Best Selling Items on eBay: Top Trending Product 2026

What if you could sell the hottest products on eBay with less effort and higher profits? So through this article you will discover the 10 best selling items on eBay from which to come up with suitable plans and strategies to bring huge revenue home. Through this article, you will discover the most in-demand products from fitness gear and electronics to toys, trading cards, and fashion accessories. Furthermore, we will guide you on how to find the best-selling items on eBay. Let’s read and find out.

Best Selling Items on eBay Overview

In this section, Merchize highlights the eight best-selling product categories on eBay as of the end of 2025, providing practical insights to support your sales strategy for 2026.

Note: Product-level trends may change over time, but category-level performance typically shifts every quarter. This makes the insights reliable enough to guide adjustments to your overall selling strategy.

Health & Beauty

The global beauty and personal care market was valued at $639.47 billion in 2025 and is projected to reach $1,151.25 billion by 2034, growing at a CAGR of 6.76%. More importantly for eBay sellers, this growth is driven by everyday, repeat purchase products rather than short lived trends.

On eBay, Health & Beauty performs well because buyers actively search for specific items and tend to repurchase once they find a trusted seller. Demand in this category is relatively stable throughout the year, making it a strong option for sellers who prioritize consistent sales over seasonal spikes.

However, Health & Beauty also comes with stricter rules. Since many products are consumable and applied to the body, sellers need to pay close attention to eBay’s policies, especially around used cosmetics, supplements, and product claims.

Based on recent sales patterns, the strongest sub-categories on eBay include:

• Skincare – Products like sunscreen, serums, and face masks benefit from repeat purchases and brand trust. Buyers often return to the same seller once a product fits their routine.
  
• Hair Care – Shampoos, conditioners, and scalp focused products perform well, especially sulfate free, cruelty free, and personalized options.
  
• Vitamins and Supplements – Multivitamins, collagen, and immune support products see steady demand, but require careful compliance with listing and labeling rules.

Clothing & Shoes

Clothing & Shoes remains one of the strongest categories on eBay, ranking just behind Health & Beauty in overall demand. The global apparel market reached approximately $1.84 –1.9 trillion in 2025 and is projected to grow at a CAGR of around 3%, reaching $2.6 trillion by 2035. However, on eBay, performance is driven less by fast fashion trends and more by evergreen, customizable staples.

What continues to sell well on eBay are familiar items with clear use cases: custom t-shirts, hoodies, jeans, and everyday footwear. Print on demand has lowered the barrier to entry, but the real advantage lies in personalization. Buyers actively look for apparel, shoes, and accessories that feel unique without sacrificing comfort or practicality.

The most reliable sub-categories include:

• Apparel: Graphic t-shirts, hoodies, jeans, and activewear remain consistent performers. Pop culture graphics, cozy silhouettes, and versatile layering pieces align well with eBay’s buyer base, which favors wearable, repeatable styles over short lived fashion cycles.
• Shoes: Sneakers continue to dominate, especially performance and lifestyle focused designs. Collaborative styles, slim runners, and functional footwear appeal to buyers who value comfort, brand familiarity, and long term use.
• Accessories: Custom hats, beanies, tote bags, backpacks, and watch bands stand out due to their lower sizing complexity and strong personalization potential. These items often see higher conversion rates and fewer returns compared to apparel.

Fitness

Fitness remains one of eBay’s most stable and scalable categories, driven by home workout habits and the rise of athleisure as everyday wear. In 2025, the global sports apparel market reached $220.35 billion and continues to grow toward $229.95 billion in 2026, while the fitness equipment market expanded to $17.5 billion and is projected to exceed $18.9 billion in 2026.

Best-selling Fitness products on eBay include:

• Athleisure & Athletic Shoes: Custom hoodies, printed leggings, branded workout sets, and sneakers that balance comfort, performance, and everyday wear.
• Fitness Equipment: Resistance bands, yoga mats, dumbbells, treadmills, fitness trackers, inversion tables, aerobic steps, and suspension trainers, driven by home workout demand.
• Fitness Accessories: Branded gym bags, personalized towels, and custom water bottles with strong repeat-purchase potential and low shipping complexity.

The key to winning in this category is focusing on practical, lifestyle-friendly products rather than bulky or highly technical equipment.

Home and Garden

Home and Garden continues to rank among eBay’s top-performing categories thanks to two clear drivers: everyday utility and personalized living spaces. Globally, the home decor market is projected to approach $940 billion by 2032, while furniture alone is expected to reach $347 billion by 2027, reflecting sustained demand across both functional and lifestyle-driven purchases.

