What To Sell on TikTok Shop: Top 500 Best Performing Products

If you’ve ever wondered, “What to sell on TikTok Shop?"—you’re not alone. With trends changing at lightning speed, it’s easy to get lost in the scroll. But here’s the good news: we’ve done the heavy lifting for you.

This guide is built from real insights—not guesses. We analyzed over 500 top-performing product types listed on the TikTok Creative Center, filtered the fluff, and narrowed it down to categories that actually capture buyer attention and drive sales. Whether you’re a new seller or scaling your store, this list will show you what’s hot, why it’s trending, and how to market it effectively on TikTok.

Ready to find your next best-seller? Let’s dive in.

1. Beauty Products

Perfume

On TikTok, perfume content taps into emotion, identity, and personal style, which makes it incredibly engaging and shareable. Users love discovering new signature scents, dupe comparisons, and aesthetic bottle designs that make perfect additions to their vanity.

Perfume content on TikTok has exploded thanks to its mix of storytelling, luxury appeal, and sensory experience, even without the viewer being able to smell it.

Trending hashtags: #perfume, #fragrance, #PerfumeTok #FragranceTok #ScentOfTheDay #PerfumeReview #TikTokMadeMeBuyIt #PerfumeHaul #FragranceAddict #PerfumeRecommendations #LuxuryPerfume #PerfumeDupes
To sell perfume effectively on TikTok Shop, your content needs to spark imagination, evoke emotion, and build trust with your audience:

• “Perfume for…” Personality Matchups: Create content like “Perfume for the main character’s energy". Match the fragrance to popular aesthetics like clean girl, dark feminine, or coquette.
• Unboxing + Bottle Aesthetics: Highlight the packaging and bottle design to tap into visual ASMR. Use close-up shots and soft lighting to create a luxury feel.
• Fragrance Layering Tips or Hacks: Share unique scent combos to build curiosity and show expertise. Explain how different base and top notes work together to form a signature scent.
• Perfume Dupes & Affordable Alternatives: Compare high-end perfumes with budget-friendly options that smell similar.
• Storytelling Through Scents: Describe a scenario and recommend a perfume that fits—“This smells like a rainy walk in Paris” or “This is what Wednesday Addams would wear.”

Makeup

TikTok’s audience, mostly of Gen Z and Millennials, is absolutely obsessed with beauty content. Make-up has become their way of self-expression. From viral transformations to must-try tutorials, TikTok content has become a place for many to discover new makeup trends and products.

Popular products: Lipstick & Lip Gloss (161M), Makeup Tools (57M), Concealer & Foundation (33M), Eyebrow Pencils, Powder & Paste (28M), Powder (17M), Makeup Fixer Spray (17M), Eyeshadow (16M), Mascara (14M), Eyeliner & Lipliner (13M), Makeup Bases and Primers (9M), Makeup Sets (7M), Body Makeup (6M), Blusher (4M), Bronzer & Highlighter (3M)

Trending Hashtags: #TikTokBeauty, #MakeupTutorial, #MakeupTok, #BeautyHacks, #LipstickSwatch, #Makeup, #MakeupChallenge

Here are the best types of content for Make-up products:

• Transformation Videos: Nothing wows like a good before-and-after. Show how your products can transform a look, and watch the likes pour in. For example, a dramatic eye look using your eyeshadow palette can be mesmerizing.
• Tutorials: Share your expertise with step-by-step guides. Whether it’s a bold lip or a flawless base, tutorials are gold. Try a “foundation matching” series to help users find their perfect shade.
• Product Reviews: Honesty is key. Give your audience the lowdown on what works and what doesn’t. A detailed review of your concealer, showing its coverage and longevity, can build trust.
• Challenges: Jump on the latest makeup challenge or start your own. For instance, create a “lipstick challenge” where users showcase different shades of your lipstick in creative ways.
• Make-up takes with Duets and Stitches: Collaborate with other creators for a fresh take on your products. A duet with a popular makeup artist using your products can boost credibility.

Skincare

TikTok users are obsessed with finding the next best glow-up product.

Popular products: Acne Treatments (146M), Moisturisers & Mists (89M), Serums & Essences (64M), Eye Treatments (41M), Facial Cleansers (37M), Lip Treatments (36M), Face Scrubs & Peels (32M), Facial Sunscreen & Sun Care (20M), Face Masks (18M), Facial Massage Creams (17M), Skincare Kits (13M), Toners (10M), Skincare Tools (7M), Nasal Treatments (3M), Tanning Oils & Self Tanners (571K)

Trending Hashtags: #SkincareRoutine, #SkinCareTok, #GlowUp, #FaceMask, #Skincare, #SkincareRoutine #AcneTikTok #GlassSkin #GlowUp #TikTokMadeMeBuyIt #SkincareReview #BeforeAndAfter #CleanGirlAesthetic

Skincare content thrives on authenticity and relatability, resonating with users who crave real results. The best way to create viral skincare content is to apply the “show, don’t tell” approach. Let’s the view see the real footage and how the skincare products actually work.

• Before-and-After/Transformation content: “Day 1 to Day 7 of trying this serum,” “How I cleared my skin in 3 weeks,” or “Skincare that saved my face during a breakout.”
• Morning/Night Routine Videos to showcase a quick skincare routine using your products
• Educational content: Explain what a product does, show its texture, or break down its ingredients in simple terms.
• Tutorials, GRWM (Get Ready With Me) routines, and ASMR-style product demos work especially well to hook viewers and drive conversions.

