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T-shirts are always the no-brainer product option for many new print-on-demand sellers when they first embark on their print-on-demand journey. However, is this in-demand yet oversaturated product the only choice to get started? One of our sellers, Mr. S, has proved that it is not necessarily the case.
How Mr.S started his print on demand journey
Mr. S is currently residing and working in the United Kingdom. He’s been working in the print on demand business for 5 years and received noticeable successes. In Merchize’s last year contest, he was the first seller to reach the highest prize.
What set Mr. S’s success story apart from others is his unique choice of product. Instead of going for the more common, easy-to-market products like T-shirts or hoodies, Mr. S has set his eyes on selling doormats from the start. This has been proven to be the right decision as he’s now one of the sellers with the highest volume of doormat orders fulfilled at Merchize.
What’s his journey and how did he manage to achieve such impressive results? Let’s find out.
About Mr. S’s store
- Order volume: 15,000 orders/month
- Products: Doormat, Mug, Blanket, Metal Sign, Ornaments, Hawaiian Shirts, etc.
- Niche: Pet, Family, Memorial
- Target audience: Pet owners, pet lovers, or gift buyers for pet owners
Product selection strategy: T-shirts aren’t always the best choice
T-shirts have always been in great demand, across different demographics and market segments. In addition to its wide appeal, T-shirts also have the advantages of smaller cost and easy customization, which makes them a popular print on demand product choice, especially among the newbies.
However, right from the beginning, Mr. S decided to take a completely different direction by choosing a unique product – Doormat.
“Before committing to Doormats, I tried various home decor products, but none were effective. It wasn’t until I tried Doormats that I saw some initial results," Mr. S reveals about his product selection process.
During his research, he noticed the increasing demand for home decor products, especially in the American market, and the gap between demand and supply within the print on demand home decor market. These insights have driven his decision to target the home decor segment. And within this segment, a doormat is the perfect choice to begin with.
By focusing on Doormats, Mr. S found a unique market segment with growth potential. On this successful journey, Mr. S mentioned the importance of finding a fulfillment partner with quality products, competitive prices, and enthusiastic support. “I was looking for a product and couldn’t find a supplier for months. And one day, while searching on the internet, I stumbled upon Merchize. Merchize offers reasonable prices and impressive shipping times. And one great thing about Merchize is that they always send me many different gifts and rewards for the milestones I achieve. They could be a mug, a T-shirt, or a cup," Mr. S said.
Want to sell print on demand Doormat? Merchize got you covered!
Check out Merchize’s list of Doormats and start selling now!
Mr. S’s Journey from 17 orders to 15,000 orders per month
In the early days of working with Merchize, Mr. S was starting with a humble volume of around 17-20 orders monthly. But after relentless dedication and development, that number skyrocketed to an impressive 15,000 orders per month—a feat that’s the envy of many sellers. With such impressive results, Mr. S clinched the top spot in a Merchize’s last year contest. This prize is a true testament to his ingenuity and hard work.
Talking to Merchize, Mr. S attributes this success to his unwavering commitment to refining his website, designs, and marketing strategies. Especially by focusing on SEO and email remarketing, he was able to optimize advertising costs and maximize his online presence to drive sales.
He doesn’t forget to shout out to Merchize’s support team who has delicately assisted and worked alongside to ensure that sellers got the help they needed to thrive. And it’s not just support that sets Merchize apart. Merchize’s extensive product catalog empowered Mr. S to craft unique, competitive offerings that resonated with customers. Plus, the competitive pricing and reliable shipping ensured customer satisfaction and fueled impressive store growth.
“Merchize is consistent in quality and shipping time. They never run out of stock. Overall, if I had to choose between another fulfillment partner and Merchize, I would always choose Merchize," Mr. S shared. For Mr. S, the choice is clear—Merchize stands head and shoulders above the rest.
With consistent quality, timely shipping, and unwavering support, it’s a partnership he wouldn’t trade for anything else.
Unveiling the secret to doormat sales success
Crafting a quality website
In the world of e-commerce, websites hold the uttermost significance. They are at the forefront of every online business. Mr. S reveals that the key to victory lies in a quality website. This means sharp imagery, SEO-optimized content that shines, and a user-friendly layout that effortlessly guides customers to their desired products.
Moreover, a secure platform that safeguards customer data and offers various contact options fosters trust and interaction, essential for long-term relationships.
Finding the perfect niche
Mr. S advises aspiring sellers to meticulously match their niche to their target audience’s desires. For example, in Mr. S’s case, his target audience is doormat shoppers. And yet, not every niche is a snug fit for doormats.
By studying this customer segment, he discovered the perfect niche for Doormats: Pet niche. Pet-themed doormat is a heartwarming blend of functionality and personal touch that resonates deeply with American households.
Setting your products apart
What sets Mr. S’s doormats apart from the rest? Personalization, of course. Recognizing the fervor of pet enthusiasts, he empowered customers to customize their doormats with their furry companions’ images and names.
With Merchize’s unwavering support and seamless system, personalized orders were made easy and swiftly sent their way into the hearts and homes of delighted customers.
Mr. S’s message to fellow entrepreneurs
Embark on your journey with a thirst for knowledge and a readiness to embrace failure as a stepping stone to success. Start small, focusing on the minutiae of excellence—from website aesthetics to product allure and marketing prowess. Consistency and quality are your allies; strive for nothing less than awe-inspiring experiences that leave visitors clamoring for more.
