10 Best Selling Items on Walmart: Find Top Product 2025

Walmart is one of the world’s largest retailers that attracts 255 million customer visits each week in 2025. So this is a potential gold mine for online sales and earning millions of dollars each year for businesses and individuals. But what exactly are the best-selling items on Walmart, and why do they top the charts? Check out this article to choose a potential industry to sell your products.

Baby care

With the global baby care market expected to top $28.5 billion by 2030, baby care is undoubtedly one of the best-selling products. Walmart’s baby care selection includes trusted brands like Rascals, Evenflo, Cosco Kids, Enfamil, Chicco. These brands are known for their safety, reliability, and innovation, and are a favorite among many parents.

Some of the best-selling baby care items at Walmart include:

• Diapers & Wipes: Walmart offers a wide range of diapers and wipes from leading brands like Pampers, Huggies, and Parent’s Choice.
• Baby Formula: Popular choices like Enfamil, Similac, and Gerber Good Start are readily available.
• Baby Food: A variety of options, including organic purees and snacks from brands such as Gerber, Beech-Nut, and Earth’s Best.
• Baby Clothing & Accessories: Affordable and stylish baby clothing, from everyday essentials like bodysuits and onesies to seasonal outfits and accessories, are in high demand.
• Baby Gear: Strollers, car seats, and baby monitors from trusted brands like Graco and Evenflo are also high on the list, offering safety and reliability at reasonable prices.

While prices stay low, quality remains high. All products meet strict safety and health guidelines so parents can provide the very best for their growing babies.

Home and Kitchen

Home and kitchen items are among Walmart’s top-selling categories, with kitchenware leading the way. The kitchenware market, in particular, is experiencing significant growth, with projections indicating an expansion from USD 64.74 billion in 2022 to USD 95.38 billion by 2031, at a compound annual growth rate (CAGR) of approximately 4.4%. This growth is reflected in Walmart’s sales, where the Home & DIY category is expected to reach $67.1 billion by 2027.

Compared to other e-commerce platforms such as eBay, Amazon, Walmart stands out with its competitive prices and high quality. In addition, almost every family needs to buy kitchenware, so it is obvious that the Home and Kitchen category is at the top.

Some of the best-selling items in Walmart’s home and kitchen category include:

• Cookware Sets: Affordable and durable options from brands like T-fal, Gotham Steel, and Pioneer Woman are popular among home cooks.
• Kitchen Gadgets and Utensils: Items like spatulas, peelers, and measuring cups from Mainstays and Farberware are a must-have in any kitchen.
• Knife Sets: High-quality and sharp knife sets, including brands like Cuisinart and Ginsu, offer great value for money.
• Bakeware Items: Non-stick bakeware from Wilton and other top brands is perfect for baking enthusiasts.
• Food Storage Containers: Airtight containers from Rubbermaid and Better Homes & Gardens make meal prep and storage easy.
• Mixing Bowls and Cutting Boards: Durable and versatile options are available at budget-friendly prices.
• Small Appliances: Top-sellers include blenders, toaster ovens, air fryers, and coffee makers from brands like Ninja, Black+Decker, and Instant Pot.
• Canisters and Storage Organizers: Stylish and functional storage solutions help keep kitchens tidy.
• Drinkware: Glasses, mugs, and tumblers from trusted brands are great for daily use or gifting.

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Women’s Clothing

The apparel industry according to Statista with revenue projected to hit $1.74 trillion by the end of 2023 helps confirm this is a hot and prominent industry. In addition, print on demand and customized products are also gradually becoming popular in Walmart stores.

So if you are selling print on demand women’s clothing products, Walmart is a potential gold mine for you to exploit. At the same time, do not hesitate to fulfill these products at Merchize. We have a product list of up to 300+ at 8 factories in Vietnam & US, ranging from DTG, AOP to Embroidery products.

Some of the most popular clothing items on Walmart include:

• Bikinis and Swimwear
• Handbags and Accessories
• Plus-Sized Clothing
• Dresses
• Sportswear

Toys and Games

Manufacturers are getting creative with Toys, especially those tied to popular movies or TV shows, making them appealing. Sales of Barbie dolls often spike in correlation with Netflix viewing hours, for example.

According to Coherent Market Insights reports, Between 2021 and 2022, the global traditional toys and games market exhibited a 2.3% year-over-year increase. Walmart remains a key retailer offering a wide range of products at unbeatable prices for customers.