Body Care

With millions scrolling for wellness inspiration, body care is a hot seller on TikTok Shop. TikTok users love sharing their pampering full-body self-care routines and mini-spa moments at home in aesthetically pleasing videos.

Popular products: Deodorants & Antiperspirants (169M), Body Wash & Soap (117M), Body Creams & Lotions (32M), Body & Massage Oil (17M), Body Scrubs & Peels (16M), Sunscreen & Sun Care (5M), Hair Removal Cream, Waxing & Shaving (5M)

Trending Hashtags: #Bodycare #SelfCare, #BodyRoutine, #PamperYourself, #SkincareHacks, #TikTokBeauty, #GlowUp, #BodyLove, #WellnessVibes, #BeautyEssentials, #SpaDay, #ShowerTok #SelfCareTikTok #GlowUpTips  #ExfoliateWithMe #SoftSkinClub #BodyButterLover

Here’s how you can make body care content go viral and convert browsers into buyers:

• Show texture and results: Body scrubs, lotions, and oils are very visual. Show the texture, how it applies, and the before/after effect to trigger viewer satisfaction.
• Leverage ASMR trends: Sounds of body butter scoops, sugar scrub rubs, or lotion pumps can be oddly satisfying and highly engaging.
• Create “Shower Routine" or “Self-Care Sunday” videos: These formats are consistently popular and offer a natural way to include your product in the narrative.
• Packaging matters: Aesthetic packaging can catch attention in the first 3 seconds—go for minimal, pastel, or bold color pops depending on your audience.

Nasal and Oral Care

It might seem surprising, but nasal and oral care products are finding their niche on TikTok. From tongue scrapers to sinus rinses, these everyday essentials are going viral thanks to their satisfying results and relatable content.

Popular products: Toothpaste (179M), Teeth Whitening (108M), Oral Spray (48M), Toothbrushes (5M), Oral Care Kits (5M), Denture Care (3M), Dental Floss & Picks (3M), Mouthwash (563K), Nasal Cleaning (6K)

Trending Hashtags:#OralCareTikTok #FreshBreathCheck #NasalRinse #TikTokMadeMeBuyIt #DentalTok #SinusRelief #TongueScraper #CleanMouthClub

Here’s how to create scroll-stopping content for nasal and oral care products:

• Show the transformation: Whether it’s cleaner-looking tongues or whiter teeth, before-and-after shots are key to winning attention.
• Lean into shock factor (tastefully): A close-up of a tongue scraper or nasal rinse in action might gross some out, but it also hooks viewers who can’t look away.
• Use humor and relatability: “When you realize your breath has been fighting people all day” is the kind of hook that works with oral care products.

Hair Care

Hair care is huge on TikTok—and it’s not just about shampoo anymore. The platform’s beauty-savvy audience is always on the hunt for products that promote healthy, shiny, voluminous hair (bonus points if they’re aesthetically packaged).

From Gen Z experimenting with bold styles to Millennials recovering from years of heat damage, TikTok users are genuinely invested in hair health. They love discovering products that show real, noticeable results—especially when it comes to hair growth, frizz control, and scalp care.

Popular products: Shampoo & Conditioner (134M), Hair Dye (71M), Hair & Scalp Treatments (57M), Heatless Styling Tools (17M), Mousse & Gel (8M), Hair Styling Powders (3M)

Trending Hashtags: #HairCareRoutine, #HairTok, #HealthyHair, #HairGrowth, #HairCare, #smoothhair, #hairstyle, #CurlyHairCare #ScalpCare

Here’s how you can create TikTok content that gets hair care products flying off your digital shelves:

• Show the journey: “Week 1 vs. Week 4 hair growth" or “My hair after using this mask for 7 days” gives viewers a compelling reason to follow and buy.
• Create satisfying “Hair Wash Day" content: Showcase a full routine—scalp scrub, shampoo, conditioner, oil—and highlight how each product works.
• Focus on texture and transformation: Close-up videos of applying oil, foamy shampoos, or detangling results are satisfying and educational.
• Use scalp care and hair health angles: Dandruff treatments, growth serums, and scalp massagers are blowing up for a reason—people want healthy roots!
• Highlight ingredients and benefits: Explain why your product works. Biotin? Rosemary oil? Hyaluronic acid for hair? Keep it short, clear, and catchy.
• Lean into trends like “no heat curls" or “slick bun hacks”: Show how your products fit naturally into popular routines.

Others

• Personal Care Appliances: Curlers & Straighteners (32M), Body Beauty Devices (16M), Electric Shavers (12M), Facial Beauty Devices (8M), Oral Irrigators (4M), Massage Devices (2M), Hair Trimmers & Clippers (2M)
• Men’s Care: Hair Care (61M), Bath & Body Care (5M), Skincare (2M)
• Hand, Foot & Nail Care: Nail Treatments (17M), Nail Art & Nail Polish (16M), Manicure & Pedicure Tools (15M), Hand Lotions, Creams & Scrubs (3M), Hand & Foot Masks, Foot Odour Control
• Feminine Care: Feminine Hygiene (42M), Menstrual Cups

2. Food & Beverage

There’s a massive interest in trying unique snacks, easy comfort foods, and trendy drinks they see on their FYP. Whether it’s a spicy instant noodle challenge or a beautifully layered matcha latte, if it looks good on camera and tastes even better, TikTok will eat it up.

