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As the temperature drops, shoppers are eager to invest in cozy essentials, thoughtful gifts, and seasonal must-haves that bring warmth and joy. For smart sellers, this is the perfect moment to shine.
By offering the best winter products, you can turn seasonal trends into steady profits, attract more buyers, and create offers people can’t resist. Let’s explore the top picks that can make your store the go-to destination this winter.
1. Winter Apparel — A top-selling category
When it comes to best-selling winter products, apparel is always at the top of the list. Cold-weather clothing consistently delivers strong online sales, making it a must-have category for any store owner.
Hoodies
When it comes to winter bestsellers, hoodies are always at the top of the list. They’re warm, easy to style, and loved by almost every demographic from teens to adults. Their versatility makes them perfect for layering or wearing on their own, whether for a cozy night in or a casual day out.
For POD sellers, hoodies are a goldmine: the large print area on the front, back, and sleeves allows for bold, creative, and niche-targeted designs.
Hoodies are among the top-selling POD products on Merchize every winter. With competitive base costs and flexible print areas, sellers can easily create unique designs and scale fast.
Start selling hoodies with Merchize here.
Sweatshirts
Sweatshirts never go out of style. During the winter months, they become a go-to item for millions of shoppers. They offer a clean, cozy, and effortlessly stylish look, perfect for both staying warm and looking good. Unlike hoodies, sweatshirts often give off a more polished vibe, making them great for various occasions.
It works well with both simple text-based designs and full-print graphics. With an affordable base cost and high perceived value, sweatshirts are perfect for holiday collections, limited drops, or niche campaigns. They’re easy to promote, easy to design for, and easy to sell.
Thermal tops & Jackets
Thermal tops and jackets are all about function and comfort. As the temperature drops, shoppers look for ways to stay warm without adding too much bulk — and these pieces deliver just that. They’re perfect for layering under other clothes, which makes them a practical buy for both men and women.
For POD sellers, this category offers a chance to sell higher-ticket products with strong profit margins. Strategic placements of logos, patterns, or minimalist all-over prints can turn basic thermals into premium, branded pieces. Plus, winter shoppers are more willing to invest in quality outerwear, especially when the design adds a personal or stylish touch.
Leggings
Leggings are a winter essential for many because they offer warmth, comfort, and flexibility. Whether worn at home, layered under pants, or styled as part of a cozy athleisure outfit, leggings are practical and in high demand throughout the colder months.
From a POD perspective, leggings shine because of their all-over print potential. Sellers can experiment with holiday patterns, minimal styles, or fun niche designs to target different audiences. Because shoppers often buy more than one pair, they’re also great for boosting repeat orders and average order value.
Sleepwear
During winter, sleepwear becomes a cozy luxury and a top gifting choice. Think flannel pajama sets, soft loungewear, or matching family PJs — these are products people love to give and receive during the holidays.
For POD sellers, sleepwear offers huge creative freedom. Holiday-themed prints, fun patterns, or personalized designs can make your products feel extra special. Because buyers often purchase in sets or bundles, the profit potential is even higher.
2. Winter Bedding
When it gets cold, people want their homes to feel extra warm and comfortable. That’s why winter bedding is a top-selling category every year. Soft, warm fabrics make customers feel cozy and safe.
Flannel bed sheets
Flannel sheets keep warmth better than normal sheets, making them a must-have for winter bedrooms. They’re light, easy to ship, and available in many colors and patterns — great for seasonal promotions.
Down comforters & Weighted blankets
These blankets are perfect for customers who want something soft, warm, and luxurious. They make great winter gifts or self-care purchases. Higher price = higher profit margin for sellers.
Merchize offers a wide selection of cozy, print-on-demand blankets that are ideal:
- Quilt Blanket – A warm and durable quilt with a soft-to-touch surface. You can also consider its premium version.
- Premium Fleece Blanket – Made from ultra-soft fleece for maximum warmth and comfort. Lightweight yet cozy, ideal for cold nights or lounging on the couch.
- Fleece Blanket (Lightweight) – A more affordable and easy-to-ship option. Its light weight makes it perfect for bulk seasonal promotions.
- Hooded Blanket – A fun, functional design that keeps the whole body warm.
3. Winter accessories
Winter accessories are small but powerful products for seasonal sales. They’re lightweight, easy to ship, and offer solid profit margins, making them a smart choice for any store. Pair them with lifestyle visuals that capture real winter moments to make your offers feel warm, personal, and irresistible.
Heated gloves & Thermal socks
Heated gloves and thermal socks solve a real winter problem: keeping hands and feet warm in freezing temperatures. That practical value makes them one of the easiest products to sell during the colder months.
