Another new year is about to begin. This is a crucial time for us to reflect, plan, and set the direction for the upcoming year.
With a mission to accompany sellers in the new year, Merchize is pleased to introduce to sellers the e-commerce calendar for 2024.
The 2024 e-commerce calendar not only marks important sales seasons but also presents you with potential holidays and events throughout the year.
With this e-commerce calendar, we hope everyone will have a thriving and successful new year!
January
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
New Year’s Day | January 1 | Global | New Year’s Day marks the beginning of the calendar year. It’s the time for gathering and celebrating with friends and family. | Party supplies, fitness equipment, organizational tools, resolution journals, and tech gadgets |
National Shortbread Day | January 6 | Scotland | National Shortbread Day celebrates the buttery and crumbly Scottish treat. On this day, people mark the day by baking and enjoying shortbreads. E-commerce platforms can capitalize on this day by promoting shortbread-themed products, gift sets, and baking accessories. | Baking kits, baking aprons, baking gloves, shortbread cookies, and gift baskets with shortbread treats |
National Sticker Day | January 13 | Global | This day pays homage to stickers, versatile and fun decorative items. On this day, you can boost sales by offering sticker packs, custom designs, and crafting supplies. | Sticker sets, custom stickers, crafting materials, stationery |
Martin Luther King Jr Day | January 15 | United States | Honoring the civil rights leader, Martin Luther King Jr Day encourages reflection and service. To celebrate this day, you and your business can participate by promoting unity-themed products, community engagement initiatives, and charitable contributions. | Apparel with Unity messages, community service kits, educational resources |
National Cheesy Socks Day | January 21 | Global | This day is for proudly wearing your quirky joy of cheesy socks. You can engage customers with themed promotions, offering a variety of colorful and humorous sock designs. | Cheesy socks in various designs, sock gift sets, sock accessories |
Australia Day | January 26 | Australia | Australia Day marks the anniversary of the arrival of the First Fleet. Celebrations on this day usually include community events, barbecues, and fireworks. If your customers are from Australia, you can engage with this customer group and boost sales by offering patriotic products, outdoor gear, and items for celebrations. | Australian flags, outdoor barbecue equipment, patriotic merchandise |
February
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Black History Month | February | United States | Black History Month honors the achievements and contributions of African Americans. E-commerce can highlight relevant products, and educational materials, and support black-owned businesses. | Apparel, books, educational materials on African American history, and art prints. |
World Cancer Day | February 4 | Global | World Cancer Day raises awareness about cancer prevention and treatment. For this day, people observe the day with educational activities and fundraising initiatives. You and your business can support the cause by promoting health-related products, fundraising initiatives, and supportive items. | Cancer awareness merchandise, health supplements, fundraising campaigns |
Super Bowl | February 11 | United States | The Super Bowl is a major sporting event, drawing millions of viewers. On this day, American football fans will party, gather, and watch the game together. This is the best time to sell football and team merchandise, as well as party supplies, or even home entertainment systems. | Team jerseys, football hats, party decorations, snacks, home entertainment systems |
Valentine’s Day | February 14 | Global | Valentine’s Day celebrates love and affection. Most couples will go out on a date and exchange gifts on this day. If you don’t want to miss out on this highly profitable event, offer romantic gifts, and personalized items. Also, themed promotions along with thoughtful gestures are great ways to cater to your customers. | Flowers, chocolates, jewelry, personalized gifts, romantic getaways |
Singles’ Awareness Day | February 15 | Global | The next day after Valentine’s Day is for recognizing the single life. This day is for self-care, self-love, and independence. For this day, your e-commerce store can appeal to singles with self-care products, solo adventures, and empowering merchandise that celebrates their singleness. | Self-care kits, travel accessories, empowering apparel, wellness products |
Family Day Canada | February 19 | Canada | Family Day in Canada is all about family values. To make the most of this day, you can offer promotions on family-oriented activities, products for quality time, and special offers on family-themed items. | Family board games, home entertainment, and family-themed apparel |
Love Your Pet Day | February 20 | Global | Let’s show your love and appreciation for our furry friends on this day. For this day, you can cater to pet owners with pet-centric products, treats, and services that celebrate the bond with beloved pets. | Pet accessories, pet treats, pet grooming services, pet-themed merchandise |
Not know what to sell on Valentine’s?
