7 Mother’s Day Marketing Ideas You Must Try to Get More Revenue

Mother’s Day is one of the highest-spending holidays of the year in the US market, second only to Black Friday and the Christmas shopping season. It’s considered a crucial revenue peak in Q2 that any POD seller shouldn’t miss.

If you’ve prepared your products and finalized your design but are still unsure how to implement effective marketing, this article offers 7 simple, easy-to-apply strategies for POD stores of all sizes.

Create A Dedicated Mother’s Day Collection in-Store

Creating a Mother’s Day Collection page is one of the best marketing tips to enhance this holiday season. If you still don’t know how to build this page, you can follow our guide below.

First, review your entire product catalog. You might not realize that not every product needs to have “Happy Mother’s Day" printed on it to sell during this time. Many items can be repositioned as meaningful gifts for mothers, even if the design doesn’t directly mention the holiday. After selecting suitable products, the next step is to create a dedicated Mother’s Day Collection on your store. Having a dedicated shopping page helps visitors:

• Easily find gifts without having to filter each product
• Focus on product groups that match current needs
• Increase conversion rates from casual viewers to gift buyers

In addition, you can divide the collection into thematic groups such as: Gift for Mom, First Mother’s Day, Dog Mom / Cat Mom, Grandma Gifts, etc. This arrangement not only makes the store look more professional but also facilitates natural upsells, as customers can easily discover more related products within the same theme. However, simply creating a collection isn’t enough. You need to ensure customers actually see and find the page. Some common ways to increase reach include:

• Placing a prominent banner on the homepage
• Adding a Mother’s Day section to the main menu bar
• Using a pop-up that leads directly to the gift page
• Incorporating a collection link in email marketing and social media posts

When properly built and promoted, a Mother’s Day Collection is not just a product page, but will become a sales conversion hub for your peak Q2 season.

Leveraging Pinterest to Increase Organic Traffic for Mother’s Day

Another way to market for Mother’s Day is to build themed boards on Pinterest. This is one of the effective marketing strategies to help POD sellers increase organic traffic during Mother’s Day. Currently, Pinterest has approximately 498 million monthly active users, and over 77% of weekly users have discovered a new brand or product on the platform. This shows it’s a potential channel to reach customers actively searching for gifts.

Think of Pinterest as an image search tool rather than just a social network. Users access the platform to find inspiration for DIY projects, home decorating, or shopping for gifts for special occasions like Mother’s Day. This means they already have a clear need, and if your product appears at the right time, the conversion rate will be significantly higher. You can create boards such as: Mother’s Day Gift Ideas, Personalized Gifts for Mom, or Unique First Mother’s Day Gifts. Instead of simply posting individual products, build your board as an inspiring collection. When products are placed in the context of “gift ideas," customers will perceive them as having greater value than in a typical sales post.

Besides, Pinterest users heavily value image appeal in search results. Therefore, prioritize high-quality images, standard Pinterest vertical layouts, and a consistent style. You should also group content not only by topic but also by color scheme to create an aesthetic and professional feel. The more visually appealing your board is, the higher the chance of it being saved and pinned; each pin is a free opportunity to reach a new customer base. When implemented correctly, Pinterest not only helps increase sustainable organic traffic but also becomes a long-term brand awareness-building channel, effectively supporting your entire Q2 peak season marketing strategy.

Collaborating with KOLs/Micro-Influencers to Increase Credibility and Sales

During gift-giving seasons like Mother’s Day, credibility is a key factor directly influencing purchasing decisions. Instead of relying solely on paid advertising, POD sellers should consider implementing influencer marketing as a channel proving highly effective. According to a report from Linqia, 86% of brands used influencer marketing in the past year, and 92% of those reported positive campaign results.

You can collaborate with mom bloggers, family content creators, or pet influencers (suitable for the Dog Mom/Cat Mom niche) to reach the right target audience. The first step is to clearly define the collaboration model: sending product samples for review, sponsoring posts, providing exclusive discount codes for followers, or implementing an affiliate program. Using promotional codes and affiliate links not only increases traffic but also helps you accurately measure campaign effectiveness.

More importantly, don’t limit influencer marketing to promoting products with Mother’s Day messages. Think more creatively, for example, highlight fast delivery, personalized products, or last-minute gifts. Next previously launched a campaign with celebrities to promote next-day delivery and continued to leverage this message during Mother’s Day, significantly boosting registrations and orders. When done correctly, influencer marketing not only helps brands reach the right audience but also creates authentic review content, ​​an element that often generates a much stronger and more sustainable ripple effect than traditional advertising.

Free Shipping on Bestselling Products to Boost Conversion Rates

Additional shipping fees are one of the leading reasons customers abandon their carts at the last minute. Conversely, 9 out of 10 consumers say free shipping is the biggest motivator for online shopping. Furthermore, orders with free shipping tend to have 93% of buyers add more items to their cart. This shows that free shipping not only reduces the barrier to payment but also directly increases the average order value (AOV).

During Mother’s Day, when website traffic typically spikes, this is a great opportunity to offer added value and keep customers on your store longer. You can implement this strategy in two ways: offer free shipping on bestselling products to attract attention, or apply free shipping to orders that reach a minimum order value (e.g., $50 or more) to encourage further purchases.

