20 Best Selling Items on Shopify 2026 for Long-Term Wins

Chasing trends won’t build a real business on Shopify. What actually drives revenue are best selling items on Shopify that solve clear problems, fit real demand, and can be scaled sustainably.  In this guide, we break down what defines true best-seller products, which are worth investing in 2026 and how sellers can turn data-backed product choices into long-term growth.

1. Fashion and apparel products

Fashion and apparel continue to rank among the best selling items on Shopify as the global clothing market. In 2026, worldwide apparel revenue is projected to reach an impressive $1.89 trillion, with a steady 2.58% CAGR from 2026 to 2030 (Statista), clearly reflecting long-term and resilient demand.

In addition, the expansion of online shopping is rapid, which allows Shopify merchants to reach more international customers. In addition, rising disposable income, shifting demographics, and an increasing preference for branded and lifestyle-driven products are reshaping buying behavior. As millennials gain more purchasing power, many are spending more on apparel that reflects personal identity, comfort, and quality.

Within this category, several product types consistently perform well on Shopify thanks to their repeat-purchase potential, customization options, and broad audience appeal:

• T-shirts and tank tops
• Hoodies
• Sweatshirts
• Sportswear for men and women

Athletic apparel, in particular, has become one of the strongest-performing subcategories. Designed to support comfort, flexibility, and performance during physical activities, these products align perfectly with the growing global focus on health, fitness, and active lifestyles. Items include moisture-wicking leggings, breathable t-shirts, supportive sports bras, compression shorts, running shoes, and lightweight workout jackets.

Typically made from performance-oriented fabrics such as spandex and polyester, athletic wear helps regulate body temperature, enhance movement, and keep users dry during activities like yoga, running or gym workouts. Their functionality combined with stylish design makes athletic apparel highly attractive to Shopify customers year-round.

2. Wall art and poster products

Wall art and poster products remain another category of best selling items on Shopify. As reported, the global wall art market is expected to expand from USD 66.89 billion in 2025 to USD 118.79 billion by 2032, achieving a robust CAGR of 8.55% throughout the 2025–2032 forecast period (Fortune Business Insights).

A key reason for this growth is the increasing amount of time people spend at home, which has led consumers to invest more in creating personalized, comfortable, and visually appealing living spaces. Wall art plays a central role in home styling because it offers an affordable way to refresh interiors without major renovations.

Shopify has further accelerated this trend by making it easier for artists, designers, and print-on-demand sellers to launch online stores and sell globally. At the same time, consumers are showing a stronger preference for customized and personalized home décor that reflects their personality, taste, and lifestyle. The ongoing growth of the real estate market has also contributed, as wall art is widely used in home staging to enhance property appeal.

>> Detail: Wall Art Trends 2026: 8 Best-Selling Ideas for POD Sellers

3. Sports and fitness equipment

Sports and fitness equipment remains one of the best selling item categories on Shopify as more consumers integrate exercise into their daily routines. Far from a short-term trend, the rise of home workouts and functional training is driving the global fitness equipment and accessories market to grow at a 6.32% CAGR from 2025 to 2032, creating strong long-term opportunities for Shopify sellers.

This category performs well because it targets a wide range of customers: from beginners to experienced fitness enthusiasts investing in tools. The growing popularity of home-based workouts, hybrid training models, and data-driven fitness has significantly increased demand for compact, practical, and results-oriented fitness products.

Beyond wearable tech, home fitness tools continue to see strong sales growth on Shopify, particularly products:

• Yoga mats, resistance bands, and free weights for flexible at-home training

• Foam rollers and massage tools that support muscle recovery and injury prevention

• Fitness trackers and smart devices that help users measure progress and stay motivated

• Durable water bottles designed for consistent hydration during workouts

4. Seasonal items

Seasonal items are products designed to cater to specific times of the year. These are worth selling on Shopify because they align closely with consumer needs, emotions, and purchasing behaviors throughout the year. These products are designed for specific seasons or occasions, allowing sellers to tap into predictable demand cycles and capitalize on short-term buying surges.

