Best Selling Items on eBay: Top Trending Product 2024

eBay remains one of the world’s largest online marketplaces, connecting millions of buyers and sellers globally. As we enter 2024, certain product categories and specific items continue to trend and sell well on eBay. Understanding the most in-demand products can provide valuable insights whether you’re looking to buy must-have merchandise for yourself or source lucrative inventory for your own eBay selling business.

This 2024 guide breaks down the latest top-ranked items across various eBay categories. From fitness gear and electronics to toys, trading cards, and fashion accessories, we will explore what shoppers are currently buying and paying top dollar for on the site. Examining category-specific best sellers and pinpointing rising stars can help you make more informed purchasing and selling decisions this year.

As seasoned eBay veterans know, niche collectibles and unexpected viral products can suddenly shoot to the top of annual best seller lists. Going beyond just last year’s fads, we’ll highlight items projected to be highly coveted in 2024 based on current shopping behaviors and trends. Whether best in class flagships or under-the-radar items unearthed by savvy buyers, grab this inside scoop across Health & Beauty, Home Goods, Tech Accessories and more before the next waves of trending eBay finds land.

Best Selling Items on eBay Overview

Getting more views is key to selling successfully on eBay. One effective strategy is to align your listings with high-demand bestselling products that attract substantial buyer search traffic. The following table provides a snapshot of current top-ranked items across popular eBay categories. Monitoring site bestsellers provides insight into what items and product niches are currently driving eBay views and sales.

However, eBay’s list of most popular items inevitably evolves over time. Trends come and go, new releases grab attention, and buyer tastes change. Revisit this overview periodically to realign listings with emerging bestsellers. You can also leverage eBay tools and data offering real-time search and sales statistics within niche categories. This helps discover rising stars primed to become tomorrow’s most in-demand products. Continually optimizing inventory and tweaking listings around items poised to get more views drives eBay success.

Health & Beauty

One of the key advantages of Health & Beauty products is their inherent consumable nature. Everyday essentials like makeup, lotion, and shampoo are items that people use regularly and need to replenish over time. This characteristic makes the Health & Beauty category a highly profitable market, as satisfied customers are likely to return for repeat purchases. The sales in this category remain consistent throughout the year, as demonstrated by the eBay sales data from the past two years, provided by Merchize.

However, it’s important to consider that Health & Beauty products, being consumable and often applied to the skin, are subject to numerous regulations. Before venturing into this category, ensure you familiarize yourself with these rules and comply with eBay’s policies regarding used cosmetics.

As of 2023, some of the top-selling items in the Health & Beauty category include:

• Fragrances
• Anti-aging products
• Vitamins and minerals
• Acne patch treatments

By focusing on these in-demand products and maintaining compliance with relevant regulations, sellers can tap into the lucrative Health & Beauty market and build a loyal customer base on eBay.

However, there are certain challenges when selling health & beauty products on ebay, such as: 

• Expiration dates: Health and beauty products often have expiration dates, which means that you will need to be careful about managing your inventory.
• Shipping restrictions: Some health and beauty products, such as aerosols and liquids, may be restricted for shipping.

Clothing & Shoes

The Clothing & Shoes industry has become an increasingly popular choice for merchants on eBay. With reduced digital barriers to entry, sellers can now effortlessly market, sell, and fulfill orders globally. Consequently, Clothing & Shoes consistently appear among eBay’s top-selling items.

In the realm of Clothing & Shoes, some of the best-selling items on eBay include Women’s Jeans, Men’s T-shirts, Children’s clothing and Men’s hats. The print-on-demand (POD) business model has further fueled the growth of this category, allowing sellers to offer unique, customized designs without the need for large upfront investments in inventory.

Keep in mind that clothing and shoes come in a wide variety of sizes, which can make it challenging for your customers to find the right size. We suggest that you include an accurate size chart to each of your clothing and shoe products. 

Merchize, a renowned Print on Demand Fulfillment Service, has become a go-to solution for many eBay sellers in the Clothing & Shoes industry. By leveraging Merchize’s services, sellers can easily create and sell custom-designed products, ensuring that they remain at the forefront of current trends and customer preferences.