Popular products: 

• Snack: Chocolate & Chocolate Snacks (241M), Biscuits, Cookies & Wafers (159M), Dried Snacks (17M), Crisps & Puffed Snacks (17M), Sweets (6M), Nuts & Peas (5M), Seeds (1M)
• Drinks: Tea (74M), Sports & Energy Drinks (53M), Coffee (22M), Juice & Smoothies (19M), Fizzy Drinks (4M), Chocolate & Malted Drinks (3M)
• Instant food: Instant Noodles (24M), Breakfast Cereal, Granola & Oats (7M), Canned, Jarred & Packaged Foods (3M), Instant Hotpot (79K)

Trending Hashtags: #Foodie, #Tasty, #FoodHacks, #TikTokEats, #SnackTime, #Yummy, #FoodLovers, #TasteTest, #EasyRecipes, #FoodFinds.

Viral Content Types and Tips to Capture Customers:

• Quick Recipe Videos: Show a 20-second recipe using your product, like a smoothie with your protein powder.
• Taste Test Reactions: Film genuine reactions to trying your snacks or drinks for the first time. Keep it authentic with unfiltered emotions.
• Food Hacks: Share creative uses, like turning your sauce into a dip or drink mix into a dessert topper
• Unboxing or Product Demos: Showcase your product’s packaging or prep process, like brewing a specialty coffee.

3. Health

TikTok users are all about self-improvement, and that includes physical and mental health. From quick wellness hacks to fitness transformations, health-related content taps into a huge audience that’s always looking for ways to feel better, look better, and live better.

Popular products: Beauty Supplements (162M), Wellness Supplements (136M), Fitness Supplements (4M), Eczema, Psoriasis and Rosacea Care (204M), Digestion & Nausea (67K), Essential Oils for Aromatherapy (7M), Family Planning Tests (1M)

Trending hashtag: #HealthTok, #WellnessHack, #TikTokMadeMeBuyIt, #DailyRoutine, #HealthyLifestyle, #FitnessTok, #SelfCare, #UnboxingTikTok, #SkincareFromInsideOut, #SupplementTok

Many TikTok users, especially Gen Z and Millennials, are highly influenced by relatable stories, before-and-after results, and bite-sized educational content. That makes health products the perfect category to showcase through authentic content that blends entertainment with value.

• Before & After Transformations: Share personal results or customer stories showing the effectiveness of a product (e.g., teeth whitening kits, detox drinks, posture correctors).
• “TikTok Made Me Try It" Product Tests: Create content testing trending health products
• Daily Routines or “What I Use" Videos: Show how you incorporate the product into your morning or night routine.
• Mini Health Tips & Hacks: Educate your audience on a health benefit tied to your product, like how magnesium can improve sleep.

4. Womenswear

Fashion is a natural fit for TikTok—and womenswear leads the way. With TikTok’s focus on trends, aesthetics, and personal expression, it’s no surprise that women’s clothing performs extremely well on the platform.

TikTok users, especially Gen Z and Millennial women, are always on the lookout for new styles, outfit inspo, and affordable wardrobe upgrades. Whether it’s a trending silhouette or a viral “that girl” look, TikTok helps turn everyday pieces into sell-out items overnight.

Popular products:

• Bottoms: Trousers (24M), Leggings (24M), Jeans (14M), Shorts (12M), Skirts (7M)
• Tops: Bodysuits (37M), Vest, Tank & Tube Tops (16M), Blouses & Shirts (10M), Hoodies & Jumpers (7M), T-Shirts (5M), Jackets & Coats (2M), Knitwear (660K)
• Dresses: Casual dresses (56M), Formal dress (10M)
• Underwear: Bras (33M), Bra Accessories (13M), Shapewear (7M), Socks (1000K), Bralettes (1M), Knickers (847K)
• Sleepwear: Pyjamas (10M), Nightdresses (3M)

Trending Hashtags: #FashionFinds, #OOTD, #StyleInspo, #TikTokFashion, #WomensWear, #FashionHaul, #TrendyOutfits, #StyleTips, #ChicVibes, #FashionLovers, #StylingTips

To stand out in the womenswear space, your content needs to be visually appealing, trend-savvy, and easy to relate to. Here’s what works—and how to make it work for your shop:

• Outfit Try-On Hauls: Show off multiple pieces in one video, styled in different ways. Perfect for showcasing variety and versatility.
• “How to Style” Mini-Tutorials:  Teach viewers how to mix and match one item in multiple looks—for example, styling a basic tee 5 ways.
• Aesthetic Fashion Transitions: Before/after glow-ups or outfit changes using creative transitions can grab attention fast.
• Behind-the-Scenes or Small Biz Vlogs: If you’re a small brand, show how you pack orders, source styles, or create content.
• Seasonal or Trend-Based Drops: Jump on trends like “Coquettecore,” “Clean Girl,” “Y2K,” or “Summer Staples” with curated collections.

5. Fashion Accessories

Fashion accessories are the best way to elevate an outfit. Whether it’s a statement necklace, bold sunglasses, or a viral claw clip, the right accessory can take a basic look from plain to polished in seconds.

What makes accessories so popular is how affordable, giftable, and easy-to-style they are. They’re perfect for impulse buys, trend chasing, or finishing off that Pinterest-inspired look. That’s why creators and sellers alike are thriving in this category on TikTok Shop.

