer, the demand for bathing suits and swimwear still shows healthy signs of growing. Customers still look for wholesome bath suits for their summer vacations.
Recommended products:
- Women’s swimwear: Bikinis, swimsuits, board shorts, other covers-up like beach kimonos, beach sarongs
- Men’s swim shorts, short-sleeve rashguard, long-sleeve rashguard, etc.
- Other summer accessories beach towels, beach blankets, ect.
Summer clothes
One large product category for the summer season is clothing. In the third quarter, summer apparel still keeps its pace and remains consistent with sales during the third quarter of the year before dying out in the year-end months.
Recommended products:
At Merchize, we recognize a consistent order volume for the following products during Q3:
- DTG T-shirts: T-shirts always top as the best-selling products during the hot summer. These types of products continue to keep their dominance in the market.
- Hawaiian shirts: Stylish and comfortable, Hawaiian shirts tick all the boxes to become everyone’s summer favorites. At Merchize, you can enjoy a wide variety of Hawaiian styles for men, women, kids, and even pets.
- Jersey shirts: Jersey shirts are the perfect fit for the energetic and lively summer vibes.
- Polo shirts: Polo shirts add a sophisticated touch to the summer closet. This is also a highly potential clothing product for the third quarter.
Wedding products
Late summer and early fall are considered the best time of the year to hold wedding ceremonies. The bright weather makes the ideal setting for this one-in-lifetime event. Many couples choose these months to tie the knot, which also drives the demand for wedding-related products during this time of the year.
Recommended products:
When it comes to the wedding industry, the opportunities are endless. To prepare for this significant event, couples are willing to pay generously on buying wedding decor, event supplies, and accessories for the brides, grooms, bridesmaids, and groomsmen, as well as other newlywed essentials. Plus, there is also a huge number of people looking for meaningful wedding gifts as well.
Tips for selling wedding products:
This is a high-competition space. However, by digging deeper into specific niches, you will find plenty of opportunities to make money.
For wedding preparations, products with private labels, arbitrages, and wholesale contribute to a large part of the market. Customized and handmade products also capture a significant share of the market.
Back-to-school supplies
From August to September, the demand for school supplies will hit its peak. As the fall comes, families with children across the country start to gather new school supplies for the upcoming academic year.
To deliver the back-to-school products in time before the school year starts, it is best to start product research and resourcing in June and early July.
According to Jungle Scout, the search volume for the keyword “school supply” on Amazon has significantly spiked and peaked around the middle of July, suggesting the huge demand for this product category during this time.
Recommended products:
You can expand your product search by going into different groups of customers. It could be younger kids who are entering school, elementary, high school students, and even college students or grads.
Other than the traditional school products like notebooks, pens, notes, markers, and so on. Depending on the needs of your target groups, you can find useful and relevant products that fit their needs.
Plus, the beginning of a new school year also marks a fresh restart. You can capture the sentiment and incorporate it into your products to appeal to your customers, especially when you are offering handmade, customized products.
Halloween decorations and costumes
Is it too soon to get ready for the Halloween season right from the third quarter? The answer is no, especially if you are selling via Amazon FBA. For FBA sellers, you will need extra time to prepare your packaging and deliver them to Amazon’s warehouses.
Also, Halloween die-hards who put a lot of thought into this occasion might start their search very early on. Historical search data show gradually increasing interest from June and skyrockets in August. So, in order to make the most out of this very important occasion, you should start Halloween preparation now.
Recommended products:
- Halloween clothing: It wouldn’t be Halloween without the unique, creative costumes. Halloween customs, therefore, is a major selling category that you shouldn’t sleep on.
Apart from selling the existing custom designs, making unique custom costumes is also highly recommended. With print on demand, you can design the most unique and impressive costumes to attract customers. All-over Print Full Zip Up Hoodie and All-over Print Hooded Cloak Coat are two good options for your consideration.
- Halloween decorations: A large part of Halloween spending is on decorations. In 2022, 75% of Americans are buying decorations on Halloween. Especially, at Merchize, sellers could find all the exciting decoration items. The best part is that you can customize your product designs and start with a minimum order of only one for each design.
How to find the best-selling products for Amazon FBA?
The suggested products above can give you some broad ideas for the upcoming third quarter. But in order to find the best products to sell, you must narrow down your research to more specific products that cater to the demands of the target audience.
Here are recommendations on how to find the best-selling products for Amazon FBA sellers.
Avoid generic products. Don’t compete against Amazon.
Of course, Amazon prioritizes its own products. Make sure not to make yourself the direct competitor of the big brother. Instead, venture into more specific niches where to find better chances to compete.
Do keyword research to find potential products
Keyword search data is a valuable metric for measuring the potential of a product. Using the available analytic tools, you can sort out the less competitive keywords with considerable search volume – here is where you find the best opportunities.
Here’s one thing you should note: When searching for a seasonal product, you must look at the search demand over the course of at least one year to truly estimate the real potential of it. These products are likely to remain a low search volume and then skyrocket when the peak season comes.
Dig deeper into the customer review section
The review section holds the secret to what the customers truly need. Once you know the types of products you want to sell, the next step is to search for the current offerings in the market for similar products, go down the review section, and analyze what makes the customer satisfied and what makes them upset.
Equipped with these valuable insights, you will have a clear vision of what your products should be and how they can help to serve your customer’s problems. From there, you can source the right products.
In addition, you can also apply this understanding to writing a captivating copy for your product.
Consider the size and weight of products
Another crucial factor to reckon with when searching for new products is the size and weight of the product, especially if you are selling on Amazon FBA.
The size and weight of the product will heavily affect the cost of shipping and storing. So you better go for lightweight and compact products to be more cost-effective.
Choose products that can cross-sell
Having unsold stocks is FBA’s seller’s worst nightmare. To clear stock more easily, you should choose products that can easily cross-sell, which can boost your total revenue as well as avoid inventory crises.
For example, if you want to sell swimwear suits, try to expand your product range with other options like beach towels, beach blankets, etc. If you are selling print on demand via FBA, you can coordinate the designs of these products to attract buyers to buy more.
What are the most profitable items to sell on Amazon FBA?
There’s enough data to identify the most profitable products to sell on Amazon FBA. However, we still get some recommendations on the most profitable product categories.
Electronics, Clothing, Shoes & Jewelry, Toys & Games, and Books are considered the most profitable. Here is the list of the best-selling product categories where you can find high-demand, profitable products:
- Home & Kitchen
- Beauty & Personal Care
- Toys & Games
- Clothing, Shoes & Jewelry
- Heath, Household & Baby Care
- Sports & Outdoors
- Arts, Crafts & Sewing
- Books
- Electronics
- Tools & Home Improvement
Conclusion
Success on Amazon FBA is a result of a well-informed and strategic approach. With all the best products to sell on Amazon FBA suggested above, we hope you can create a thriving business on Amazon FBA and unlock new opportunities in the e-commerce landscape.