In summary, the Clothing & Shoes industry on eBay continues to thrive, thanks in part to the widespread adoption of print-on-demand services like Merchize. Sellers can now offer diverse and up-to-date products that cater to a wide range of customer tastes, securing their place among eBay’s top-selling items.

Fitness Equipment & Gear

In recent years, there has been a surge in people pursuing fitness activities to improve their strength, maintain a healthy lifestyle, and achieve a well-toned physique. This trend has resulted in an increased demand for fitness equipment, such as yoga gear, making it one of the best-selling categories on eBay.

eBay’s data reveals that the top-selling Fitness Equipment & Gear products include Inversion Tables, Aerobic Steps, and Suspension Trainers. These items cater to the growing preference for home workout solutions, offering users the convenience of exercising in the comfort of their own homes.

However, selling fitness equipment on eBay comes with its unique set of challenges, such as:

• Technical specifications: Fitness products are designed for specific exercises and may have varying levels of complexity. It’s essential to provide clear and organized information about the product’s features and intended use.
• Industry competition: In addition to competing with other fitness equipment sellers, you’ll also have to differentiate yourself from equipment rental services. To set your business apart, consider offering value-added services such as post-purchase support, flexible return policies, and warranties or guarantees.
• Service and repair plans: Fitness equipment, like any other machinery, has a limited lifespan. The challenge lies in balancing the costs of maintaining and servicing the equipment with your profit margins while ensuring competitive pricing to attract more sales.

By addressing these challenges and catering to the growing demand for home fitness equipment, sellers can tap into the lucrative Fitness Equipment & Gear market on eBay and build a successful business.

Furniture & Home Decor

Furniture and Home Decor items are among the top-selling products on eBay within the Home and Garden industry, experiencing strong growth worldwide. This growth can be attributed to factors such as the booming real estate market, increased sharing of decor trends, and a growing customer base for these products.

Popular items in the Furniture and Home Decor category include home furniture, Afghans & Throw Blankets, and Bookends. However, before choosing to sell products in this niche on an online platform like eBay, you should consider the following challenges:

• Shipping costs: The size and weight of furniture items, which are often made of wood or other heavy materials, can significantly impact shipping fees.
• Delivery time: Shipping large items may take weeks or even months to reach your customers, potentially impacting customer satisfaction.
• Product sourcing: Finding attractive, well-designed furniture at affordable wholesale prices can be challenging. Many online furniture options may lack aesthetic appeal or be poorly designed, making it difficult to curate an impressive inventory compared to multi-channel retailers.

By addressing these challenges and carefully selecting the right products to sell in the Furniture & Home Decor category, you can take advantage of the growing demand and succeed in the competitive eBay marketplace.

Jewelry & Watches

Statista predicts that the global online jewelry market will reach a value of $340 billion by 2023, further expanding to $645 billion by 2035. Jewelry and Watches are lightweight and have fewer shipping restrictions compared to some electronics, making them ideal products to sell on eBay.

Top-selling items in the Jewelry & Watches category include Fashion Necklaces & Pendants, Wristwatch Bands, and Wristwatches. If you’re planning to operate an online store specializing in jewelry and watches, consider the following:

• Presentation: Ensure that your website has a visually appealing interface, and use high-quality product images to enhance user experience and boost sales.
• Auction-style listings: This feature is particularly useful for selling secondhand jewelry pieces. eBay Auctions allow you to set a starting price for an item, encouraging interested shoppers to place bids. When the auction ends, you can potentially sell the product at a higher price.

By focusing on attractive designs, engaging presentation, and leveraging auction-style listings, sellers can tap into the growing Jewelry & Watches market on eBay and maximize their profits.

Mobile Phones & Accessories

In today’s increasingly connected world, Mobile & Accessories have become one of the best-selling categories on eBay. As people rely heavily on their smartphones and smartwatches, the demand for various accessories and parts continues to grow. Some of the most popular subcategories within Cell Phones, Smart Watches & Accessories on eBay include:

• Cell Phones, Smartphones & Parts
• Cases, Covers & Skins
• Headsets

To succeed in the Mobile & Accessories market on eBay, consider incorporating print-on-demand services into your business strategy. This approach allows customers to personalize their accessories, making your offerings stand out among the competition. Here are some tips for successfully integrating print-on-demand options:

• Offer original concepts: Work together with artists or designers to develop unique motifs, ideas, or visuals that will resonate with a variety of customers.
• Provide customization options: Allow customers to personalize their accessories with monograms, initials, or even custom images, catering to their individual preferences and tastes.
• Keep up with trends: Stay current with the latest trends in mobile devices, accessories, and designs to ensure your inventory remains relevant and appealing.