Popular products:

• Jewellery: Rings (56M), Bracelets & Bangles (33M), Necklaces (32M), Earrings (17M), Key Chains (2M), Jewellery Sets (2M), Body Jewellery (2M)
• Eyewear: Sunglasses (64M), Frames & Glasses (43M), Glasses Cases & Accessories (2M)
• Accessories: Hats (29M), Belts (5M), Fashion Accessory Sets (442K), Scarves & Shawls (91K), Gloves (59K), Face Covering Masks & Accessories (18K), Men’s Watches (17M), Women’s Watches (167K)

Trending hashtag: #AccessoryTok, #JewelryHaul, #TikTokFashion, #AestheticAccessories, #OOTD, #StyleTips, #LayeredJewelry, #ViralFinds, #TikTokMadeMeBuyIt

Accessories might be small, but they shine in short-form video. Here are the top-performing content types, along with some quick tips for standing out:

• “Outfit Glow-Up” Transformations: Show how a few accessories (like layered chains or a sleek belt) can instantly upgrade an outfit.
• Mini Hauls or Accessory Collections: Share a handful of cute, affordable items in one video—great for showing variety and boosting AOV (average order value).
• Styling Tutorials or Hacks: Teach quick tricks like how to layer necklaces without tangling or how to tie a silk scarf 3 ways.
• “What’s in My Bag?" or “Daily Jewelry" Clips: Casual, real-life content featuring everyday accessories that feel personal and aspirational.
• Unboxing or Close-Up Product Reviews: Highlight quality, packaging, and how the product looks IRL. Especially effective for sunglasses, earrings, or trendy tech accessories like phone charms.

6. Pet supply

Pet parents love spoiling their furry (or feathery) friends. From funny pet videos to heartwarming moments, pet-related content thrives on the platform, and pet supplies are the perfect way to turn those views into sales.

Whether it’s a quirky toy, stylish outfit, or clever grooming tool, TikTok users are always on the hunt for cute and helpful products for their pets.

Popular products:

• Dog & Cat Grooming: Shampoos & Conditioners (162M), Combs & Brushes (5M), Bath Accessories (774K), Oral Care (697K), Grooming Scissors (480K), Claw Care (167K), Grooming Wipes (155K)
• Dog & Cat Accessories:  Cat Toys (47M), Collars, Harnesses & Leads (6M), Training & Behaviour Aids (5M), Dog Toys (3M), Feeding Supplies (1M), Pet Carriers & Travel Supplies (146K)
• Other products: Pet food, Pet vitamins and supplements, Pet litters (bags, scoopers, trays, boxes, etc), Pet furniture (beds, sofas, mats, houses, etc.)

Trending hashtags:#PetTok, #DogsofTikTok, #CatTok, #PetProducts, #TikTokMadeMeBuyIt, #FurryFriend, #PetGadgets, #PetLover, #PetCareTips, #ViralPetProducts
Pet supply content works best when it’s fun, genuine, and shows the product actually being used. Here are some formats that perform well :

• Funny Reaction Videos: Show pets trying out a new product—like a self-cleaning brush or talking button—for the first time.
• Before & After Transformations: Great for grooming tools, stain removers, or pet clothes. People love seeing the “wow” effect.
• “Pet Routine" or “Day in the Life" Clips: Incorporate your product into daily pet care routines like feeding, walking, or playtime.
• Cute Unboxings or Product Demos: Show how the item looks out of the box and how it functions (e.g., collapsible water bowls, calming beds).
• Useful Tips & Hacks: Educate viewers with quick advice using your product—like how to reduce shedding or keep a dog calm during storms.

7. Home Products

TikTok viewers are obsessed with cleaning and organizing, and home care products feed right into that trend. Whether it’s a satisfying sink scrub, a dust-blasting gadget, or a viral laundry hack, this kind of content is not only helpful but highly watchable.

The TikTok crowd, especially young adults and new homeowners or renters, loves tools that make their space cleaner, fresher, and easier to manage. Home care products turn everyday chores into “wow” moments, and that’s exactly the kind of content that takes off on the For You Page.

Popular products:

• Home Care Supplies: Household Cleaners (61M), Home Fragrance (7M), Squeegees (4M), Mops (4M), Pest & Weed Control (2M), Dusters & Duster Heads (1M), Bins (1M)
• Home Decor: Decorative Flowers, Plants & Fruit (25M), Candles (7M), Decorative Stickers (6M), Mirrors (4M), Statues & Figurines (2M), Clocks (2M), Photo Frames (1M), Hanging Decor (1M), Vases & Fillers (272K), Candle Holders (161K)
• Home Organisers: Storage Holders & Racks (11M), Storage Boxes & Bins (6M), Storage Baskets (3M), Storage Bags (3M), Hooks & Rails (988K), Hangers & Pegs (494K), Storage Bottles & Jars (321K)
• Laundry Tools & Accessories: Washing Bags (8M), Laundry Balls & Discs (247K)
• Bathroom Suppliers: Bathroom Gadgets (1M), Towels (997K), Toilet Brushes & Plungers (391K), Bathroom Sets (309K), Soap Dispensers (159K), Shower Curtains & Rods (99K), Bath Mats (59K)
• Bedding: Bedding Sets (14M), Mattress Pads & Toppers (13M), Blankets & Throws (9M), Pillows & Bed Wedges (8M), Sheets & Pillowcases (1M), (), Carpets, Mats & Rugs (28M), Sofa Covers (5M), Curtains (2M), Chair Covers (2M)
• Household textiles: Carpets, Mats & Rugs (28M), Sofa Covers (5M), Curtains (2M), Chair Covers (2M), Pads, Cushions & Covers (20K)

Trending hashtags: #CleanTok #SatisfyingClean #TikTokMadeMeBuyIt #CleaningHack #HomeHacks #DeepClean #OrganizeWithMe #HomeCareEssentials #ProductDemo #CleaningMotivation