Top-selling toys and games at Walmart include:

• LEGO Sets: LEGO consistently ranks as a bestseller with themed sets from franchises like Star Wars, Harry Potter, and Marvel driving demand.
• Barbie Dolls: Classic Barbie dolls along with movie tie-ins and special editions are evergreen bestsellers.
• Action Figures: Superheroes from Marvel and DC, are highly sought after.
• Board Games: Family-friendly board games like Monopoly, Scrabble, and Uno are staples in households.
• Remote Control Cars: Special RC cars and vehicles Brands like Hot Wheels are a hit with kids of all ages.
• Arts and Crafts Kits: DIY and creativity-focused kits provide endless entertainment for children while fostering creativity.
• Puzzles: From simple 100-piece puzzles to challenging 1,000-piece sets are popular with everyone.
• Dollhouses: Elaborate dollhouses with detailed furniture and accessories are a must-have for many kids.
• Play Kitchen Sets: Miniature kitchen sets encourage imaginative play and are always in high demand.
• Sports Equipment: Items like soccer balls, basketballs, and frisbees help kids stay active while having fun.

Health and Wellness Products

According to market reports, the global health and wellness market is projected to grow to $7 trillion by 2025. With the variety of stores selling on Walmart, this is one of the great options with high interest and high profit margin of around 40%.

Some of the best-selling health and wellness products at Walmart include:

• Medicine
• Supplements
• Masks
• Handheld Massagers
• Foot Spas
• Aromatherapy Products

Outdoor and Sporting Goods

The global outdoor recreation market is estimated to reach $890 billion by 2030, with Walmart playing a significant role in meeting the growing demand.. As one of the largest retailers in this category, Walmart offers customers a wide range of top-quality gear and equipment at affordable prices. Some of the current best-selling items in outdoor and sporting goods at Walmart include:

Camping Gear:

• Tents
• Sleeping Bags
• Camp Chairs
• Coolers
• Camp Stoves and Cookware

Fishing Gear:

• Rods and Reels
• Lures and Bait
• Tackle Boxes

Kayaks and Paddleboards:

• Inflatable Kayaks
• Sit-on-Top Kayaks
• Stand-Up Paddleboards (SUPs)

Outdoor Essentials:

• Mosquito Repellent
• Sunscreen
• First Aid Kits

Bikes:

• Mountain Bikes
• Road Bikes
• Kids’ Bikes

Sporting Goods:

• Basketballs
• Footballs
• Soccer Balls

Personal care

The global personal care market is projected to reach $784.6 billion by 2027, driven by growing consumer awareness of self-care and hygiene. In particular, the consumption rate of products in this industry has increased significantly after the Covid-19 pandemic. And Personal care products are loved by many sellers because they are compact and easy to sell. Some of the top-selling personal care items at Walmart include:

Hair Care:

• Shampoo and Conditioner
• Styling Products
• Hair Treatments

Skincare:

• Moisturizers, Cleansers, and Serums
• Sunscreen

Hygiene:

• Body Wash and Soap
• Toothpaste and Oral Care Products
• Deodorant and Antiperspirant
• Hand Sanitizers and Sanitizing Wipes

Personal Grooming:

• Razors and Shaving Products
• Feminine Hygiene Products

Innovative Products:

• Reusable Care Pads
• Organic and Natural Products

Electronics

Major electronics manufacturers always create the best electronic products with the highest technology and suitable for every family’s budget. Especially in the dropshipping industry, this is a highly profitable product and is sought after by many sellers. Especially products such as computers, up to 74% of people in the United States own a computer (source: Statista).

Here are some of the best-selling electronics products at Walmart:

• Smart TVs (Large screen sizes 50" and above)
• Laptops (Chromebooks, Laptops for students and professionals)
• Tablets (iPads, Kids’ tablets with educational content)
• Headphones and Earbuds (Wireless earbuds)
• Gaming Consoles (PlayStation and Xbox consoles)
• Video Game Software
• Smart Home Devices ( smart speakers, smart plugs, and smart lighting)

Beauty Products

The beauty and cosmetics industry is one of the most potential and profitable industries in the world. With the development of e-commerce, customers have found it easy, convenient and competitively priced to buy beauty products. According to Statista, 46% of Gen Z, 44% of Millennials, and 34% of Gen X reported spending more on beauty items compared to the previous year (2024). As one of the largest marketplaces in the world, Walmart is a must-visit destination for beauty enthusiasts.

