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1. What is Amazon Prime Day?
Amazon Prime Day is the largest annual sales event lasting for two days on Amazon, offering thousands of deals across various categories, from home appliances and kitchenware to technology and toys. It’s the perfect time for shoppers to enjoy some of the biggest discounts of the year and take advantage of Prime benefits such as free two-day shipping, and many others.
The best part is you don’t have to be an Amazon Prime member to enjoy the Prime Day deals. Still, many standout offers are exclusively available to Prime members only. This year, Amazon Prime Day 2023 will officially take place on July 11-12 (last year, Prime Day was from July 12 to July 13).
2. What are the best deals on Amazon Prime Day?
While Amazon Prime Day may not completely fulfill all consumer needs, its presence has allowed shoppers to access a wide range of discounted products across various industries. Prime Day is the most expected event by most Amazon shoppers each year. The rapid increase in new members joining Amazon Prime demonstrates the widespread support and loyalty from Amazon users.
Every year, Prime Day offers significant discounts across all shopping categories, including home appliances and kitchenware, electronics, fashion, toys, and discounted programs for subscription services like Kindle Unlimited and Audible.
Here are some standout perks and benefits during Amazon Prime Day that shopping enthusiasts cannot overlook:
- Multiple free benefits: In addition to enjoying unlimited access to Prime Instant Video or Prime Music, Prime members can store unlimited photos and borrow books for free from the Kindle Lending Library.
- Free 2-day shipping: As an Amazon Prime member, you’ll enjoy free 2-day shipping on orders over $35. Additionally, you can invite up to 4 family members to use the Prime shipping service.
- Amazon Prime Store Card: Customers who have been using Prime for 6 months will receive attractive benefits as VIP members of Amazon, including an Amazon Prime Store Card that provides a 5% discount or a 6-24 month interest-free payment option.
- Amazon Prime Rewards Visa Signature Card: In addition to the Amazon Prime Store Card, users can also be issued an Amazon Prime Rewards Visa Signature Card for additional benefits beyond Amazon shopping.
Aside from benefiting consumers, Amazon Prime Day also serves as a holiday to boost sales for sellers on Amazon during the summer months, which is typically a slower shopping period due to reduced income for many individuals.
3. Benefits for Sellers participating in Amazon Prime Day:
Amazon Prime Day is one of Amazon’s biggest events, bringing benefits not only to consumers but also to sellers and businesses. It presents an excellent opportunity for sellers and businesses to leverage their advantages.
- Increased sales revenue: With a large potential customer base during Amazon Prime Day, sellers and businesses can increase their sales revenue and attract new customers.
- Increased brand recognition: Participating in Amazon Prime Day helps sellers and businesses increase brand recognition by promoting their products and services on the world’s largest e-commerce platform. This enhances customer awareness and trust in the brand.
- Reduced advertising costs: Joining Amazon Prime Day helps sellers and businesses save on advertising costs since Amazon organizes this event to showcase the products and services of participating sellers and businesses on its platform.
- Enhanced customer trust: Customers who make purchases from sellers and businesses on Amazon Prime Day are more likely to trust the quality and reputation of their products and services. This increases the likelihood of customers returning for future purchases.
- International sales growth: Participating in Amazon Prime Day also provides an opportunity for sellers and businesses to expand their market reach and access international customers through Amazon’s global platform.
These benefits offer some wonderful opportunites for FBA sellers. If you still wonder, “Is FBA Still Worth It in 2023?“, Prime Day will add another reason for you to join FBA.
How to participate in Amazon Prime Day 2023:
Previously, Prime Day deals were exclusively available to registered Amazon Prime members. However,
The target audience for this event has expanded. Now Amazon allows you try out the Amazon Prime subscription for free for 30 days.
The Amazon Prime membership fee is $14.99 per month or $139 per year. Registering as a member grants customers full access to Prime Day deals. Furthermore, Prime members usually receive more discounts, including exclusive deals, on Amazon Prime Day.
It’s evident that Prime Day is a prominent business opportunity for Amazon sellers, particularly for FBA (Fulfillment by Amazon) sellers. Therefore, don’t miss out on this potential opportunity, and let’s look forward to the official organization of Amazon Prime Day 2023 with Merchize!