To stand out in the home care niche, show real results and create content that feels satisfying and useful. Here are a few top-performing formats and tips to help you convert views into sales:

• Satisfying Cleaning Transformations: Think dirty-to-clean reveals—cleaning shower heads, grout lines, stovetops, or sinks using your product. Film close-up shots, add ASMR-friendly sounds (like scrubbing or spraying), and speed up the footage for a smooth result.
• “Amazon/TikTok Finds” Style Product Demos: Showcase your product in action with a quick explanation of why it’s a game-changer.
• Organizing Hacks or Deep Clean Routines Combine multiple products into a full routine—perfect for showing how your product fits into everyday life.
  Tip: Keep it visually tidy and aesthetic. Neutral backgrounds and pastel tones often perform well.
• “Clean With Me” Videos: Walk viewers through a quick chore using your product, while casually chatting or using calming music. Use storytelling or voiceovers to add personality. The more relatable, the better.

8. Phone and Electronics

TechTok is an ever-trending topic on TikTok. From magnetic phone grips to LED chargers and mini projectors, TikTok users are obsessed with gadgets that are smart, stylish, and just plain fun to use.

Phone accessories and small electronics hit that sweet spot: affordable, practical, and visually satisfying. These products are perfect for short-form video, especially when they make everyday life feel more convenient or “aesthetic.” That’s why they’re consistently among the top-selling categories on TikTok Shop.

Popular products:

• Phone Accessories: Cases, Screen Protectors & Stickers (50M), Phone Holders & Mounts (13M), Cables, Chargers & Adapters (10M), Selfie Accessories (6M), Mobile Phone Parts (904K), Phone Batteries (130K)
• Audio and Video: Earphones & Headphones (17M), Microphones (4M), Projectors (3M), Speakers (2M), Audio & Video Accessories (171K), (), Mobile Phones (15M), Tablets (1M)\
• Gaming and Consoles: Handheld Games Consoles (10M), Console Accessories (2M)
• Cameras & Photography: Camera Accessories (3M), Security Cameras & Systems (612K)
• Smart & Wearable Devices: VR Devices (2M), Smart Watches (444K), Wearable Accessories (40K), GPS Trackers (27K)
• Tablet accessories: Tablet Covers & Cases (893K), Tablet Stands & Bases (772K)

Trending Hashtags: #TechTok #PhoneAccessories #GadgetFinds #TikTokMadeMeBuyIt #CoolGadgets #AmazonFinds #DeskSetup #UnboxingTikTok #SmartLife #EverydayTech

To sell phone accessories and electronics, focus on content that’s visually interesting, simple to understand, and clearly demonstrates why the product is worth buying. Here are some high-performing formats with tips to help you get started:

• Quick Product Demos: Show how the product works—like a 3-in-1 charging dock or a light-up selfie case.
• “TikTok Made Me Buy It” Reviews: Share your personal experience or honest reaction to using the product for the first time. Maybe start with a strong hook (e.g., “I didn’t expect to love this so much…”), and end with a simple call-to-action like “linked in my shop!”
• Aesthetic Tech Setups: Showcase your workspace, gaming corner, or phone setup with accessories that elevate the vibe. Best tips for tech set-up video: Add ambient lighting, and organize your space.
• Unboxing & ASMR Clips: Highlight the packaging, sounds, and look of the product as it comes out of the box.
• Life Hack or Problem-Solution Format: Show a “struggle” moment (e.g., messy cables, phone falling off the stand) and how your product solves it.

9. Menswear

Menswear has quickly found its place on TikTok Shop, as more male creators and fashion-forward audiences pays more attention to how to level up their style. From streetwear and basics to smart-casual staples, men’s clothing content is gaining real traction, especially when it feels stylish, confident, and easy to wear.

Popular products:

• Men’s Top: T-Shirts (22M), Hoodies & Jumpers (16M), Jackets & Coats (12M), Shirts (3M), Polo Shirts (479K), Vests (159K), Knitwear (40K), (), Shorts (24M), Trousers (11M)
• Men’s Bottoms: Shorts (24M), Trousers (11M), Jeans (5M)
• Men’s Accessories: Socks (2M), Ties

Trending hashtags: #Menswear #MensFashion #GRWM #StreetwearTok #MinimalStyle #OOTD #TikTokFashion #MenStyleInspo #FitCheck #TikTokMadeMeBuyIt

To market menswear successfully, lean into simple styling, smart editing, and content that feels cool but not overly polished. Here are the formats that perform well, and how you can recreate them:

• Outfit Transitions or Try-Ons: Show how a few pieces can transform your whole look—perfect for basics, statement jackets, or versatile pants.
• “GRWM” (Get Ready With Me) for Men: A laid-back way to showcase a daily outfit while sharing your routine or thoughts.
• Fit Check or Street Style Walks: Step outside and film a simple walking shot to show how the outfit fits and moves. Best practice for this content type: Use slow-mo or cinematic B-roll edits for a cleaner, more confident vibe.
• Style Tips & Mix-and-Match Videos: Help viewers put together an outfit by showing different ways to style a core item (e.g., one flannel styled 3 ways).
• Unboxing or Quality Breakdown: Focus on texture, fit, and craftsmanship—especially for jackets, sneakers, or premium basics. Zoom in on fabric details and talk through sizing or feel to help viewers visualize the product.

10. Sports & Outdoor

Sports and outdoor content inspire viewers to move, go out, and explore, do something other than scrolling on TikTok, which is relatable and motivational for many TikTok users. Whether it’s gym gear, portable fitness tools, hiking essentials, or fun backyard games, these products are eye-catching and packed with “TikTok Made Me Buy It” energy.

