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Everyone talks about success on Amazon, but no one tells you the real secret: it all starts with knowing how to find trending products on Amazon. Imagine spotting a hot item while others are still clueless—your listings go live first, your sales climb faster, and suddenly you’re the seller everyone wishes they were.
However, finding trending products isn’t luck. It’s a repeatable process you can learn, and once you master it, the game changes completely. Keep reading to get more.
What defines a trending product to sell on Amazon?
An item becomes a trending product to sell on Amazon when it experiences a sudden surge in popularity, leading to higher visibility, increased sales, and stronger customer engagement. Trending items often capture attention due to seasonal demand, viral social media influence, or unique selling points that meet emerging consumer needs.
- Rapid sales growth and rising search volume
A key indicator of a trending product is a sharp increase in sales velocity. When buyers start purchasing faster than usual, it signals strong market interest. Similarly, an uptick in search volume shows that more potential customers are actively looking for the product, making it a prime candidate for selling.
- Growing demand across multiple channels
Products showing consistent demand growth on various platforms such as Google Trends, social media, and industry reports, are more likely to maintain momentum. Tracking multiple sources of data helps you determine whether a product’s popularity is genuine and sustainable.
- Low competition or emerging niches
Many trending products appear in market segments with minimal competition or newly emerging niches. Entering these markets early allows you to establish yourselves as leaders before saturation occurs. Targeting fresh niches provides a valuable opportunity to build a strong presence and reinforce brand credibility.
How to find trending products on Amazon
1. Check the Amazon best sellers page
The simplest way to discover trending products on Amazon is by exploring the best sellers pages. Amazon ranks the most popular items in each category, updating the list every hour. This makes it a reliable source for spotting products that are currently in demand.
When browsing the best sellers list, consider these key points:
- Reviews and ratings: Products with many positive reviews indicate high customer satisfaction and popularity.
- Sales indicators: While Amazon doesn’t provide exact sales numbers, metrics like “10k bought in the past month” can help gauge interest.
- Brand presence: Observing top brands in a category helps you understand market competition.
- Customer Q&A: Reading customer questions reveals trends, concerns, or gaps in the market.
- Badges: Items marked as Amazon’s Choice or Prime often perform well and maintain high satisfaction.
- Review insights: Patterns in customer reviews can highlight preferences and trending features.
Note: The best sellers list shows only top-ranked items, not exact sales figures. A low-ranked item in a large category might actually sell more than a #1 product in a niche. That’s why deeper research is crucial to confirm demand and profitability.
2. Explore forums and online communities
Platforms like Quora, Reddit, and Facebook host forums and communities where both sellers and customers discuss products, share experiences, and reveal emerging trends. Follow these conversations and you can spot products gaining popularity before they hit the mainstream. Engaging in these spaces also provides real-time feedback and uncovers opportunities based on what people are actively searching for or talking about.
3. Use keyword tools to track Amazon search trends
Keywords are a strong indicator of trending products, as they reflect what people are actively searching for. Rising or popular keywords signal growing interest in certain products or niches. While you can manually type general search terms into Amazon’s search bar, this approach doesn’t provide data like search volume, trends over time, or competition.
4. Leverage Google Trends
Google Trends allows you to track consumer interest over time based on Google search data. You can filter by region, explore popular searches, and adjust the timeframe to uncover patterns.
Searching for terms like “Amazon” lets you see trends related to the platform. While this tool is great for expanding product ideas, remember that it reflects Google searches not Amazon-specific metrics like sales or exact search volume.
After finding trending products, here’s how to sell them successfully
Selling trendy products on Amazon can be a profitable strategy, but it’s important to approach it thoughtfully. To increase your chances of success, focus on items that not only meet current demand but also provide room for growth and expansion. Here are some practical tips:
Choose products that can expand into a line
When starting your Amazon store, think ahead about how your product could lead to a broader catalog. A product that sells well can pave the way for complementary items or variations. By offering a few standout products and then expanding with related items, you can strengthen your brand, attract new customers, and boost your credibility in the market.
Improve existing products
If you find a popular product in a high-demand niche, don’t just copy it. Look for ways to differentiate your version. This could mean enhancing its functionality, offering a more appealing design, or adding useful features.
Reading customer reviews can reveal common complaints or weaknesses, then fixing these issues can make your product more attractive. Bundling multiple units or pairing complementary items is another effective way to increase sales and add value for your customers.
Handle seasonal products with care
For beginners, it’s usually best to avoid seasonal products, such as snorkels, beach towels, ski masks, or holiday decorations. These items can sell well at certain times of the year, but inventory planning is tricky.
Actually, you need enough stock to meet demand without overcommitting your budget, and leftover inventory can affect your rankings if not managed properly. Experienced sellers often manage seasonal products by maintaining large product lines and warehouses, but for newcomers, sticking to year-round items is generally safer.
For sellers who want to avoid the risks associated with inventory, a print-on-demand approach offers a safer and more flexible alternative. With Merchize, you avoid these typical inventory challenges. We print and fulfill each order as it comes in, helping you reduce financial risk and stay more flexible.
Merchize offers 1000 customizable POD products so you can expand your product line on Amazon without carrying any stock. Plus, with Amazon integration, every order placed on Amazon is automatically synced to Merchize, where they handle printing, packing, shipping, and sending the tracking information back to Amazon.
FAQs
1. How can I make my product stand out from competitors?
Enhance an existing product by improving functionality, design, or features. Pay attention to customer reviews to identify weaknesses and offer better solutions. Bundling items or creating complementary products also adds value and attracts buyers.
2. How often should I check for new trending products?
Trends can change quickly, so it’s a good idea to review market trends and keyword data regularly – at least once a month – to stay ahead of competitors and spot new opportunities early.
3. Can social media influence help identify trending products?
Absolutely. Social media platforms like Instagram, TikTok, and Pinterest can show emerging trends before they hit Amazon. Monitoring viral products or hashtags can give you early insights into what customers want.
