Contents
Key Takeaways:
- Merchize partnered with Meta at the Cross Border Commerce Forum, one of the leading cross-border eCommerce events in Q3 2026.
- During the event, Merchize CEO Tuan Nguyen shared three key strategies to help POD sellers prepare for the year-end sales season: controlling hidden costs, optimizing fulfillment, and expanding into new markets.
- Through the Meta Business Management Program, Merchize and Meta have helped sellers improve advertising performance, optimize Business Manager (BM) accounts, build scalable ad strategies, and stay updated with Meta’s latest insights and best practices.
- Looking ahead, Merchize and Meta will continue expanding their partnership with more initiatives designed to help sellers increase sales, streamline operations, and achieve sustainable growth in cross-border eCommerce.
Merchize Partners with Meta at the Cross Border Commerce Forum
Q4 is the most critical selling season of the year for Print on Demand (POD) sellers. However, capturing its full potential requires much more than an effective sales strategy. Sellers also need to prepare their operations, advertising, and supply chain to handle the surge in order volume during the holiday season.
That was exactly the focus of the Cross Border Commerce Forum, one of Meta’s flagship events bringing together industry experts and leading businesses in cross-border eCommerce.
As an official event partner, Merchize shared practical insights drawn from working with thousands of POD sellers worldwide. During the panel discussion, Merchize CEO Tuan Nguyen highlighted three key strategies that can help sellers not only grow revenue but also maximize profitability throughout the peak season.
Insight #1: Higher Revenue Doesn’t Always Mean Higher Profit If Hidden Costs Aren’t Under Control
One of the key takeaways from Tuan Nguyen’s presentation was that many sellers finish Q4 with record-breaking sales but disappointing profits. The issue isn’t their ability to sell—it’s the unexpected operational costs that eat into their margins.
Refunds caused by delayed deliveries or product defects, increased labor costs during peak periods, and risks associated with marketplace platforms can all significantly reduce profitability.
According to Merchize, the best way to minimize these hidden costs is to prepare early by partnering with a fulfillment provider that offers stable production capacity, rigorous quality control, and reliable turnaround times throughout the busiest months of the year.
Insight #2: Fulfillment Is a Competitive Advantage—Not Just Production
Based on Merchize’s experience fulfilling millions of orders each year, Tuan Nguyen emphasized that fulfillment has evolved far beyond simply printing and shipping products.
Today, a reliable fulfillment partner should provide scalable production capacity, transparent operations, real-time production tracking, and a strong logistics network capable of maintaining consistent performance even during demand spikes.
Having multiple production facilities, diversified shipping partners, and an expanding fulfillment network across the United States and Europe enables sellers to:
- Shorten delivery times
- Reduce supply chain disruptions
- Improve the customer experience
- Protect profit margins during peak seasons
According to Mr. Tuan Nguyen, during major sales events, the quality of a fulfillment partner can make the difference between a successful holiday season and one overwhelmed by operational issues and unexpected costs.
Insight #3: Q4 Is the Best Time to Expand into New Markets and Niches
Beyond the U.S. market, Merchize believes that European countries such as the UK, Germany, and France present strong growth opportunities for POD products, especially in the personalized gifts segment.
To succeed in these markets, sellers should prepare in advance by understanding local tax regulations, shipping requirements, and packaging standards specific to each country.
At the same time, sellers should diversify their sales channels instead of relying on a single marketplace. Exploring fast-growing niches such as Pets, Couples, and Weddings can help reach new customer segments and unlock additional revenue streams during the busiest shopping season.
Tuan Nguyen also encouraged sellers to begin product testing well before Q4. Testing 10–20 designs ahead of the holiday season allows sellers to identify winning products, optimize listings and product images, and prepare advertising campaigns before competition reaches its peak.
Merchize and Meta Expand Their Partnership to Support Long-Term Seller Growth
Beyond collaborating at the Cross Border Commerce Forum, Merchize and Meta have continued working together through strategic discussions focused on building long-term support programs for sellers.
The two companies exchanged insights on emerging cross-border eCommerce trends, evolving consumer behavior, AI-powered advertising, and practical solutions that help sellers remain competitive in an increasingly dynamic marketplace.
During the first half of 2026, Merchize and Meta jointly launched the Meta Business Management Program, an initiative designed to help sellers strengthen their advertising capabilities and improve business performance across Meta’s ecosystem.
Through the program, Merchize sellers received direct support from Meta’s experts in:
- Optimizing Business Manager (BM) accounts and advertising accounts
- Building effective ad scaling strategies
- Staying updated on Meta’s latest insights and policy changes
- Optimizing advertising spend to maximize profitability
At the Cross Border Commerce Forum, Merchize also introduced several exclusive benefits for Meta’s seller community, including:
- A $50 fulfillment voucher
- Competitive private base costs
- Custom product research and development (R&D) support
- One-on-one consulting and 24/7 customer support throughout the selling journey
Moving forward, by combining Meta’s expertise in advertising technology with Merchize’s strengths in product development, manufacturing, and fulfillment, both companies aim to deliver even more practical resources for sellers.
Upcoming initiatives are expected to include in-depth workshops, training programs, educational content, market trend updates, and hands-on support designed to help sellers not only maximize Q4 sales but also build a sustainable foundation for long-term business growth.
Merchize Continues Supporting Sellers on Their Growth Journey
Merchize’s partnership with Meta at the Cross Border Commerce Forum reinforces the company’s commitment to working alongside leading technology partners to create meaningful value for the global seller community.
Beyond providing fulfillment services, Merchize is committed to building a comprehensive ecosystem that helps sellers streamline operations, improve advertising performance, expand into new markets, and seize every growth opportunity during the Q4 2026 sales season and beyond.