Fitness lovers, weekend adventurers, and everyday users are always looking for tools that make exercise or outdoor time more fun, efficient, or aesthetic. That’s why TikTok is the perfect place to show off your products in action and spark interest with real results.

Popular Products:

• Fitness Machines (18M), Pull Up Bars (3M), Weight Training (2M), Resistance Bands (2M), Skipping Ropes (1M), Ab Training (991K), Hula Hoops (334K), Exercise Machine Accessories (48K),
• Leisure & Outdoor Recreation Equipment: Fishing (12M), Yoga & Pilates (2M), Boxing & Martial Arts (541K), Skateboarding (310K), Aerobics (206K), Archery (56K)
• Sports & Outdoor Clothing: Swimwear (11M), Jerseys (2M), Tracksuits (1M), Sports Leggings (549K), Sports Shorts (123K)
• Camping & Hiking Equipment: Camping Lighting (6M), Binoculars & Telescopes (1M), Hammocks (646K), Camping Furniture (549K), Sleeping Bags & Bedding (505K), Tents & Accessories (386K), Hiking Sticks (244K), Camping Kitchenware (118K).
• Sports & Outdoor Accessories: Sports Gloves (3M), Sports Bags (3M), Protective Gear (3M), Sports Water Bottles (163K)
• Ball Sports Equipment: Golf (3M), Football (605K), Badminton (363K), Pickleball
• Water Sports: Swimming (2M)

Trending hashtags:#FitTok #OutdoorTok #FitnessGear #HikingEssentials #TikTokMadeMeBuyIt #WorkoutFromHome #GymTok #CampingGear #SportsHack #AdventureGear

To grab attention and drive conversions, show how your product fits into an active lifestyle. Highlight benefits, ease of use, or just how fun it is to use outdoors. Here are some winning content ideas and tips:

• Workout Routine or Challenge Videos: Feature gear like resistance bands, adjustable dumbbells, or yoga wheels in short fitness routines.
• “Gear in Action” Demos: Show the product being used in real outdoor settings—whether it’s a foldable camping stove, hydration backpack, or LED bike light. Use scenic backgrounds and natural lighting to keep it authentic and visually appealing.
• TikTok Challenges with a Twist: Hop on fitness or outdoor-themed trends using your product—like jump rope challenges or park workouts.
• Product Tests & Comparisons: Compare your product to a traditional or outdated version to highlight why it’s better (e.g., collapsible water bottles vs. regular ones). Quick, honest commentary adds credibility.
• Unboxing + “Pack With Me” Clips: Show your product in a packing scenario for the gym, hiking, or a weekend getaway.

11. Computer & Office Equipment

Whether you’re a student, gamer, remote worker, or content creator, TikTok users are always looking for smart ways to level up their desk setup. That’s why computer and office equipment is a growing category—people love gadgets and tools that boost productivity and look great in their workspace.

From ergonomic chairs and cable organizers to mechanical keyboards and desk lights, these products hit that sweet spot between functional and visually satisfying. TikTok’s short-form, visually driven content makes it the perfect platform to show off how small upgrades can completely transform a workspace.

Popular products: Laptops (48M), Desktop Computers (4M), Keyboards & Mice (4M), Laptop Stands & Trays (2M), USB Hubs & Card Readers (649K), Webcams (495K), Mouse Pads (63K), Label Printers (6M), Monitors (4M), Fans & Heatsinks (52K), Desk Organisers & Accessories (483K), Notebooks & Paper (350K), Hard Drives (126K), Flash Drives & OTG Cables (109K), (), Modems & Wireless Routers (78K)

Trending hashtags: #DeskSetup #WorkFromHome #StudyTok#TechTo k#OfficeGadgets #WorkstationGoals #ProductivityHack #MinimalDeskSetup #TikTokMadeMeBuyIt #WorkspaceInspo

To create scroll-stopping content in this niche, focus on visuals, clean aesthetics, and real-life functionality. Here’s what works—and how you can make it work for your product:

• Desk Setup Tours or Makeovers: Show a full transformation using your products—great for chairs, lighting, monitor stands, or storage solutions.
• “Productivity Hack” Videos: Share how a specific tool—like a laptop stand, timer, or USB hub—improves workflow or comfort.
• Aesthetic Desk Accessories Showcase: Highlight items like RGB keyboards, matching mousepads, or minimalist organizers in themed color setups.
• Unboxing & First Impressions: Perfect for tech accessories—show what’s inside the box and your honest first reaction to the product. Use ASMR elements like unwrapping, clicking, or typing sounds to keep viewers engaged.
• “Work From Home” or “Study With Me” Clips: Create a mini vlog that subtly features your office gear in use during a real work or study session. Make it relatable, calm, and visually pleasing. Subtle product placement works best here.

12. Luggage Bags

Travel content is booming on TikTok, and with that comes a huge demand for luggage and travel gear that’s stylish, functional, and ready for adventure. Whether it’s a weekend getaway or a dream vacation, TikTok users are always looking for ways to pack smarter—and look good while doing it.

Luggage bags, especially those with clever compartments, sleek designs, or multi-functional features, are ideal for TikTok’s short, visual storytelling format. These products don’t just solve a problem—they also give off serious aesthetic traveler vibes, making them perfect for viral content.