Check out Merchize’s list of the best Valentine’s products and start selling now!
March
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
International Women’s Day | March 8 | Global | International Women’s Day celebrates the achievements of women. You and your business can empower and honor women by promoting women-owned businesses, feminist merchandise, and products supporting gender equality. | Women’s empowerment apparel, accessories, beauty products, books |
Mother’s Day (UK) | March 10 | UK | Mother’s Day honors mothers and motherhood. To celebrate the mother figures, you can offer heartfelt gifts, personalized items, and special promotions that cater to expressing love and gratitude to mothers. | Flowers, personalized gifts, spa packages, jewelry, thoughtful cards |
St. Patrick’s Day | March 17 | Ireland, Global | St. Patrick’s Day is one of the most important and well-celebrated holidays in Irish culture. People celebrate with parades, parties, and wearing green attire. Your e-commerce business can capitalize on the festive atmosphere by promoting green-themed products, Irish-inspired merchandise, and party supplies. | Green apparel, Irish-themed decorations, party accessories, beer mugs |
International Day of Happiness | March 20 | Global | The International Day of Happiness promotes happiness and well-being. This is a great opportunity to offer products that bring joy, promote mental health, and contribute to positive experiences. | Positive affirmation items, wellness products, and inspirational books |
Easter (Holy Week) | March 23 – March 31 | Global | Easter marks the resurrection of Jesus. Notable Easter celebration activities include religious events, egg hunts, and festive meals. To celebrate the holiday spirit, your business can promote Easter-themed products, gifts, and treats. This includes items related to egg hunts, family gatherings, and festive celebrations. | Easter decorations, chocolates, gifts, Easter egg hunt supplies |
April
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Easter Monday | April 1 | Many countries | Easter Monday is a continuation of Easter celebrations, often observed with additional festivities, family gatherings, and outdoor activities. | Extended Easter sales, leftover Easter treats, spring-themed items |
April Fool’s Day | April 1 | Global | April Fool’s Day is known for playful pranks and jokes. On this day, people engage in light-hearted jokes, pranking friends and family. | Novelty items, prank accessories, humorous apparel, joke books |
National Pet Day | April 11 | Global | National Pet Day celebrates the love and companionship of pets. It’s the right time to cater to pet owners with promotions on pet products, accessories, and services that show appreciation for furry friends. | Pet treats, toys, grooming services, pet-themed merchandise |
Patriots’ Day | April 15 | United States | Patriots’ Day commemorates the battles of Lexington and Concord. On this day, people celebrate with reenactments, historical events, and patriotic activities. Products like patriotic-themed products, historical items, and promotions that celebrate American heritage are best-sellers on this day. | American flag merchandise, patriotic apparel, and historical books |
Earth Day | April 22 | Global | To promote environmental awareness and conservation, on Earth Day, people will take part in activities like tree planting, cleanups, and sustainable practices. You can participate by offering eco-friendly products, sustainable goods, and initiatives that support environmental causes. | Eco-friendly products, reusable items, sustainable lifestyle goods |
May
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Brothers & Sisters Day | May 2 | Global | Brothers & Sisters Day celebrates the bond between siblings. This day is all about spending time, exchanging gifts, and creating memories with your siblings. E-commerce businesses can appeal to customers on this occasion by offering special promotions on sibling-themed gifts, personalized items, and shared experiences. | Sibling-themed gifts, personalized jewelry, custom photo albums |
Europe Day | May 9 | European Union | Europe Day marks the anniversary of the Schuman Declaration. To celebrate, European citizens will participate in events that promote European unity, diversity, and culture. For this occasion, you can engage European customers by promoting European unity, culture, and products that celebrate the diversity of the continent. | European-themed merchandise, unity apparel, cultural experiences |
