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Most sellers jump into crowded platforms like Amazon or eBay, only to struggle with intense competition and rising costs. But there’s another opportunity that many are still overlooking—Walmart.
Unlike other marketplaces, Walmart offers a more controlled seller ecosystem, where quality matters more than quantity. This creates a unique advantage for sellers to build a sustainable business, especially in niches like print-on-demand.
And do you want to tap into millions of massive customers without battling it out in an oversaturated arena? Understanding how to sell on Walmart marketplace will change your game. Keep reading this guide to get more.
Is Walmart really worth selling on?
Let’s take a quick look at some impressive numbers:
- Over 255 million customers and members shop online on Walmart worldwide.
- Every month, Walmart Marketplace gets more than 150 million unique visitors, giving sellers huge traffic opportunities.
- Walmart made $681 billion in revenue in 2025, up 5.07% from 2024. Its global eCommerce sales grew by 20.8%, which is about $1.87 billion per day (Walmart 2025 Annual Report).
- Walmart is growing fast, focusing on big markets like the United States, Canada, Mexico, and Chile, with more countries coming soon.
All these numbers show one clear thing: Walmart is truly a huge opportunity for sellers, especially for those in the POD business.
What requirements do sellers need to meet to sell on Walmart?
Unlike many other eCommerce platforms, Walmart has a strict approval process to ensure seller quality and a good customer experience. This means you can’t just “sign up and start selling” right away, you need to prepare proper documents and have a clear business foundation.
Before applying, make sure you have the following:
- Valid business information: This includes a business tax ID or business license (Walmart does not accept Social Security Numbers for seller registration).
- Clear business verification: You need documents that prove your business name and address are accurate and transparent.
- Online selling experience: Walmart prefers sellers who have already sold on other eCommerce platforms or marketplaces.
- Standard product identifiers (GTIN/UPC from GS1): This is required to ensure product transparency and proper listing management.
- Compliance with product policies: Your products must follow Walmart’s rules, especially not being in restricted or prohibited categories.
- Order fulfillment capability in the U.S.: You need to use Walmart Fulfillment Services (WFS) or have a U.S.-based B2C warehouse that can handle shipping and returns.
Walmart focuses on seller quality and reliability, not quantity. Compared to larger seller ecosystems like Amazon or eBay, Walmart focuses more on everyday consumer products with higher standards for service and delivery.
Because of this selective process, getting approved on Walmart can be more difficult but in return, you enter a less competitive marketplace with higher-quality customers.