Popular products: 

• Men’s Bags: Wallets (14M), Crossbody & Shoulder Bags (8M), Tote Bags (6M), Clutches (252K), Bum Bags & Belt Bags (144K), Backpacks (6M), Make-up Bags (3M), Lunch Bags (2M), Laptop Bags (1M)
• Women’s Bags: Tote Bags (5M), Crossbody & Shoulder Bags (4M), Wallets (2M), Handbags (673K), Clutches & Wristlets (16K), Travel Bags (8M), Luggage (346K), Travel Organisers (43K)

Trending hashtags: #PackWithMe #TikTokTravel #TravelTok #LuggageGoals #TravelEssentials #WeekendBag #TikTokMadeMeBuyIt #TravelInStyle #PackingHacks #LuggageReview

The key to making luggage go viral? Show the product in action and make packing look satisfying, organized, and travel-ready. Here are some popular content ideas and tips to help your luggage brand take off:

• Pack With Me Videos: Show how much fits inside the bag and how each compartment is used—great for showcasing capacity and design. Use a top-down view, soft background music, and label what’s being packed with on-screen text.
• Airport Outfit + Luggage Combos: Pair cute or comfy travel outfits with your luggage bag to create a travel-ready vibe.
• Travel Hack or “What’s In My Bag” Series: Share packing hacks, space-saving tricks, or essential items that go inside the bag. Emphasize any unique product features—expandable zippers, built-in chargers, or anti-theft pockets.
• Unboxing & First Impressions: Highlight premium features like wheels, zippers, lining, and compartments.
• Real Travel Vlogs Featuring the Product: Show the luggage being used during an actual trip—rolling through airports, fitting in the overhead bin, etc.

Focus on creating content that makes viewers dream of their next adventure, while showing how your bag makes travel smoother, easier, and more stylish. Because if someone sees your bag and thinks, “That’s exactly what I need for my next trip,”—you’ve already won the sale.

12. Shoes

Shoes are more than just a wardrobe essential—they’re a style statement. And TikTok users, especially fashion-savvy Gen Z and Millennials, are always on the lookout for fresh, standout footwear to elevate their outfits.

From trendy sneakers to cozy slides and chunky boots, shoes are highly visual products that naturally perform well on TikTok. When showcased creatively, they don’t just attract views—they drive clicks and conversions.

Popular products:

• Men’s Shoes: Trainers (12M), Boots (10M), Slippers (4M), Sandals & Flip Flops (2M), Oxfords (651K), Slip-Ons & Flat Shoes (117K), Work & Safety Footwear (40K)
• Women’s Shoes: Sandals & Flip Flops (7M), Trainers (4M), Slippers (3M), Heels (2M), Boots (1M), Flats (169K), Slip-Ons (165K), (), Insoles & Heel Liners (2M), Shoelaces (567K)
• Shoes Accessories: Insoles & Heel Liners (2M), Shoelaces (567K)

Trending Hashtags: #ShoesOfTikTok #ShoeTok #TikTokFashion #Sneakerhead #OOTD #UnboxingShoes #StreetwearStyle #ViralFinds #TikTokMadeMeBuyIt

Viral Content Ideas & Tips for Selling Shoes on TikTok:

• OOTD videos with a focus on footwear: Create outfit inspiration videos that spotlight the shoes. Use transitions or POV walking clips to draw attention to the footwear. Match your shoes with trending aesthetics like “clean girl,” “Y2K,” or “techwear” to ride the trend wave.
• Unboxing & first impressions: Unboxing videos still perform incredibly well, especially when the product has a premium or exciting reveal. Use ASMR-style shots or commentary to highlight comfort, build, or packaging.
• Before & after styling: Show how switching shoes can totally change an outfit vibe—from casual to chic, street to classy.
• Wear test or comfort review: TikTok users love honest reviews. Showcase how the shoes feel after a day out or a long walk. Keep it authentic. Real reactions get better engagement than over-polished content.
• Behind the scenes or small biz stories: If you’re customizing or designing your own shoes, document the process. People love watching the journey of a product being made.

13. Kitchenware

Kitchen gadgets and tools are an unexpected star on TikTok—and for good reason. People love discovering clever, time-saving products that make their cooking routines easier, more fun, and oddly satisfying to watch.

What makes this category stand out is how demonstrable the products are. Whether you’re cracking eggs with one hand or slicing veggies with a tool you never knew existed, kitchen content has a built-in “wow" factor. Combine that with TikTok’s fast-paced, visual format, and you’ve got a recipe for sales success.

Popular Products

• Drinkware: Water Bottles (10M), Cups & Saucers (7M), Vacuum Flasks (4M), Drinkware Accessories (2M), Mugs (583K), Glasses (285K)
• Kitchen Utensils & Gadgets: Fruit & Vegetable Utensils (851K), Ice Cream Utensils (731K), Peelers & Cutters (505K), Measuring Utensils (435K), Drinking Utensils (314K), Tupperware & Food Preservation Utensils (266K), Oil Dispensers (195K), Bottle Openers (168K), Meat & Poultry Utensils (124K), Seasoning Utensils (108K), Cooking Utensils (71K)
• Cookware: Pans & Woks (2M), Cookware Sets (2M), Cookware Accessories (99K), Pressure Cookers (68K)
• Others: Barbecue Utensils (3M), Barbecues (92K), Lunch Boxes (2M), Plates (819K), Bowls (160K), Spoons (111K), Knife Block Sets (2M), Knife Sharpeners (182K), Kitchen Knives (152K), Chopping Boards (73K), Baking Utensils (242K), Tea-Making Tools (58K), Vacuum Cleaners & Sweeping Robots (13M), Fans (6M), Air Purifiers (4M), Humidifiers (3M), Household Appliance Parts (1M)