By offering a diverse range of Mobile & Accessories products and incorporating print-on-demand customization options, sellers can effectively cater to the needs of consumers in the digital age and stay competitive in the ever-evolving market on eBay.

Collectibles

For enthusiasts and collectors looking for one-of-a-kind, unusual, or sentimental goods, the Collectibles category on eBay is a gold mine. Vintage toys, rare coins, sports memorabilia, trade cards, and pop culture items are all part of this varied market. The demand for collectibles is still high thanks to a passionate community of collectors and enthusiasts, which offers vendors a fascinating opportunity.

To succeed in the Collectibles category, consider the following strategies:

• Research and knowledge: Familiarize yourself with the market, understanding the value and rarity of items, as well as the preferences of collectors. This knowledge will help you curate a desirable inventory and set competitive prices.
• Authenticity and trust: Ensure the items you sell are genuine and accurately described. Providing clear, detailed descriptions and high-quality images is essential in building trust with potential buyers.
• Packaging and shipping: Many collectibles are delicate or fragile, requiring careful handling during shipping. Use appropriate packaging materials and techniques to minimize the risk of damage and maintain customer satisfaction.

By honing your expertise in the Collectibles market, ensuring the authenticity of your items, and taking care of packaging and shipping, you can successfully tap into the world of collectibles and attract dedicated collectors on eBay.

Pet Supplies

The pet supplies industry is experiencing tremendous global growth, with the online market flourishing like never before. Thousands of store owners are selling pet supplies on eBay and reaping significant profits from these products. The wide-ranging customer base for pet supplies includes individuals of all ages, genders, and occupations, making it an attractive market for sellers.

Dog and Cat Supplies, in particular, are some of the best-selling items on eBay. Key products in this category include dog food, cat food, and cat trees. To succeed in the Pet Supplies market, consider the following:

• Cater to diverse needs: Offer a variety of pet supplies that cater to the needs of various pet owners, covering essentials, accessories, and specialty items.
• Emphasize quality and safety: Pet owners place a high importance on the quality and safety of the products you sell, so make sure they meet these standards.
• Stay up-to-date with trends: Keep an eye on emerging trends in pet care, nutrition, and accessories, as well as popular breeds, to keep your inventory relevant and attractive.

Besides, you may need to be aware of certain challenges, such as expiration date for food and treat products. And some pet supplies, such as live animals, may be restricted for shipping.

Crafts

The COVID-19 pandemic has led to a surge in interest in Do-It-Yourself (DIY) crafts as people seek creative outlets and activities during their increased free time. This has resulted in the Crafts category becoming one of the best-selling items on eBay, with over 5.1 million search results spanning various subcategories.

The most popular Crafts categories on eBay include:

• Beads & Jewelry Making
• Loose Beads (Stone)
• Beads & Jewelry Making Supplies

To capitalize on the growing interest in crafts, consider the following strategies:

• Diverse product offering: Cater to a wide range of interests and skill levels by offering a variety of craft supplies, kits, and tools.
• Trendspotting: Keep an eye on emerging trends and popular DIY projects to ensure your inventory remains relevant and appealing to customers.
• Educational resources: Provide tutorials, guides, or tips related to your products to support customers in their creative endeavors and foster a sense of community.

By offering a diverse range of craft supplies, staying current with DIY trends, and providing educational resources, sellers can successfully tap into the thriving Crafts market on eBay and cater to the needs of an increasingly creative customer base.

Wondering whether to sell print on demand products on Etsy vs eBay? Click here for a detailed comparison of the two platforms.

Video Games

Video Games have secured a spot on eBay’s top-selling items list, with sellers moving an average of 118 items in video game listings. The prices for these items can range from $4.99 to $88, averaging around $25.23 per game.

Both video games and consoles have proven to be best-selling products on eBay. Sellers can cater to a wide audience, from those seeking recent AAA titles at lower prices than physical retailers to collectors looking to acquire retro consoles and classic games.