What makes this product especially attractive for sellers is the strong profit margin: quality heated gloves can retail for $30–60 while often costing under $15 to source. They’re light, easy to ship, and appeal to a wide audience from commuters to outdoor workers, travelers, and winter sports fans.
For POD sellers, packaging and branding can add extra value, making your offer stand out in a competitive niche.
Winter hats & Scarves
Winter hats and scarves are timeless because everyone needs them. These accessories blend style and functionality, making them appealing not just for personal use but also for gifting during the holidays.
For sellers, this is a golden opportunity: they’re lightweight, easy to ship, and perfect for bundling or upselling alongside other winter products. POD sellers can add embroidered logos, subtle prints, or festive patterns to turn simple hats and scarves into must-have seasonal accessories.
To help sellers tap into this demand, Merchize offers winter accessories ready for customization: Embroidered Cuffed Beanie. This is a classic cuffed beanie made from soft, warm fabric, ideal for both men and women. Its clean design is perfect for adding embroidered logos or seasonal designs, making it a stylish and practical winter essential.
Tip for sellers: Beanies and scarves pair well with hoodies, sweaters, and jackets – bundling them into a winter set can increase your average order value and make your product line more attractive to holiday shoppers.
Thermal underwear & Inner layers
Thermal underwear and inner layers may not be the flashiest products, but they’re absolute essentials in colder climates. They’re perfect for layering, whether customers are commuting, traveling, or spending time outdoors. This practicality creates steady, reliable demand throughout the season.
From a business perspective, these products offer great margins, consistent repeat orders, and low return rates. POD sellers can elevate the value with premium branding, subtle design touches, or special packaging that appeals to the winter gift market. They’re also ideal for selling in sets or bundles, increasing cart value with ease.
Slippers
Cozy slippers are a classic winter favorite. They keep feet warm, are lightweight, and make great gifts.
All-over-print slippers feature a soft fleece lining, a removable insole for easy cleaning, and a non-slip rubber sole for comfort and safety. Available in multiple sizes, they’re easy to personalize with seasonal designs, perfect for holiday campaigns or homewear collections.
Rugs
Rugs are a simple but powerful way to make any room feel warmer and more welcoming during the winter season. They don’t just add comfort; they also bring personality and style to a space.
For print-on-demand sellers, rugs offer a big creative canvas. You can decorate them with festive patterns, inspiring quotes, family names, or even winter photos.
Towels
Towels are simple, practical, and always in demand, especially in winter. Whether it’s drying off after a warm bath or wrapping up after a cold plunge, a soft towel brings comfort and warmth to everyday routines.
They’re also incredibly versatile: perfect for personal use, gifting, or adding to bundled winter home sets. Merchize offers Embroidered Bath Towel, a soft, high-quality towel that’s perfect for customization and holiday campaigns.
4. Holiday Decor Products
The holiday season is one of the biggest shopping times of the year. People don’t just look for warm clothing, they also want to decorate their homes to create a cozy, festive atmosphere. This makes holiday decor a strong product category for sellers.
Among all holiday items, Christmas ornaments are always top sellers. They’re small, lightweight, easy to ship, and perfect for custom designs or gift bundles.
Merchize offers a wide range of ornaments in different materials and shapes, ready for print-on-demand:
- Clear Christmas Bauble – A clear ornament that looks elegant and works well with lights or other holiday decorations.
- Custom Plastic Christmas Ornaments – Durable, lightweight, and great for large seasonal campaigns.
- Ceramic Ornament – Premium ceramic ornament with a classic look, perfect for gifting.
- Custom Shape Wood and Acrylic Ornament – A unique layered design that mixes wood and acrylic.
- Aluminium Ornament – Lightweight, durable, and ideal for modern, clean designs.
- Custom Wood Ornaments – Natural wood with a warm, rustic feel, perfect for traditional Christmas themes.
- Custom Shape Car Ornament – Designed for hanging in cars, a small and easy gift idea for the holidays.
Seller tip: Ornaments are small and affordable, making them perfect for upselling, gift bundles, or limited-edition holiday collections.
To complete the festive look, Christmas Tree Skirt is another great holiday decor item. It wraps around the base of the Christmas tree, hiding stands or wires while adding a soft, elegant touch. Perfect for custom prints like family names, quotes, or seasonal artwork, it’s a beautiful upsell product for anyone buying ornaments.
5. Beauty & Wellness products
During winter, cold and dry weather makes skin and health problems worse. People look for products that can keep their skin soft, their homes comfortable, and their bodies healthy. This is a big chance for sellers to offer useful products that people really need during this season.
Deep moisturizers & Lip care
Cold air makes skin dry and lips crack easily. That’s why moisturizers and lip balms are always best-sellers in winter. These items are small, affordable, and perfect for daily use, which means they sell fast and often.