Mother’s Day | May 12 | Global | Mother’s Day is celebrated on different dates across the world. But in many countries, including the US, Mother’s Day is celebrated on the second Sunday in May. | Flowers, personalized gifts, spa packages, jewelry, thoughtful cards |
Memorial Day | May 27 | United States | Memorial Day honors the military personnel who have died in service. To pay tribute on this day, people will go to ceremonies, join parades, and visit cemeteries. You can participate by offering patriotic items, supporting veterans, and promoting sales of products for Memorial Day celebrations. | American flag merchandise, patriotic apparel, and outdoor gear |
June
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Pride Month | June | Global | Pride Month is the biggest celebration of LGBTQ+ communities in a year. This month is full of activities that support the community. Pride Month is also an important mark on your E-commerce calendar. You can show support by offering rainbow-themed products, collaborations with LGBTQ+ artists, and donations to LGBTQ+ organizations. | Rainbow-themed apparel, pride accessories, LGBTQ+ pride merchandise |
International Children’s Day | June 1 | Global | International Children’s Day focuses on promoting child welfare and rights. This is the best chance to engage families and promote children’s products, educational materials, and initiatives supporting child well-being. | Children’s toys, educational games, kids’ apparel, family-friendly activities |
Best Friend Day | June 8 | Global | Friends are important parts of our lives. Best Friend Days is the occasion when you can show appreciation to all the special friends in your life. E-commerce businesses can celebrate camaraderie by offering special deals on shared experiences, friendship-themed gifts, and products designed for gift exchanges. | Friendship bracelets, personalized gifts, “best friend" merchandise |
American Flag Day | June 14 | United States | American Flag Day commemorates the adoption of the U.S. flag. For this day, you can sell American flag-themed products, patriotic decor, and special discounts. | American flag merchandise, patriotic apparel, home decor with flag motifs |
Father’s Day | June 16 | Various countries | Father’s Day celebrates fathers and fatherhood. For this day, you can attract shoppers with promotions on gifts, gadgets, and experiences that express gratitude and love for fathers. Personalized products, dad-themed products, or products related to popular dad hobbies like fishing, automobiles, and beer are the best to sell on this occasion. | Tools and gadgets, personalized gifts, outdoor gear, Father’s Day cards |
Juneteenth | June 19 | United States | Juneteenth commemorates the emancipation of enslaved African Americans. There is no better time to participate and promote African American culture and history, and support initiatives that address racial equality. | African American-themed merchandise, educational resources, community events |
July
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Canada Day | July 1 | Canada | Canada Day celebrates the founding of Canada. Canadians will celebrate this day with fireworks, parades, and outdoor activities. It’s the perfect time to promote patriotic items, outdoor gear, and products that embody Canadian pride. | Canadian-themed merchandise, outdoor party supplies, patriotic apparel |
Independence Day | July 4 | United States | Independence Day marks the U.S. Declaration of Independence. Normally, people will celebrate with fireworks, barbecues, and patriotic displays. You and your e-commerce business can capitalize on the festive spirit by offering patriotic items, fireworks-themed products, and Fourth of July promotions. | Fireworks, American flag merchandise, patriotic decor, outdoor essentials |
National Bikini Day | July 5 | United States | National Bikini Day celebrates the iconic swimsuit. This is the perfect time to promote your line of swimwear, beach accessories, and summer-related products that cater to the beach and pool season. | Swimwear, beach accessories, summer apparel, sunblock |
National Video Games Day | September 12 | Global | National Video Games Day celebrates the love for video games. To cater to the audience of gamers, you can offer special game-related products or operate minigames with special game-related prizes like gaming accessories, or game consoles. | Gaming consoles, video games, gaming accessories, merchandise |