For example, during winter, customers often look for warm apparel, cozy blankets, and festive holiday decorations. In summer, demand shifts toward outdoor and lifestyle products such as beach towels, sunglasses, BBQ sets, and travel-friendly accessories.

Fall commonly drives interest in Halloween costumes, themed décor, and scented candles with seasonal fragrances like pumpkin or cinnamon. Whereas spring brings increased demand for garden tools, floral home décor, and refresh-focused lifestyle items.

5. Home decor

Home decor remains one of the most stable categories among best selling items on Shopify. They attract consistent consumer interest in enhancing living spaces through color, texture, and design, keeping demand strong across different seasons. These products appeal to buyers for everyday use as well as gift-giving, so it is a “gold mine" for Shopify sellers.

Best-selling products in this category include wall art such as posters, canvas prints, and framed pieces that define a room’s character. Soft furnishings like decorative pillows, cushions, throw blankets, and bean bags add comfort and warmth.

>> Read more: Best Home Decor Products To Sell

Customers also frequently purchase scented candles, essential oil diffusers, and wax melts to create a relaxing atmosphere, while decorative lighting options such as custom lamps, fairy lights, and lanterns enhance both style and mood. In addition, stylish storage solutions including baskets, boxes, and shelves appeal to buyers seeking ways to organize their homes without sacrificing aesthetics.

6. Phone accessories

Phone accessories continue to stand out as high-demand Shopify products thanks to the unstoppable growth of the smartphone ecosystem. Recent market data shows that the global mobile phone accessories market is expected to reach USD 189.92 billion by 2033, growing at a CAGR of 7.8% from 2026 to 2033 (Grand view research).

As smartphones evolve in design, functionality, and technology, new compatible accessories are constantly introduced. This makes phone accessories an attractive category for Shopify sellers, as it offers both product diversity and frequent repeat purchases.

A strong example within this category is the rising success of custom phone cases. Consumers increasingly look for personalized designs that reflect their identity, lifestyle, or interests, transforming phone cases from simple protective items into fashion and self-expression products. This combination of practicality, customization, and emotional appeal explains why phone accessories consistently perform well on Shopify year after year.

7. Candles

The global candle market is projected to generate 14.12 billion by 2032, exhibiting a CAGR of 6.69% during 2025-2032 (fortunebusinessinsights).

What makes candles particularly strong sellers is their versatility across multiple use cases. Beyond home décor, candles are widely used in spas for aromatherapy, in restaurants to create warm and intimate atmospheres, and in wellness routines focused on relaxation and stress relief.

Moreover, consumers primarily purchase candles to decorate their homes and to relax and unwind, demonstrating consistent demand across different customer segments.

8. Drinkware

Drinkware has emerged as a fast-growing group, driven by consumer demand for products that combine style, functionality, and sustainability. Reusable water bottles, coffee mugs, and insulated drinkware appeal strongly to shoppers who prioritize convenience without affecting their environmental.

In particular, tumblers have surged in popularity, especially among influencers and lifestyle creators. These products have evolved beyond basic drinkware and are now seen as personal style statements aligning with everyday routines.

9. Vitamins and supplements

Vitamins and supplements are also an option as consumers worldwide place greater emphasis on health, wellness, and preventive self-care. Products such as vitamin C, zinc capsules, and pre-workout formulas are in high demand among customers looking to boost immunity, energy levels, and overall well-being.

One of the fastest-growing segments within this category is gummy vitamins, which are often preferred over traditional pills due to their taste and ease of consumption. More broadly, the global wellness supplements market is expected to reach USD 471 billion by 2032, driven by rising health awareness and long-term lifestyle changes. This sustained growth makes vitamins and supplements a powerful category for sellers who focus on trust, quality, and clear value propositions.