Here are the best-selling beauty products on Walmart:

• Mascara (Maybelline, L’Oréal Paris, and CoverGirl)
• Concealer (e.l.f. Cosmetics and Revlon)
• Foundation ( NYX, Wet n Wild, and Milani)
• Nail Care Products (Sally Hansen and Essie)
• Hair Care Products (OGX, Garnier, and Tresemme)
• Skincare Essentials (CeraVe, Neutrogena, and Olay)
• Lip Products (Burt’s Bees, NYX, and Maybelline)

With the global beauty market projected to reach $758 billion by 2027, Walmart’s wide variety of beauty products caters to the growing demand for self-care and personal grooming.

Pet Supplies

At Walmart customers can find food, treats, toys, treats, accessories, grooming products, beauty, health care,… for their pets. Moreover, you can also find many services such as pet sitting, dog walking, bathing, pet insurance on this marketplace. With a projected value of over $232 billion by 2030, this is a potential industry. for Print on Demand, Dropshipping, Affiliate Marketing, Marketplace Listings businesses that help you get started with no upfront costs.

Here are some of the best-selling pet supplies at Walmart:

Pet Food:

• Dry and Wet Food (Pedigree, Purina, and Blue Buffalo)
• Specialty Diets

Pet Toys:

• Interactive Toys (Balls, chew toys, and puzzle toys)
• Cat Toys (catnip toys, feather wands, and scratching posts)

Pet Accessories:

• Collars and Leashes.
• Pet Beds
• Carriers and Crates

Grooming Products:

• Shampoos and Conditioners (Burt’s Bees and Arm & Hammer)
• Brushes and Nail Clippers

Pet Health Products:

• Flea and Tick Prevention
• Supplements

FAQs:

What apps/tools can I use to find the best-selling items on Walmart?

Here are the best tools for you to make informed decisions based on actual data. You can use these tools to see what’s trending, what’s selling, and where the profit gaps are.

• DataSpark: This is one of the most popular Walmart analytics tools. It provides sales estimates, keyword rankings, buy box data, and competitor analysis, which is great for identifying winning products and analyzing pricing.
• Helium 10 for Walmart – Originally Amazon-focused, but now it supports Walmart too. Helium is a wonderful tool for keyword research, listing optimization, and product tracking.
• Jungle Scout (Walmart integration) – This tool is also well-known among Amazon sellers. They now also provide Walmart data for sales estimates and product validation.
• ZonGuru – This analytics software covers Walmart, Amazon, and other marketplaces, helping you cross-compare demand trends.
• EcomDash – A multi-channel tool that tracks best sellers across platforms, including Walmart.

Besides these paid options, you can also use the following free resources to check the best-selling items on Walmart:

• Walmart Best Sellers Page: Similar to Amazon, Walmart also publishes category-specific best sellers. This is free and gives you an overview of what is selling and trending on the platform.
• Google Trends + Walmart Search Bar – Combine search insights with Walmart’s auto-suggest to see what customers are actively searching for.

How do I check the sales volume of products on Walmart?

Walmart doesn’t openly publish exact sales numbers for each product. But as a seller, you still have several smart ways to estimate sales volume and validate demand:

• Use 3rd-party Walmart Analytics Tools: You can use one of the above analytics tools to watch the monthly sales, demand trends, performance estimates, and search volume of products on Walmart.
• Monitor Best Seller Rank: Every product on Walmart has a Best Seller Rank (similar to Amazon’s BSR) within its category. By monitoring how a product’s rank changes over time, you can estimate whether sales are trending up or down.
• Estimate through the number of recent reviews (estimate review velocity): Without a paid tool, you can also manually estimate the sales volume through the number of reviews. You can use this simple formula to find the answer: Estimated units/month = Avg. Reviews in the recent months ÷ Review rate (Review rate can vary around 0.5 to 2%) depending on category and product type.

In addition, Walmart sellers can also use other signals like the number of sellers, Buy Box and price changes, and inventory check as a useful indicator of total sales volume.

What print-on-demand products should I sell on Walmart?