Trending hashtags: #KitchenGadgets #KitchenTok #TikTokMadeMeBuyIt #KitchenTools #CookingHacks #HomeEssentials #FoodTok #KitchenOrganization #SatisfyingVideos #AmazonKitchenFinds

To turn viewers into buyers, focus on showing how your product solves a problem or makes cooking more enjoyable. Here’s what kind of content works best:

• Satisfying Product Demos: Show the product in action—cutting, peeling, mixing, or organizing. Use close-up shots and natural sounds (like chopping or pouring) for that ASMR appeal.
• Before-and-After Kitchen Hacks: Feature “messy” vs “organized” or “slow” vs “efficient” cooking to highlight product value.
• Mini Recipe Videos Using the Product: Keep it short and show the product as part of a step-by-step recipe.
• Unboxing or First-Time Use Reactions: Create a sense of discovery and authenticity, especially with unusual or niche kitchen tools. Keep reactions genuine, even if they’re playful or funny.
• Organizational and Storage Hacks: Highlight how your kitchen product helps save space or improve countertop aesthetics.

14. Household Appliances

Household appliances are no longer just boring necessities—they’re TikTok sensations. Whether it’s a mini vacuum that fits in your palm or a smart air fryer that “magically” cooks anything, appliances with unique functions or sleek designs often grab attention and go viral in seconds.

TikTok users are always on the lookout for ways to simplify their daily routines or upgrade their space without breaking the bank. That’s why compact, functional, and aesthetically pleasing home appliances hit the sweet spot. They’re practical, satisfying to watch, and often lead viewers to think, “Why didn’t I buy this sooner?”

Popular products:

• Home appliances: Vacuum Cleaners & Sweeping Robots (13M), Fans (6M), Air Purifiers (4M), Humidifiers (3M), Household Appliance Parts (1M), Irons (772K), Electronic Mosquito Killers (319K), Heaters (59K), Clothes Steamers (56K),
• Kitchen appliances: Juicers & Blenders (4M), Fryers (4M), Water Filters (3M), Coffee Machines & Accessories (321K), Vacuum Sealers (318K), Mixers (318K), Electric Kettles (182K), Rice & Pressure Cookers (121K), Food Processors (89K), Electric Grills (9K)

Trending Hashtags: #HomeAppliances #TikTokMadeMeBuyIt #HomeHack #AmazonFinds #HomeEssentials #SatisfyingVideos #CleaningTok #SmartHome #GadgetTok #SmallAppliances

To stand out in the home appliance space, focus on content that shows how your product improves everyday life in a quick, visual way:

• Before-and-After Cleaning or Usage Clips: Show the transformation—whether it’s a messy kitchen, dusty surface, or wrinkled shirt.
• “Amazon Finds” or “TikTok Made Me Buy It” Style Reviews
  Highlight your appliance’s value and appeal as a must-have.
• Satisfying Product Demonstrations: Think robotic vacuums in action, steamers smoothing fabric, or a self-stirring mug in motion.
• Problem-Solution Format: Start with a small problem (“Hate doing dishes?”), Then show your product as the solution.
• Aesthetic & Space-Saving Showcases Emphasize design, portability, or how it fits into small apartments or minimalist homes.

15. Furniture

Furniture might seem like a big-ticket item, but on TikTok, it’s one of the most engaging product categories. From space-saving desks to stylish shelves and aesthetic coffee tables, TikTok users love discovering furniture that transforms their space—especially when it’s budget-friendly and cleverly designed.

What makes furniture so appealing on this platform? It’s all about the visual impact. With just a few seconds of video, you can show a dramatic room makeover, a smart storage solution, or a DIY setup that looks like it came straight out of Pinterest. People don’t just scroll past—they save, share, and buy.

Popular products: Makeup Vanities (10M), Mattresses (6M), Tables & Desks (5M), Chairs (5M), Stools & Benches (400K), Office Furniture (440K)

Trending hashtags: #FurnitureTok #RoomMakeover #TikTokMadeMeBuyIt #SmallSpaceLiving #HomeDecor #AestheticRoom #InteriorDesign #SpaceSaving #BeforeAndAfter #CozyVibes

Furniture content thrives on transformation. Whether you’re showing a studio apartment becoming a functional office or a messy corner turning into a reading nook, your content should spark that “I want that” moment. To win attention and convert views into sales, lean into furniture content that shows transformation, creativity, and real-life practicality:

• Before-and-After Room Transformations: Show how one piece of furniture changes the whole look or function of a space.
• Unboxing and Assembly Videos: Let people see the setup process, especially for compact, easy-to-assemble pieces.
• Aesthetic Room Tours or “Mini Makeovers”: Show how your furniture fits into a cozy bedroom, workspace, or small apartment. Match trending interior styles like Japandi, Scandinavian, or boho for wider appeal.
• Furniture Hacks & Multi-Functional Ideas: Think ottomans with storage, folding desks, or sofa beds—anything that saves space.
• Day-in-the-Life or Study/Work Setup Videos: Incorporate your furniture into daily routines to show how it adds comfort or style. Use relaxing music and soft lighting to create a mood viewers want to replicate.

Final Thoughts

Selling on TikTok Shop isn’t just about jumping on trends—it’s about understanding your audience and creating content that connects. With the right products and a bit of creativity, you’re already one step closer to going viral.

Explore the categories, test what works for your brand, and don’t be afraid to experiment. The TikTok Shop opportunity is wide open—now’s the time to make your move