International Day of Friendship | July 30 | Global | International Day of Friendship is another day for celebrating special friends in our lives. To increase the buying sentiment on this occasion, you and your business can celebrate friendship by offering buy-one-get-one deals, friendship-themed gifts, and products designed for shared experiences. | Friendship-themed merchandise, gift sets, shared experiences |
August
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Back to School Season | July-September | Global | Back to School season signifies the start of the academic year. To prepare for a new school year, parents are open to spending a good amount of money on shopping for new school supplies. During the back-to-school season, it’s the best time to introduce promotions on school supplies, backpacks, electronics, and back-to-school fashion. | School supplies, backpacks, electronics, clothing, study aids |
International Cat Day | August 8 | Global | International Cat Day celebrates the feline companions in our lives. Don’t miss this opportunity to cater to cat lovers by offering cat-themed products, treats, and accessories that honor the bond with our furry friends. | Cat-themed merchandise, cat treats, pet accessories, cat furniture |
Son and Daughter Day | August 11 | Global | Apart from popular Moth and Father’s Day, there is also a special day delicate to celebrate the special honors the special bond between parents and their children. Just like with other special days for family, this is the perfect time to introduce personalized gifts and products. | Family-themed gifts, personalized items, family experiences |
International Dog Day | August 26 | Global | International Dog Day recognizes and celebrates our canine companions. Take this opportunity and cater to dog owners with dog-related products, treats, and services that celebrate the joy of having dogs in our lives. | Dog treats, pet accessories, dog grooming services, dog-themed merchandise |
September
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Father’s Day | September 1 | Australia | This is Father’s Day in Australia. If you’re targeting this market, don’t miss this opportunity to attract shoppers with promotions on gifts, gadgets, and experiences that express gratitude and love for fathers. | Tools and gadgets, personalized gifts, outdoor gear, Father’s Day cards |
Labor Day | September 2 | United States | Labor Day honors the contributions of workers. This is the perfect time to offer promotions on outdoor activities, end-of-summer sales, and products related to relaxation and leisure. | Outdoor furniture, grills, end-of-summer apparel, relaxation products |
National Grandparent Day | September 8 | United States | National Grandparents Day celebrates the role of grandparents. E-commerce can engage families by offering gifts and experiences that celebrate the unique relationships with grandparents. | Grandparent-themed gifts, personalized items, family experiences |
October
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Breast Cancer Awareness Month | October | Global | Breast Cancer Awareness Month aims to raise awareness and support for breast cancer research. As an e-commerce business owner, you can support the cause by offering pink-themed products, participating in fundraising initiatives, and donating to breast cancer organizations. | Pink ribbon merchandise, awareness apparel, fundraising campaigns |
International Coffee Day | October 1 | Global | International Coffee Day celebrates the widely- beloved beverage. On this occasion, you should engage coffee enthusiasts by offering promotions on coffee-related products or gifts. | Coffee beans, mugs, brewing equipment, coffee-themed merchandise |
Canadian Thanksgiving | October 14 | Canada | Canadian Thanksgiving is a time for gratitude and celebration. On this day, people would celebrate by gathering for festive meals and reflecting on blessings. To appeal to Canadian shoppers, you can create some promotions on Thanksgiving-themed products, festive decorations, and family-oriented items. | Thanksgiving decorations, festive tableware, family meal packages |
Halloween | October 31 | Global | Halloween is a fun and spooky celebration when people dress up in impressive costumes, attend parties, and enjoy treats. This is also among the top holidays for e-commerce. To capture more sales on this occasion, you can create costumes, decorations, and treats for Halloween parties, as well as promotions that cater to the festive spirit. | Costumes, decorations, party supplies, Halloween-themed treats, and snacks |
Ready for the Halloween season?
Make the most out of Halloween with the many products that Merchize’s offering.