Best-selling Home and Garden products on eBay include:

• Home Furniture: Coffee tables, accent chairs, office desks, TV stands, and compact mid-century modern furniture designed for apartments and home offices.
• Bedding & Throws: Throw pillows, throw blankets, weighted blankets, pillow sets, and afghans with strong repeat-purchase and personalization potential.
• Home Decor Accessories: Wall art, area rugs, decorative mirrors, lamps, candle holders, and bookends that support seasonal refreshes and lifestyle branding.
• Small Kitchen Appliances: Blenders, coffee makers, air fryers, and specialty appliances that are easy to ship and consistently in demand.
• Heating, Cooling & Power: Fireplaces, stoves, HVAC-related equipment, inverters, and outdoor power tools, especially second-hand or refurbished options.
• Garden & Outdoor Tools: Gardening tools, lawn equipment, and practical outdoor solutions that appeal to cost-conscious DIY buyers.

Why this category works on eBay:

Home and Garden products solve real, recurring needs. Buyers prioritize function first, then style. 

Jewelry & Watches

The global online jewelry market was valued at approximately $57.4 billion in 2022 and is projected to reach $117 billion by 2027. Between 2024 and 2028, it is expected to grow by $58.4 billion, with a CAGR of 19.98%, potentially surpassing $150 billion by 2028. Jewelry and Watches are lightweight and have fewer shipping restrictions compared to some electronics, making them ideal products to sell on eBay.

Top-selling items in the Jewelry & Watches category include Fashion Necklaces & Pendants, Wristwatch Bands, and Wristwatches. If you’re planning to operate an online store specializing in jewelry and watches, consider the following:

• Presentation: Ensure that your website has a visually appealing interface, and use high-quality product images to enhance user experience and boost sales.
• Auction-style listings: This feature is particularly useful for selling secondhand jewelry pieces. eBay Auctions allow you to set a starting price for an item, encouraging interested shoppers to place bids. When the auction ends, you can potentially sell the product at a higher price.

By focusing on attractive designs, engaging presentations, and leveraging auction-style listings, sellers can tap into the growing Jewelry & Watches market on eBay and maximize their profits.

Mobile Phones & Accessories

In today’s increasingly connected world, Mobile & Accessories have become one of the best-selling categories on eBay. As people rely heavily on their smartphones and smartwatches, the demand for various accessories and parts continues to grow. Some of the most popular subcategories within Cell Phones, Smart Watches & Accessories on eBay include:

• Cell Phones, Smartphones & Parts
• Cases, Covers & Skins
• Headsets

To succeed in the Mobile & Accessories market on eBay, consider incorporating print-on-demand services into your business strategy. This approach allows customers to personalize their accessories, making your offerings stand out among the competition. Here are some tips for successfully integrating print-on-demand options:

• Offer original concepts: Work together with artists or designers to develop unique motifs, ideas, or visuals that will resonate with a variety of customers.
• Provide customization options: Allow customers to personalize their accessories with monograms, initials, or even custom images, catering to their individual preferences and tastes.
• Keep up with trends: Stay current with the latest trends in mobile devices, accessories, and designs to ensure your inventory remains relevant and appealing.

By offering a diverse range of Mobile & Accessories products and incorporating print-on-demand customization options, sellers can effectively cater to the needs of consumers in the digital age and stay competitive in the ever-evolving market on eBay.

Toys and hobbies

Toys and Hobbies does not operate on basic “everyday necessity” logic like other categories. Buyers here are not hunting for the cheapest option. They are looking for emotional value: childhood nostalgia, beloved characters, or items rare enough to be kept long term. That’s why this category continues to show stable demand on eBay, even when the broader market slows down.

The biggest distinction of Toys and Hobbies lies in buyer motivation. Parents typically purchase to meet short-term needs for children, while collectors and fandom-driven buyers are willing to spend for emotional value and long term appreciation potential.

Recommended products to focus on:

Toys

• Remote control cars
• Building blocks (LEGO)
• Action figures
• Model trains
• Puzzles, stuffed animals, novelty toys

Video Games & Accessories

• Consoles: PS5, Xbox Series X, Nintendo Switch
• Controllers, gaming headsets

Collectibles & Hobbies

• High-end figures (Hot Toys, Bandai models)
• Funko Pop
• Trading cards
• Sports and movie memorabilia

Tech Toys

• AI robots
• Interactive dolls
• Unboxing toys

Pet Supplies

The pet supplies industry is experiencing tremendous global growth, with the online market flourishing like never before. Thousands of store owners are selling pet supplies on eBay and reaping significant profits from these products. The wide-ranging customer base for pet supplies includes individuals of all ages, genders, and occupations, making it an attractive market for sellers.

Dog and Cat Supplies, in particular, are some of the best selling items on eBay. Key products in this category include dog food, cat food, and cat trees. To succeed in the Pet Supplies market, consider the following:

• Cater to diverse needs: Offer a variety of pet supplies that cater to the needs of various pet owners, covering essentials, accessories, and specialty items.
• Emphasize quality and safety: Pet owners place high importance on the quality and safety of the products you sell, so make sure they meet these standards.
• Stay up-to-date with trends: Keep an eye on emerging trends in pet care, nutrition, and accessories, as well as popular breeds, to keep your inventory relevant and attractive.

Besides, you may need to be aware of certain challenges, such as expiration dates for food and treat products. And some pet supplies, such as live animals, may be restricted for shipping.