Humidifiers & Essential oil diffusers
Winter air is dry and uncomfortable, so many people use humidifiers or oil diffusers to keep their home warm and soft. These products are popular because they solve a real problem and create a relaxing space.
Vitamin D supplements & Light therapy lamps
In winter, people get less sunlight. This can affect mood and energy. That’s why Vitamin D supplements and light therapy lamps have become very popular.
These products have a clear benefit, which makes marketing easy. Customers who use them often buy them again. This is great for building long-term sales.
Quick tips for sellers:
- Offer bundles like “Winter Skin Rescue Set” or “Cozy Home Pack.”
- Use simple content to explain the problem and how your product solves it.
- Beautiful packaging makes your product a perfect winter gift.
6. Winter sports gear
Many people enjoy outdoor sports in winter like skiing, hiking, or ice fishing. This is a great niche because customers here are passionate and willing to spend more for quality gear.
Ski & Snowboard accessories
Ski lovers always look for good accessories like goggles, wax kits, and warm socks. These items are easy to ship and often bought as gifts or upgrades. So you can print custom designs or logos, making your store stand out to this niche community.
Ice fishing gear
Ice fishing products have a smaller but very loyal audience. Customers in this niche love their hobby and often buy multiple accessories. Focusing on this niche helps you reduce competition and build a strong, trusted brand.
Winter hiking & Outdoor accessories
Many people love walking, hiking, or camping in winter. Products like shoe spikes, thermal bottles, and warm gloves are useful and in high demand. These items are easy to sell with POD, you can add logos, quotes, or designs for outdoor lovers. Plus, they usually bring good profit margins.
7. Pet products
Winter can be tough not just for people but also for pets. Pet owners want to keep their furry friends warm, safe, and comfortable during the cold months. This makes pet products one of the best winter niches for sellers.
Items in this category are cute, practical, and often bought as impulse purchases or gifts. They also perform well with social media marketing because who can resist a cute pet?
Pet coats & Sweaters
Warm clothing for pets is always in demand in winter. Pet coats and sweaters help keep dogs and cats warm during walks or when staying at home.
Heated pet beds
When the temperature drops, pets love warm spaces. Heated beds and blankets provide that cozy feeling and help protect pets from the cold. These products usually have a higher average order value, making them great for boosting winter revenue.
Winter boots for dogs
Winter boots protect pets’ paws from snow, ice, and cold ground. Many pet owners buy them for comfort and safety during outdoor walks. They’re light, easy to ship, and work well with cute branding or bundled with other winter items.
Pet blankets & Toys
Soft blankets and fun toys help pets feel warm and entertained indoors. These products are affordable and often bought in sets, making them great for upselling and gift bundles.
8. Scented candles
Scented candles are one of the most loved winter products. They bring warmth, soft light, and relaxing scents, perfect for home decor or gifting. People love them during the holidays, making this a great product for Q4 sales.
Candles are ideal for gift bundles and Merchize makes it simple to customize, fulfill, and ship worldwide. You can start your winter gift with:
9. Mugs & Coasters
Mugs are classic winter bestsellers. Nothing says cozy like wrapping your hands around a warm drink on a cold day. Custom mugs are perfect for coffee or tea lover. You can offer different styles, from standard mugs to color-changing or stainless steel tumblers that keep drinks warm for hours.
Coasters are the perfect match. As people gather indoors during winter, these small but practical items become popular add-ons. With festive designs, they make thoughtful stocking stuffers or small gifts that feel personal and useful.
If you’re looking for inspiration, check out these best-selling mug design ideas to make your products stand out this winter.
10. Poker cards
Winter is the perfect season for staying in, gathering with friends and family, and enjoying cozy indoor activities. Poker cards bring people together, making game nights more fun and festive.
A deck with seasonal designs can turn a simple game into a memorable holiday moment. It’s an affordable, lightweight product that’s easy to ship, making it ideal for seasonal campaigns and gift sets.
Sell winter products with Merchize
Winter is a golden time to boost sales and with Merchize POD, it gets even easier. Thousands of sellers worldwide trust Merchize to power their Q4 sales. Merchize gives you everything you need to launch winter product lines without worrying about inventory, shipping, or complicated setup.
Why choose Merchize POD for your winter collection:
- No inventory needed: Design your products, and Merchize will print and ship for you.
- Wide product range: From cozy winter apparel to festive home décor and gifts.
- Full customization: Add your own designs to create unique, branded products.
- Easy scaling: Test new ideas fast and expand your store without upfront costs.
- Global fulfillment: Merchize takes care of worldwide shipping so you can focus on selling.
With Merchize, you can build a standout winter collection, attract more holiday shoppers, and grow your brand faster with minimal risk. Contact Merchize to set up your winter POD store now!