November
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Veteran’s Day / Remembrance Day | November 11 | US and other countries | Veteran’s Day (USA) and Remembrance Day (Commonwealth countries) honor military veterans and those who have died in service. Customers usually look for patriotic items on this occasion. You and your business can also pay your respect and support for veterans through charitable initiatives. | Patriotic merchandise, military-themed items, charitable contributions |
Singles’ Day | November 11 | China, Global | Singles’ Day originated in China and has become a sensation there. This highly commercialized event has become a big shopping festival across different countries. Your business can thrive by offering special deals, discounts, and promotions to cater to single individuals and celebrate self-love. | Exclusive deals, discounts, singles-oriented products, self-care items |
International Men’s Day | November 19 | Global | International Men’s Day celebrates the contributions and achievements of men. On this day, you can engage male customers by offering promotions on men’s products, grooming items, and experiences tailored for men. | Men’s apparel, grooming products, tech gadgets, experiences for men |
Thanksgiving | November 28 | United States | Thanksgiving is a time for gratitude and family gatherings. The best products for this holiday are Thanksgiving-themed products, meal packages, and festive decorations to enhance the holiday celebration. | Thanksgiving decorations, festive tableware, family meal packages |
Black Friday | November 29 | Global | Black Friday marks the beginning of the holiday shopping season with major discounts and sales. Customers usually go big on this Black Friday, engaging in shopping sprees and seeking deals on gifts and holiday items. It is also a great opportunity to buy gifts and products for the upcoming festive season. On this important shopping festival, you can attract shoppers with exclusive deals, doorbusters, and online promotions. | Doorbuster deals, discounts, holiday-themed products, limited-time offers |
Want to have a winning Christmas season?
Get ready for the biggest shopping season of the year with Merchize’s list of the best print-on-demand Christmas products.
December
Holiday/Occasion | Date | Countries Celebrating | Meaning for E-commerce | Products to Sell |
Cyber Monday | December 2 | Global | Cyber Monday is a day for online shopping with special discounts. It is the continuation of the Black Friday. Similar to Black Friday, you can offer exclusive online deals, promotions, and discounts to attract customers during this digital shopping event. | Online discounts, flash sales, tech gadgets, Cyber Monday bundles |
Hanukkah | December 25, 2024- January 2, 2025 | Jewish communities | Hanukkah is the Jewish Festival of Lights. To celebrate, Jewish people will light the menorah, exchange gifts, and enjoy festive meals. For this day, you can offer promotions on Hanukkah-themed products, gift sets, and items that enhance the holiday celebration. | Hanukkah menorahs, candles, dreidels, Hanukkah decorations |
Free Shipping Day | Mid-December | Global | Free Shipping Day encourages online shopping by offering free shipping on orders. On this day, many businesses provide free shipping promotions to attract last-minute holiday shoppers. | Free shipping on all orders, exclusive discounts for Free Shipping Day |
Christmas | December 25 | Global | Christmas is a major holiday celebrating the birth of Jesus Christ. More than just a religious holiday, Christmas is one of the biggest shopping events of the year The best products to sell this season are festive decorations, gifts, and promotions that cater to the spirit of giving and celebration. | Christmas decorations, holiday-themed gifts, festive apparel, Christmas tree ornaments |
Boxing Day | December 26 | Various countries | Boxing Day is a day for giving to those in need. It’s also the perfect time to introduce post-Christmas sales, clearance events, and special promotions to attract shoppers looking for deals after the holiday season. | Post-Christmas sales, clearance items, holiday-themed discounts, gift card promotions |
New Year’s Eve | December 31 | Global | New Year’s Eve marks the end of the year. It’s time for partying, countdown, and celebrating. To meet the demand for this occasion, you can offer customers with promotions on New Year’s Eve party supplies, countdown essentials, and products to celebrate the upcoming year. | New Year’s Eve party supplies, festive decorations, countdown accessories, limited-time offers |
Easily plan out your year with 2024 eCommerce Calendar!