Popular titles like Mario Kart 8 Deluxe and The Legend of Zelda: Breath of the Wild have seen impressive sales, with 16,033 and 3,588 units sold, respectively. Super Mario Odyssey Standard Edition has also enjoyed strong sales, with 1,182 units sold.

Game controllers, particularly those from major console manufacturers like Microsoft, Sony, and Nintendo, are also in high demand. In 2023, the Xbox Series X Console + Extra Xbox Wireless Controller was the top-selling item in the Controllers & Attachments category on eBay, with 4,667 units sold over 30 days at an average price of $589.99. Other popular products included the Sony DualShock controller and various Xbox wireless controllers.

To succeed in the Video Games market on eBay, sellers should focus on offering a wide variety of titles and accessories, catering to both casual and dedicated gamers, as well as staying current with popular trends and high-demand products.

Baby Essentials

Baby Essentials is a top-selling category on eBay, boasting over 2.1 million search results. Parents and caregivers are constantly searching for quality products to provide the best care for their little ones, making this category a lucrative market for sellers.

When exploring the Baby Essentials category, potential buyers will find a plethora of recommendations based on factors such as gender, brand, and material. This wide range of options caters to the diverse preferences and requirements of parents and caregivers.

To succeed in selling Baby Essentials on eBay, consider the following strategies:

• Offer a variety of products: Ensure your inventory includes essentials such as clothing, diapers, feeding accessories, strollers, and car seats, as well as popular items like baby monitors, toys, and nursery decor.
• Prioritize quality and safety: Parents are particularly concerned about the safety and quality of products for their babies, so make sure to stock items that meet strict safety standards and receive positive reviews from customers.
• Stay up-to-date with trends: Keep an eye on the latest trends in baby gear, clothing, and accessories, as well as popular parenting practices, to ensure your offerings remain relevant and attractive to buyers.
• Safety first: When selling baby essentials, it is extremely important to make sure that they are safe for sensitive users. 

By providing a diverse range of high-quality Baby Essentials and staying current with industry trends, sellers can tap into the thriving market on eBay and support growing families in their parenting journey.

Other eBay Trending Items

In addition to the main categories on eBay, sellers can also capitalize on trending items across various niches. By staying informed about popular products and market demands, sellers can adapt their inventory to meet consumers’ needs and preferences. Here are some examples of other trending items on eBay:

• Drones: As drones become more affordable and accessible, they are increasingly popular among hobbyists, photographers, and videographers. Offer a range of drones, from beginner-friendly models to advanced options for experienced users.
• 3D Printers: The 3D printing market has seen significant growth in recent years, with applications ranging from prototyping and design to manufacturing and art. Cater to enthusiasts and professionals alike by providing 3D printers and related accessories.
• Smart Home Devices: As people continue to embrace technology to simplify their lives, smart home devices such as voice-activated assistants, smart thermostats, and security systems are gaining popularity. Offer a variety of devices compatible with popular platforms like Amazon Alexa, Google Home, and Apple HomeKit.
• Virtual Reality Headsets: The gaming and entertainment industries have spurred the demand for immersive virtual reality experiences. Stock virtual reality headsets compatible with popular gaming systems and platforms, as well as options for smartphones and standalone devices.
• Wireless Earbuds: With the increasing prevalence of wireless technology and the removal of headphone jacks from many smartphones, wireless earbuds have become a must-have accessory for many consumers. Offer a range of options, including affordable alternatives and high-end models from well-known brands.

In conclusion, understanding the best selling items on eBay is crucial for sellers looking to thrive in the competitive online marketplace. By focusing on top-performing categories such as Health & Beauty, Clothing & Shoes, Fitness Equipment & Gear, Furniture & Home Decor, Jewelry & Watches, Mobile Phones & Accessories, Collectibles, Pet Supplies, Crafts, Video Games, Baby Essentials, and other trending items, sellers can ensure they cater to the demands of the market and maximize their profits.

Moreover, leveraging print-on-demand services like Merchize can help sellers stay ahead of the curve by offering unique and customizable products that meet the ever-changing needs of consumers. By keeping a pulse on the best selling items on eBay and adapting to current trends, sellers can not only boost their sales but also build a loyal customer base that keeps coming back for more.