To increase effectiveness, combine it with a scarcity message like “Limited Time Only” to encourage faster customer decision-making. Also, don’t forget to place a prominent banner at the top of the page (announcement bar) to promote the free shipping program as soon as visitors arrive at the website. When communicated clearly and at the right time, free shipping is not just an offer but also a powerful lever to increase conversion rates during the peak Q2 season.

Email Marketing Reminders & Sales Promotions for Mother’s Day

Email marketing remains one of the highest-ROI channels if implemented strategically. Therefore, email campaigns for Mother’s Day should be planned early, at least several weeks before the holiday, to maintain contact and nurture customer demand. In fact, personalized email content tailored to specific customer groups can generate six times higher conversion rates compared to mass emails. This demonstrates that email marketing is not just a notification tool, but a powerful lever for driving traffic and increasing conversions for your store.

You can build a Mother’s Day email marketing series that includes:

• Email introducing the Mother’s Day Collection
• Early Bird offers for early buyers
• Reminders or countdown emails to the holiday
• Order deadline notifications to ensure timely delivery
• Last-minute deals
• Introducing best-selling products
• Emails reminding customers of abandoned carts
• Ongoing promotions (not limited to Mother’s Day)

Especially in the period leading up to the holiday, the message “order now before it’s too late" will trigger FOMO (fear of missing out) and encourage customers to make decisions faster. However, keep in mind that during peak season, customers’ inboxes will be overwhelmed with emails from many other brands. Therefore, invest in an attractive email subject line, eye-catching design, and clear content that directly addresses the benefits.

Also, don’t overlook the mobile-friendly element. Currently, approximately 61% of email marketing is opened on mobile devices. This means your emails need to be optimized for smartphones: a clean layout, clear CTA buttons, fast-loading images, and an easy-to-use interface. When personalized, segmented correctly, and optimized for mobile devices, email marketing becomes one of the most powerful tools to maximize revenue during Mother’s Day season.

Implementing Special Discounts & Offers for Mother’s Day

Over the years, brands have trained consumers to expect special offers on major holidays – and Mother’s Day is no exception. Therefore, if you’re not implementing any promotions, you’re likely missing out on a crucial competitive advantage during this peak season.

Popular and effective promotional methods include:

• Flash Sales (timed)
• Gift Bundle Deals
• Buy 2 Get X% Off
• Percentage Discount Codes (%)
• Cash Value Discounts ($)
• Free Shipping or Shipping Upgrades

Promo codes are one of the easiest and most effective tools to implement. This is a “win-win" situation: customers feel they’re getting a better price, while businesses increase revenue and conversion rates. Furthermore, promotional campaigns can serve various purposes such as increasing brand awareness, launching new products, or reducing cart abandonment rates.

However, the most important factor when implementing discounts is clear communication about the offer’s duration. A program with a specific deadline will trigger a sense of urgency, prompting customers to make quick decisions instead of procrastinating. Messages like “Limited Time Only" or “Ends Soon" should be prominently displayed on banners, emails, and product pages. When built with clear objectives and communicated correctly, discount and special offer programs not only enhance the perceived value of the product but also become a powerful lever for boosting sales during Mother’s Day season.

Organizing a Giveaway Program to Increase Engagement & Brand Awareness

Giveaways are one of the effective marketing strategies to boost sales during Mother’s Day, while also expanding brand awareness before launching a major advertising campaign. This is a limited-time promotion where you award prizes to one or more lucky participants according to predefined rules. When implemented correctly, giveaways can help you:

• Increase social media engagement
• Collect more customer data (emails, new followers)
• Expand brand reach
• Create a natural viral effect before the peak season

To attract attention right before Mother’s Day, choose a sufficiently attractive prize. You could offer a best-selling product or a complete gift set, a gift any mother would want. The more valuable the prize, the higher the participation rate.

Additionally, the program should be designed to be simple and easy to participate in. Don’t ask users to take too many complicated steps. Instead, you can ask them to:

• Comment and share their mother’s story
• Tag friends
• Sign up for email to receive a discount code
• Follow your fan page or share the post

However, a successful giveaway isn’t just about posting a single post. You need to promote the program across multiple channels to maximize participation. Consider:

• Sending a series of emails announcing the giveaway
• Adding a pop-up on the homepage to invite visitors to participate
• Placing a prominent banner leading to the program’s landing page
• Continuously sharing on social media channels

Giveaways are especially suitable during the “warm-up" phase, helping to attract attention and build a potential customer base before you start ramping up paid advertising for Mother’s Day. When well-prepared and properly communicated, this will be a powerful lever to increase engagement and create a revenue foundation for the peak Q2 season.

Boost Your Sales This Mother’s Day with Merchize

Mother’s Day is not only an emotionally rich holiday but also a highly promising business opportunity for POD sellers. By combining the right products with the right marketing strategy at the right time, you can create a successful and sustainable peak season.

Furthermore, Merchize is always ready to support sellers with a diverse product catalog, consistent quality, and optimized shipping times for the holiday season. So, what are you waiting for? Start your Mother’s Day sales campaign today!