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AMAZON HEAD OFFICE VISITS MERCHIZE, EXPANDING SUPPORT FOR VIETNAMESE SELLERS

Amazon Head Office Team Visits Merchize’s Manufacturing Facility in Vietnam

Vietnam’s Print-on-Demand (POD) industry has received another positive boost as Merchize and Amazon continue to strengthen their partnership to support sellers in building sustainable businesses in global markets.

On May 29, Amazon representatives from the company’s Seattle headquarters visited Merchize’s office and manufacturing facility in Vietnam. The visit marks an important milestone, reflecting Amazon’s growing interest in the potential of Vietnamese POD sellers and Merchize’s role within the global production and fulfillment ecosystem.

Prior to this visit, Merchize had welcomed multiple senior leaders and specialists from Amazon Global Selling Vietnam to discuss the broader POD landscape, emerging market trends, evolving consumer behavior, and growth opportunities for Vietnamese sellers on Amazon. These discussions focused on identifying practical solutions to help sellers improve competitiveness, optimize business performance, and better leverage Vietnam’s manufacturing strengths.

Personalization and Gifting Market: A Major Growth Opportunity for Amazon Sellers

During the visit, representatives from Amazon and Merchize discussed the growth potential of the personalization and gifting market—one of the fastest-growing segments across global eCommerce platforms.

Consumers are increasingly seeking personalized products and unique gifts for family and friends. This trend creates significant opportunities for Amazon sellers to tap into high-value niche markets while building sustainable brands through customized and personalized products.

With its flexible manufacturing capabilities, rapid product development process, and end-to-end fulfillment ecosystem, Merchize is helping sellers capitalize on this growing consumer demand more effectively.

Merchize Showcases Its End-to-End Manufacturing and Fulfillment Capabilities

As part of the visit, the Amazon team toured Merchize’s production, operations, and fulfillment facilities in Vietnam.

With its own manufacturing facility and modern production equipment, Merchize maintains full control over product development, material innovation, and the introduction of new product lines that align with market trends. Supported by an experienced workforce and optimized production processes, Merchize can efficiently handle large-scale production demands, especially during peak seasons such as Back-to-School, Halloween, Thanksgiving, and Q4 holiday sales.

Beyond manufacturing, Merchize continuously improves order processing and shipping times to meet Amazon’s stringent operational standards. This enables sellers to maintain stable business performance and minimize risks during periods of high demand.

On Amazon’s side, the team also shared important platform updates designed to make it easier for sellers to list customized products, improving the overall selling experience and creating additional growth opportunities in the future.

The session concluded with further discussions on long-term collaboration strategies and practical support initiatives aimed at helping Vietnamese sellers—and sellers worldwide—improve operational efficiency and accelerate growth on Amazon.

Merchize and Amazon Launch an Exclusive 1-on-1 Pilot Program for Sellers

Following extensive discussions and evaluation of collaboration opportunities, Merchize and Amazon have agreed to launch an exclusive 1-on-1 Pilot Program for sellers currently using Merchize’s fulfillment services.

The program is designed to help sellers maximize their performance on Amazon through direct support from both Amazon and Merchize. Participants will receive guidance throughout their growth journey, covering advertising strategy, listing optimization, product selection, and fulfillment operations.

Support from Amazon

Amazon’s team will work directly with participating sellers to:

  • Provide advertising strategy recommendations tailored to each stage of business growth.
  • Share the latest trends in the customization and personalization market.
  • Analyze business performance and recommend growth opportunities.
  • Offer dedicated one-on-one support throughout the program.

Support from Merchize

Alongside Amazon’s support, Merchize will provide exclusive benefits for participating sellers:

  • Access to private pricing with competitive base costs.
  • Product research and development support based on sellers’ requirements.
  • Five complimentary product samples for quality evaluation and market testing.
  • A free professional product photography and videography package for up to five products.

Unlocking New Growth Opportunities for Vietnam’s POD Seller Community

The collaboration between Merchize and Amazon marks an important step forward in empowering Vietnamese POD sellers with access to valuable resources from both the world’s leading eCommerce platform and an experienced manufacturing and fulfillment partner.

Through the 1-on-1 Pilot Program, sellers will gain direct access to Amazon’s expertise while leveraging Merchize’s strengths in manufacturing, product development, and fulfillment. This powerful combination will help sellers reduce operational costs, strengthen competitiveness, and fully capitalize on the growing opportunities within the personalization and gifting market in the years ahead.

The initiative also reinforces Merchize’s long-term commitment to supporting Vietnamese sellers as they expand globally and build sustainable brands on Amazon.

is a senior writer at Merchize covering products, services, and consumer tech issues and trends. Previously, she was a content writer for trustworthy brands and International corporations. With her deep knowledge in multiple industries, Bich has become a professional writer and has chosen Merchize to explore eCommerce, MMO, and Print on Demand... In her free time, she loves reading, listening to music, and hanging out at cafes.