Walmart’s Marketplace is expanding fast, and print-on-demand (POD) is a huge opportunity if you play it smart. The key is to focus on products Walmart shoppers already buy often, then differentiate with custom designs that tap into trends, personalization, and gifting.

These are proven POD winners that fit Walmart’s customer base:

• Apparel basics – T-shirts, hoodies, sweatshirts, tank tops. (Walmart’s shoppers are price-sensitive, so focus on simple designs, family themes, humor, or holiday/event-based prints.)
• Drinkware – Mugs, tumblers, water bottles. Great for gifting, personalization, and seasonal designs.
• Home textiles – Throw pillows, blankets, tea towels. Home & living is strong on Walmart, and customizable items stand out.
• Wall art – Posters, canvas prints, framed art. Great for décor shoppers — especially family, inspirational, or farmhouse-style designs.
• Phone cases – Affordable, high-rotation item with strong personalization potential.
• Personalized gifts – “Custom name mugs,” “family matching shirts,” “pet photo pillows.” Walmart shoppers love affordable personal gifts.
• Seasonal / holiday items – Christmas ornaments, Halloween shirts, Valentine’s mugs, graduation banners. Seasonal spikes = easy wins.
• Everyday lifestyle designs – Inspirational quotes, religious faith-based designs, mom/dad/family pride themes.
• Local pride – State/city pride, sports fans (non-licensed), regional culture. Walmart’s reach into small towns = goldmine for local themes.
• Kids & school items – Lunch bags, backpacks, water bottles, personalized labels. Parents shop heavily for kids at Walmart.

How do I source best-selling items for Walmart Marketplace?

Unlike Amazon, Walmart doesn’t allow just anything, so your sourcing strategy needs to be a bit more disciplined. Here are some of the best ways to source your products to sell on Walmart:

• Wholesalers & distributors: You can buy from authorized distributors of popular brands. Find them via B2B directories, trade shows, LinkedIn, or industry-specific associations.
• White & private label: Generic items can be sourced via manufacturers from Alibaba, GlobalSources, or IndianMart. With white or private label, you can add your own brand, packaging. This sourcing method requires higher upfront investment and more responsibility for quality.
• Brand Partnership: Contact directly with smaller brands that aren’t yet on Walmart to ask about authorized reseller programs and MAP policies.
• Liquidation closeouts: Sourcing from reputable wholesalers’ closeouts, local overstocks, or store closings can work. Use selectively.
• Print-on-Demand / Custom: Low inventory risk, great for seasonal/personalized/gift products. Many sellers start with POD items because they don’t require upfront stock. If you want to explore this route, Merchize also provides print-on-demand for Walmart for a wide range of products, from apparel, accessories, to decorations.

For more ideas on what products to sell on Walmart, check out Merchize’s Walmart product list.

What seasonal products do well on Walmart?

Seasonal products can generate explosive sales in short windows if you plan inventory and sourcing early. Walmart customers are especially highly event-driven (holidays, back-to-school, seasonal weather shifts). Here are the major sales events along with the best products to sell in each season on Walmart:

• Spring / Easter: Outdoor furniture, gardening tools, planters, seeds, kids’ Easter baskets, spring cleaning products.
• Summer: Patio sets, grills, outdoor games, pool accessories, camping gear, bug repellents, travel essentials.
• Back-to-School (late summer): Stationery, backpacks, laptops, affordable clothing bundles, storage/organization.
• Fall / Halloween: Costumes, yard inflatables, themed décor, candy bulk packs, pumpkin carving kits.
• Winter / Holidays (Christmas, Hanukkah, New Year’s): Christmas trees, lights, ornaments, wrapping paper, toys, kitchen appliances, partyware.

Conclusion

Walmart Marketplace is brimming with proven sellers—from baby care and home essentials to beauty, outdoor gear, electronics, and pet supplies. These categories aren’t just popular—they’re reliable revenue drivers with strong demand and scalability.

Now, it’s your turn to capitalize on this opportunity. Take action today:

• Find and source potential products that are in high demand and with low competition on Walmart. Use fulfillment services from Merchize to explore the potential products to sell on Walmart.
• Start small, testing a few key SKUs to validate demand and margin.
• Scale confidently, leveraging trending categories like health, beauty, or outdoor accessories that fit your niche.

Getting started is easy—Merchize can help you with everything from product sourcing to Walmart fulfillment. Ready to take the next step? Let’s grow your business together.