10. Skincare products

Skincare products continue to dominate the list of items to sell on Shopify, supported by strong innovation and evolving consumer expectations. Products such as snail mucin serums and pimple patches have gained widespread popularity due to their targeted benefits and visible results.

At the same time, demand is rising for skincare formulated with high-quality, natural ingredients, especially those sourced through ethical and sustainable practices. Consumers are becoming more ingredient-conscious and are actively seeking brands that align with their values.

The broader beauty and personal care industry has gradually become a highly lucrative segment for Shopify sellers. With repeat-purchase behavior, strong branding potential, and high engagement on social platforms, skincare remains a cornerstone category for long-term ecommerce growth.

11. Pet products

Pet products continue to rank among the top selling items thanks to the massive and emotionally driven pet owner market. With millions of U.S. households owning dogs and cats, spending on pet comfort and care continues to rise as pets are increasingly treated like family members.

High-performing products include comfortable pet beds such as plush and orthopedic designs, organized feeding stations with non-slip bowls, interactive toys like puzzle feeders and chew toys, grooming essentials, and stylish pet apparel or accessories. Custom pet gifts, in particular, perform strongly by combining practicality with emotional value, making this category ideal for repeat purchases and gifting.

12. Makeup

Makeup remains a consistently high-demand category due to its fast-moving trends and strong influence from social media. Products like lip stains have maintained popularity for years, while new techniques, finishes, and viral tutorials continually refresh consumer interest.

Because makeup is closely tied to self-expression and experimentation, customers are more likely to repurchase and try new variations. Sellers who introduce updated formulations or creative ways to use familiar products can keep their audience engaged and encourage long-term loyalty.

13. Jewelry

Jewelry continues to sell well because it functions as both a personal accessory and a meaningful gift. Its ability to suit different styles, occasions, and budgets makes it a flexible category for online stores looking to attract a wide audience.

Popular options include delicate necklaces, bold statement pieces, stud and hoop earrings, charm bracelets, bangles, cuffs, rings, and personalized designs such as engraved necklaces or bracelets. Offering variety allows sellers to meet different preferences while increasing average order value.

14. Perfume and cologne

Fragrances sell strongly because scent is deeply connected to identity, memory, and emotion. Online shoppers are drawn to perfumes and colognes not only for personal use but also as thoughtful gifts, especially when presented in curated sets.

Stores can appeal to diverse customers by offering luxury, niche, and unisex fragrances, along with natural or eco-friendly options for sustainability-focused buyers. Personalized scents and celebrity-endorsed products further increase appeal by adding exclusivity and storytelling to the purchase.

15. Bath and Body

Bath and body products benefit from the growing focus on self-care and everyday wellness. Consumers actively seek items that help them relax, recharge, and maintain healthy skin as part of their daily routines.

Commonly purchased products include body washes, handmade soaps, lotions, bath bombs, exfoliating scrubs, scented candles, shaving essentials, and skincare items like face masks and serums. Their repeat-use nature and broad appeal make this category especially suitable for long-term, stable sales.

16. Home office equipment

As remote and hybrid work become long-term norms, people are investing more in creating comfortable and productive home workspaces. Instead of temporary setups, many now look for solutions that support posture, focus, and daily efficiency during long working hours.

Popular products include ergonomic essentials such as adjustable desks, monitor stands, and comfortable chairs, along with audio gear like high-quality headphones and noise-canceling earbuds. Desk organizers, cable management accessories, and simple office décor also sell well, as they help keep workspaces tidy.

17. Toys and games

Toys and games remain a strong category because they combine entertainment, learning, and emotional value. Parents often seek products that engage children beyond screens, while adults increasingly purchase games for relaxation, social activities, or collecting.

Best-performing items range from board games, puzzles, and coloring books to educational toys like STEM kits and interactive books. Collectibles such as action figures, dolls, plush toys, and model kits also attract niche audiences, while outdoor toys and sports equipment support active play for kids across different age groups.