Crafts

The COVID-19 pandemic has led to a surge in interest in Do-It-Yourself (DIY) crafts as people seek creative outlets and activities during their increased free time. This has resulted in the Crafts category becoming one of the best selling items on eBay, with over 5.1 million search results spanning various subcategories.

The most popular Crafts categories on eBay include:

• Beads & Jewelry Making
• Loose Beads (Stone)
• Beads & Jewelry Making Supplies

To capitalize on the growing interest in crafts, consider the following strategies:

• Diverse product offering: Cater to a wide range of interests and skill levels by offering a variety of craft supplies, kits, and tools.
• Trendspotting: Keep an eye on emerging trends and popular DIY projects to ensure your inventory remains relevant and appealing to customers.
• Educational resources: Provide tutorials, guides, or tips related to your products to support customers in their creative endeavors and foster a sense of community.

By offering a diverse range of craft supplies, staying current with DIY trends, and providing educational resources, sellers can successfully tap into the thriving Crafts market on eBay and cater to the needs of an increasingly creative customer base.

Wondering whether to sell print on demand products on Etsy vs eBay? Click here for a detailed comparison of the two platforms.

Auto parts and accessories

The Auto Parts & Accessories category is one where buyers are highly likely to convert, as purchases are driven by urgent replacement needs.

In addition, eBay’s Guaranteed Fit program gives buyers confidence that the parts they purchase will be compatible with their vehicles.

Recommended products to focus on:

• Exterior parts & accessories: Bumpers, grilles, spoilers, rooftop racks, and mirrors. Demand spikes seasonally for car covers and vehicle protection accessories during fall and winter.
• Lighting & lamps: Headlights, taillights, fog lamps, and interior lights. These products see constant demand due to accidents, natural wear, and the growing trend of personalized lighting upgrades.
• Engines & engine parts: Cylinder heads, gaskets, timing belts, fuel pumps, and complete engine assemblies. High-value items that attract repair-focused buyers and performance enthusiasts.
• Wheels, tyres & wheel parts: Replacement tyres with recurring demand, seasonal winter tyres, and complete wheel sets for faster swaps. Fitment accuracy and technical specifications are critical for success.

Business and industrial

This category on eBay primarily serves professional and B2B buyers, where purchasing decisions are driven by technical specifications, compatibility, and durability, rather than emotions or low prices.

Top-performing product groups:

• Industrial automation: PLCs and HMIs for smart manufacturing
• Medical, lab & dental: Medical supplies and laboratory and dental equipment
• Testing & inspection: Measurement, safety, and compliance testing tools

2026 trends: Strong growth in automation, stable demand for medical TF supplies, and increased adoption of testing tools driven by safety regulations.

Selling tips: Provide detailed specifications and certifications, and prioritize bundles and replacement parts.

Other eBay Trending Items

In addition to the main categories on eBay, sellers can also capitalize on trending items across various niches. By staying informed about popular products and market demands, sellers can adapt their inventory to meet consumers’ needs and preferences. Here are some examples of other trending items on eBay:

• Drones: As drones become more affordable and accessible, they are increasingly popular among hobbyists, photographers, and videographers. Offer a range of drones, from beginner-friendly models to advanced options for experienced users.
• 3D Printers: The 3D printing market has seen significant growth in recent years, with applications ranging from prototyping and design to manufacturing and art. Cater to enthusiasts and professionals alike by providing 3D printers and related accessories.
• Smart Home Devices: As people continue to embrace technology to simplify their lives, smart home devices such as voice-activated assistants, smart thermostats, and security systems are gaining popularity. Offer a variety of devices compatible with popular platforms like Amazon Alexa, Google Home, and Apple HomeKit.
• Virtual Reality Headsets: The gaming and entertainment industries have spurred the demand for immersive virtual reality experiences. Stock virtual reality headsets compatible with popular gaming systems and platforms, as well as options for smartphones and standalone devices.
• Wireless Earbuds: With the increasing prevalence of wireless technology and the removal of headphone jacks from many smartphones, wireless earbuds have become a must-have accessory for many consumers. Offer a range of options, including affordable alternatives and high-end models from well-known brands.

In conclusion, understanding the best-selling items on eBay is crucial for sellers looking to thrive in the competitive online marketplace. By focusing on top-performing categories such as Health & Beauty, Clothing & Shoes, Fitness Equipment & Gear, Furniture & Home Decor, Jewelry & Watches, Mobile Phones & Accessories, Collectibles, Pet Supplies, Crafts, Video Games, Baby Essentials, and other trending items, sellers can ensure they cater to the demands of the market and maximize their profits.

Moreover, leveraging print-on-demand services like Merchize can help sellers stay ahead of the curve by offering unique and customizable products that meet the ever-changing needs of consumers. By keeping a pulse on the best-selling items on eBay and adapting to current trends, sellers can not only boost their sales but also build a loyal customer base that keeps coming back for more.