18. Motor Vehicle Parts

Motor vehicle parts sell consistently due to ongoing needs for maintenance, repair, and vehicle upgrades. Car owners, mechanics, and enthusiasts regularly look for reliable components to improve performance, safety, or appearance, making this a necessity-driven category rather than a trend-based one.

Common products include essential parts like brake pads, filters, tires, spark plugs, batteries, and exhaust systems, along with aftermarket accessories such as seat covers, floor mats, custom grilles, and LED lighting. Success in this category depends heavily on product quality, clear specifications, and compatibility with different vehicle models.

19. Sustainable and eco-friendly products

Demand for sustainable products continues to grow as consumers become more conscious of environmental impact and ethical production. Many shoppers now actively choose brands that align with their values, especially in fashion and everyday lifestyle products.

Eco-friendly items such as activewear, tote bags, t-shirts, and biodegradable phone cases are particularly appealing because they combine practicality with sustainability. Man-made and regenerated materials currently lead adoption, while organic options are gaining momentum as customers look for long-term, responsible alternatives.

20. Personalized products

Personalized products are growing in popularity as consumers look for items that feel meaningful and unique rather than mass-produced. Customization adds emotional value, making these products especially attractive for gifting and special occasions.

Store owners can tap into this demand by offering customized gifts such as engraved accessories, personalized home décor, custom apparel, or printed keepsakes. With the rise of on-demand production and digital customization tools, personalized products allow sellers to stand out while building stronger customer connections.

One platform that helps merchants implement this easily is Merchize, a print-on-demand and fulfillment service that integrates with Shopify and other major ecommerce platforms.

Merchize enables sellers to select from hundreds of customizable products, upload designs or personalization options, and have items produced and shipped only when ordered, eliminating inventory risk. It also offers tools like mockup generators and branding services to help sellers present their products professionally and streamline order fulfillment.

Criteria for choosing the best selling items on Shopify

Choosing the right products is one of the most important decisions when building a Shopify store. In general, 5 core factors help determine whether a product is worth selling:

Popularity and demand determine the size of your potential market and directly affect revenue. Before committing to a product, validate demand through market research using sales data, analytics, customer feedback, and external resources such as industry reports or Google insights.

Profit margin shows how much of your revenue you actually keep after covering production and operating costs. Look for products with relatively low costs compared to their selling price, as strong margins provide room for marketing, scaling, and sustainability.

Seasonality influences both total annual sales and cash flow timing. Some products sell consistently year-round, while others peak during specific seasons. Understanding these patterns helps you plan inventory, marketing campaigns, and product rotations more effectively.

Competition affects how difficult it will be to enter and profit in a market. Analyze existing competitors, their positioning, and key selling points, then assess whether your product offers clear differentiation or added value.

Finally, product knowledge plays a critical role in sales success. The better you understand your product and audience, the more effectively you can communicate benefits, build trust, and stand out in a crowded marketplace.

FAQs

1. Is Shopify worth it?

Yes—Shopify is worth it if you approach it with a clear product strategy and realistic expectations. The platform is easy to use, scalable, and well-suited for sellers who focus on products with real demand, healthy margins, and long-term brand potential.

2. How to select the best products to sell on Shopify?

Start by validating demand through market research and tools like Google Trends. Analyze competitors, focus on clear niches, and ensure healthy profit margins after all costs. Prioritize product quality, then test a small product set with a modest ad budget to confirm real customer interest before scaling.

3. What is the most profitable product on Shopify?

The most profitable products on Shopify are usually found in categories with strong demand and scalable margins. These include health and wellness products, skincare, fitness gear, phone accessories, jewelry, home décor, and eco-friendly items. Their success is driven by repeat purchases, emotional appeal, and alignment with ongoing consumer trends such as self-care, personalization, and sustainability.